Tag Archives: Jay Yovanovich

KING Names Jay Yovanovich Marketing Director

Jay Yovanovich

KING, Seattle’s NBC affiliate owned by Tegna, announced that Jay Yovanovich is the new director of marketing for both KING and independent KONG.

Yovanovich comes to KING from WRAL-WRAZ, the NBC-Fox duopoly in Raleigh,N.C., where he was at times promotion producer, promotion manager and director of marketing.

“I’m thrilled to lead the marketing efforts of one of the greatest stations in the country,” said Yovanovich.

“I’ve always admired KING’s legendary news tradition and stunning creative content,” he added. “It will be an honor to work with such an incredible brand on all platforms.”

Prior to WRAL, Yovanovich held promotion producer and creative services manager roles with stations in Pittsburgh and Charleston.

In his career thus far, Yovanovich has won four Gold Promax Awards and several Mid-South Emmy Awards.

Jim Rose

“We have the great fortune of hiring an immensely talented marketing executive like Jay,” said Jim Rose, KING’s general manager.

“He fully understands the legacy of the KING 5 brand, steeped in our journalistic roots and community service combined with a passion for our business.”

Although Yovanovich is from the New Jersey, he’s a Blue Hen, a graduate of the University of Delaware.

Here are a few promos from Yovanovich’s Vimeo page.

Shelly Leslie To Lead Capitol’s Audience Development

Shelly Leslie

Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint.

WRAL is Capitol’s NBC affiliate in Raleigh, N.C. Leslie has been with WRAL for 30 years.

James F. Goodmon, Jr.

“Shelly’s drive, creativity, and grasp of the ever-evolving digital platforms make her a perfect fit for this position,” said James F. Goodmon, Jr., CBC vice president.

“She will grow and lead a team that will curate, acquire, and produce digital video programming that recruits audience and gives us more unique ad inventory to sell outside of traditional television programming and news.”

According to the company, this division will run like a startup inside the company, creating a video distribution engine across digital platforms including CBC’s websites, apps, OTT, and social media for the purpose of creating new audience and new revenue.

Jay Yovanovich

Jay Yovanovich, an 11-year veteran at WRAL, has also been promoted to director of marketing for all on-air and multiplatform messaging for WRAL and WRAZ, Raleigh’s Fox affiliate also owned by Capitol.

Steven D. Hammel,

“We are thrilled about celebrating Shelly’s 30 years with WRAL and delighted that she is being promoted within the company,” said Steven D. Hammel, WRAL’s general manager.

“I am also pleased that someone with Jay’s talent is being promoted within WRAL and Fox 50.”

The station has started a nationwide search for its next creative services director who will lead creative for both WRAL and Fox 50.

WRAL Struts Its Peacock In NBC Affiliation Switch

1236373_10154627479332178_4810282441893542669_nQuick, get me a peacock.

A live trained one with colorful feathers like the one NBC has used as its network logo since 1956 when it went from black and white to color programming.

And I need it now.

That’s pretty much what happened at WRAL when the station made the announcement that it was switching network affiliations from CBS to NBC. WRAL, owned by Capitol Broadcasting, will launch as the NBC affiliate in Raleigh on Monday, Feb., 29.

Shelly Leslie

Shelly Leslie

“When I first learned of the NBC choice, I had this immediate vision of a spot with a peacock and the anchors,” said Shelly Leslie, WRAL’s creative director.

“Of course, that seemed ludicrous. Where would we find one? I hear they’re mean. In a brainstorm with the WRAL creative team, we talked about the idea and I said: ‘All we need to pull this off is a live, trained peacock! How hard is THAT?’ ”

Jay Yovanovich

Jay Yovanovich

The room laughed and Jay Yovanovich, WRAL’s promotion manager, said: “Give me a day to find one!”

Yovanovich tracked one down at the nearby Sylvan Heights Bird Park.

“A wonderful lady with a British accent heard my story and asked if I would tell the story again to their marketing director,” said Yovanovich.

“Turns out, the bird park imprinted [trained] a peacock about seven months ago because in the words of Brent Lubbock, Sylvan Heights’ marketing director, “We just thought one day an NBC station may want to do something.”

In just under a week, the WRAL creative team produced a multimedia campaign with their brand new mascot.

“I can’t say enough about our team,” said Leslie. “Pulling off a really creative, multi-platform campaign and executing it flawlessly in less than seven days on a stage as big as the Super Bowl is nothing short of epic.

“This team is one reason I have confidence we’re going to build a No. 1, top 25 NBC affiliate here,” she added.

Somehow, I don’t doubt that at all.