Tag Archives: Hearst

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

Read On

Enter Your Station For Service To America Awards

Did your TV station provide exemplary service to your community through a campaign, project or program that served the public good?

It’s time to be recognized nationally for those outstanding efforts by entering the National Association of Broadcasters Education Foundation (NABEF) 2018 Celebration of Service to America Awards.

Winners will be recognized at the 20th annual Celebration of Service to America Awards gala held Tuesday, June 12, at the Andrew W. Mellon Auditorium in Washington.

The awards program, now in its 20th year, has established new categories based on market size.

• Broadcast Ownership Group
• Large/Major Market (TV DMAs 1-50, Radio Markets 1-50)
• Medium Market (TV DMAs 51-100, Radio Markets 51-150)
• Small Market (TV DMAs 101-210, Radio Markets 151-300)

Entries must be submitted by March 9. Additional information on awards criteria and entry rules are available here.

Here’s a video compiled from the 2017 Celebration of Service to America Award.

Here are some of the 2017 winners:

2017, President’s Special Award
WXIA (NBC, Tegna), Atlanta

The NABEF President’s Special Award was presented to Tegna’s WXIA Atlanta. “Charlie Foxtrot” began as an investigation of military policy that stripped service members with certain mental health conditions of their benefits and veteran status. These reports were ultimately aired in 46 cities across the U.S. and culminated with a screening with members of Congress just three days before the Fairness for Veterans Act was passed.

2017, Service to America Award
WDIV (NBC, Graham), Detroit

The 2017 Service to America Award for Television was presented to WDIV in Detroit in recognition of the station’s year-round commitment to excellence in serving its local community. Through news coverage, philanthropy and community service, WDIV puts the needs of viewers first.

2017, Children’s Award for Television
WMUR (ABC, Hearst), Manchester, N.H.

The need for foster and permanent homes for New Hampshire children is greater than ever, attributed in large part to the opioid crisis. Since 2014, WMUR’s New Hampshire Chronicle has featured “Home at Last,” a recurring series of segments with the goal of finding permanent adoptive homes for the more than 700 children in New Hampshire living in out-of-home placement.

2017, Service to Community Award for Television
WRAL (NBC, Capitol Broadcasting), Raleigh, N.C.

The rising tensions in the relationship between police departments and African American communities in Raleigh, Durham and Fayetteville, N.C., inspired WRAL’s Black and Blue documentary. The program became part of an unprecedented two-hour community conversation on air, online and on social media.

Pittsburgh’s WTAE Adds Cozi TV’s Classic Shows

WTAE, Pittsburgh’s ABC affiliate owned by Hearst, added diginet Cozi TV on a subchannel starting yesterday.

Cozi TV is a national multicast network offering iconic television series like The Munsters, Columbo, Magnum PI, Frazier, Will & Grace, Little House on the Prairie and Murder, She Wrote.

“We are very excited to offer Pittsburgh a new option in entertainment,” said Charles W. Wolfertz III, WTAE’s general manager.

“We hope Pittsburghers will rediscover their favorites and find new shows to enjoy.”

KSBW Sets All-Time Holiday Record

KSBW, Hearst’s  NBC affiliate in Monterey-Salinas, Calif., set a new record for its 31st annual KSBW Share Your Holiday event last week.

The one-day broadcast and online fundraiser totaled $223,428 in cash donations to help local residents in need.

That figure is a 26% increase over last year’s amount.

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Facebook Live Pushes WMTW To Social Win

In this week’s edition of Social Scorecard, learn how Facebook Live helped make WMTW the market leader in social media actions.

WMTW, Hearst’s ABC affiliate in Portland, Maine, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WMTW has more than 2 million actions on social, 26% of the total engagement generated by the DMA (No. 79), with more than 6.5 million social actions.

WCSH, Portland’s NBC affiliate owned by Tegna, led the market on Twitter with almost 29,000 actions. WCSH also led the market in actions per post with 195.

WHTP-FM, owned by Mainestream Media licensed to Kennebunkport, Maine, and broadcasting a Rhythmic Top 40 format, led the market on Instagram with more than 50,000 actions during the same period.

Amy Beveridge

Amy Beveridge, WMTW’s news director, says the station’s use of Facebook Live during breaking news and severe weather is one reason why the station led the market.

“Back in July, we had seven tornado warnings in one day that was actually a record for an entire year. We had two meteorologists in-house and we were able to be on Facebook Live actually faster than we were able to be on air. So we were able to reach people right away.”

Route 302 Bidgton

The unbelievable storm video and pictures continue to come in this evening. This is Route 302 at Moose Pond right after a suspected tornado hit the area. Utility poles are nearly on their side! http://bit.ly/2t2pWRb

Posted by WMTW-TV on Saturday, July 1, 2017

Craig Smith

In October, a major wind storm knocked out power to half a million homes and businesses in the area, so the station turned to Facebook Live.

During the height of the storm,” says Craig Smith, WMTW’s digital media manager, “to be able to utilize Facebook Live to present the most up to date information really helped out a lot of people who had lost power. They couldn’t watch TV, all they had was their smartphone, so Facebook Live is certainly a powerful tool.”

Live Storm Coverage

BREAKING: Central Maine Power is now reporting more than 100,000 power outages. Watch live storms coverage. http://bit.ly/2yZfWtH

Posted by WMTW-TV on Monday, October 30, 2017

Politics and state government also got lots of engagement via Facebook Live for WMTW.

A budget impasse that threatened to shut down the state was the subject of several successful Facebook Lives by the station’s political reporter, Paul Merrill. The station passed along questions and comments from users to Merrill during his interviews.

“Our political reporter was obviously there covering it almost 24/7,” says Beveridge, “and he did exclusive interviews on Facebook Live with the power players. Some of those were pretty successful.”

#shutdown – day three. #mepolitics

Posted by Paul Merrill WMTW on Monday, July 3, 2017

But one of the station’s most successful Facebook Lives, a funeral procession, had no audio at all.

“We had a Marine from Maine who was killed in a helicopter crash,” says Beveridge, “and we had a Facebook Live of his casket coming off of the plane to begin the convoy up to Maine. There wasn’t even any audio to it. It was just something that people just wanted to watch and it really touched people.”

Fallen Maine Marine Benjamin Cross returns home one final time tonight. Watch the procession from Logan Airport. Thank you for your service and sacrifice. http://bit.ly/2eYbbY6

Posted by WMTW-TV on Thursday, September 14, 2017

Facebook Live, says Beveridge, can be used as a tool to heighten interest and drive viewers to the station’s newscasts, like the series the station did on opioid addiction.

“Just a couple hours prior to that, we did our own Facebook Live with an in-studio interview with people who worked in the recovery community. They can be really useful to promote to that special.”

Both Beveridge and Smith say WMTW’s connection to the community helps drive its successful Facebook strategy.

“I think of the boy who had cancer,” says Beveridge, “and his last wish was to get Christmas cards from as many people as possible. That story really, really took off.”

“Even people across the country were seeing his story and reacting to it in a positive way,” says Smith.

Facebook stories like that are where “you can really touch people in a real heart-warming way,” he says.

https://www.facebook.com/wmtwtv/videos/10155184881969211/

Beveridge says uplifting stories about people in the community on Facebook is transforming how her station covers the news on broadcast.

“Before Facebook, you didn’t see as much of those sorts of stories in a newscast, and now you will. Take that story, for example, we were able to really advance it by picking up the popularity of it on social media then advancing it through the newscast.”

While Beveridge admits the station’s makes little money from Facebook, the platform is a vital part of WMTW’s marketing.

“An interactive promotional tool that gives people stories they care about, that’s invaluable. So it might not be a money amount that’s attached to it, but the word of mouth that comes from it is so important.”

How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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WTAE Says Bundle Up All Day Pittsburgh

Starting this morning at 5, Hearst ABC affiliate WTAE Pittsburgh will be pleading with area residents to bundle up, even though temps are expected to hit 50 degrees.

It’s time for the 32nd annual WTAE Project Bundle-Up Telethon benefiting area children and senior citizens.

Volunteers will take viewer pledges from a phone bank throughout the day that will be broadcast during segments of newscasts and in breaks throughout regularly scheduled programming.

The day-long telethon will continue with an hour-long special from 7 to 8 p.m., preempting regular programming, and wrap up during WTAE’s 11 p.m. newscast.

“It’s more than a coat; your generosity brings smiles and the comfort of knowing someone cares,” said Charles W. Wolfertz III, WTAE’s general manager.

“Our longstanding partnership with WTAE Channel 4 has raised over $14 million and helped more than 275,000 kids and senior citizens stay warm,” said Major Deborah Sedlar, Salvation Army divisional commander, Western Pennsylvania Division.

“WTAE-TV project Bundle-Up serves as reminder of the good that happens in our community, when we come together for a good cause.”

WCVB Airing Boston’s Tree-Lighting Concert

WCVB’s annual live broadcast of Boston’s official tree-lighting concert is airing tonight starting at 7. In addition to it airing on TV, the event will be live streamed on WCVB.com.

WCVB is Hearst’s ABC affiliate.

The tree-lighting will take place immediately after a live concert with performances by Grammy Award Winning R&B Group, All-4-One, the Boston Pops Gospel Choir, and several other top named acts.

There’s an interesting back story to the tree that will be lit in Boston Common and the Public Garden.

The 53-foot white spruce tree is a gift to Boston from Nova Scotia as a thank you for sending emergency aid to the province after the explosion in Halifax Harbor 100 years ago on Dec. 6, 1917.

Within 24 hours of the disaster a train loaded with supplies and emergency personnel was making its way from Boston to Nova Scotia.

The broadcast is made possible by a partnership with WCVB, Boston Parks and Recreation, The Province of Nova Scotia and Magic 106.7 FM.