Tag Archives: Hearst

Picture Yourself In New Orleans As Promo Producer

New Orleans pretty much sells itself.

Music, food, Jazz Fest, Mardi Gras, Lucky Dogs in the French Quarter and crawfish boils.

Street cars amble up and down St. Charles Avenue. Ships ply the Mississippi River. Shrimp boats dot the waters surrounding the city. Tourists cruise the bars on Bourbon Street.

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Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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KCCI Wins National Award For Feature Reporting

KCCI, Hearst’s CBS affiliate in Des Moines, Iowa, earned the national Sigma Delta Chi award for feature reporting.

This award recognizes Eric Hanson’s This is Iowa series which examines Iowans affecting lives in their community.

This is Iowa brings captivating storytelling and visual beauty to people and events that both inspire and entertain.

Those receiving the award are Anchor/Reporter Eric Hanson and Photographers Cortney Kintzer, Glen Biermann and Mike Sims (now retired).

“With so much negative news these days, This is Iowa is a much-needed effort to show all the positive things that Iowans do,” said Dave Busiek, KCCI’s news director.

“Central Iowans give us a lot of opportunities to tell these positive stories, and I’m so proud of Eric and our photography staff for bringing these stories to life.”

The winning entry featured:
• Soldier Surprise during Pella Tulip time
• All in For Jim about the Purple Heart recipient whose town rallied around him
• Small Town Radio with Grandma Perry

Eric Hanson Sigma Delta Chi award Entry from KCCI TV on Vimeo.

Jon Quattlebaum

NOTE: I can’t write a story about feature reporting without thinking of the late, great Jon Quattlebaum.

Jon’s feature reporting for WINK, the CBS affiliate in Ft. Myers, Fla., was the kicker in the 6 o’clock news for years. He was a beloved character in all of Southwest Florida. Jon died in a hiking accident in Phoenix.

Click here to read my tribute to Jon Quattlebaum and see examples of his work.

Here’s a fairly typical story from Q’s Point of View, which is how we branded Jon’s reporting.

WCVB Wins 8 National Headline Awards

WCVB, Boston’s ABC affiliate owned by Hearst, won eight National Headliner Awards for outstanding journalism.

Founded in 1934 by the Press Club of Atlantic City, the National Headliner Awards program is one of the oldest and largest annual contests recognizing journalistic merit in the communications industry.

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Sacramento’s KCRA Leads On Facebook By 2 Million

In this week’s Social Scorecard, KCRA says its “all-in” culture when it comes to Facebook is just one reason the station leads all media outlets in Sacramento, Calif., on Facebook by more than 2 million actions.

KCRA, Hearst’s NBC affiliate in California’s capital, is the leader in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KCRA has more than 4.1 million actions on social, 36% of the total engagement generated by the DMA (No. 20), with more than 11.4 million social actions.

KCRA lead in actions per post with 193 and also led on Twitter with more than 84,000 actions.

Entercom’s KUDL-FM, which airs a contemporary hits format, led on Instagram with more than 93,000 actions.

Devon Armijo

Devon Armijo, KCRA’s digital media manager, says KCRA’s success on Facebook is due in part to the station’s dominant position in the market as the legacy news operation.

“So we benefit tremendously from the shared experience and kind of institutional knowledge of the market overall.”

Armijo says another reason for the station’s success on Facebook is the culture inside the station.

“We don’t silo people into rules based on platforms. So what helps us out a lot is creative eyes and just helping hands from every part of the newsroom. A photographer will pitch in on digital, a producer will pitch in on digital, an anchor will offer up an idea creating a tremendous amount of story idea generation.”

Armijo offered these examples of how KCRA’s reporters and photographers capture a moment and put it together for Facebook.

Armijo says he thinks the best strategy for Facebook gives users lots of different options and choices when it comes to content.

“It’s really about emotional relevancy and capturing what moves our audience. Sometimes it’s a feel good story, sometimes it’s a hard hitting investigation, sometimes it’s a tragic story.”

Armijo stresses that paying close attention to their users’ comments and private messages is what the station emphasizes as its most valued analytic.

A case in point was a private message the station received about a light display.

“We found and sought out his story via Facebook, actually interviewed him via Facebook, gathered some of his video and created this really powerful social video. I would have to go back and look at the analytics, somewhere near a quarter million views.”

Facebook Live, says Armijo, is another way KCRA generates high engagement, especially when it comes to getting information out quickly.

“People think Facebook Live is special when we respect that it’s a two-way medium, not a passive viewing experience. Mark Finan, our meteorologist, is the best in the building helping people not only understand the weather and storms that’s coming up, but really using that personal effort to reach out and touch somebody.”

In addition to Facebook Lives during weather events, KCRA also uses its helicopter pilot to marry information with compelling pictures.

“From the latest on the Oroville Spillway construction, to breaking news, to traffic. Dave is really great at talking and engaging with the audience. Those perform really well for us.”

But more than any single post, the secret sauce to KCRA’s success is its pervasive culture that digital is important.

“It allows us not only to produce emotionally relevant content for the Facebook platform, but it also allows us to be creative and innovative and have fun with it and I think that’s a big part of our success.”

WTAE Takes Viewers On Patrol With Police

WTAE, Pittsburgh’s ABC affiliate owned by Hearst, is airing a one-hour special covering the dangers and struggles facing small-town police departments in Western Pennsylvania.

Chronicle: To Protect & Serve airs Friday night at 10.

The special puts viewers in the car, on the streets and shoulder-to-shoulder with police officers from four communities to examine the growing conflict between police and the public, and the uphill battle for departments to heal the wounds of distrust.

Viewers will also see the pain that cascades across communities when an officer is killed in the line of duty.

“In a time when the relationship between citizens and law enforcement has become so complex, it’s imperative for us, as journalists, to explore all sides,” said Jim Parsons, WTAE’s news director.

“Thanks to four local police departments that granted us access, viewers will get an unvarnished, candid look at their difficult work.”


KCRA Brings City Leaders Together To Quell Unrest

Stephon Clark, an unarmed man, was shot and killed by police in his grandmother’s back yard last week in Sacramento, Calif.

Since then, the city has been the scene of protests and unrest.

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WRTV Names Justin Welnack Creative Services Director

Justin Welnack

WRTV, the Scripps ABC affiliate in Indianapolis, has named Justin Welnack as its new creative services director. He starts in April.

Welnack comes to WRTV from WAPT, Hearst’s ABC affiliate in Jackson, Miss., where Melnack was CSD for four years and during which the station’s ratings reached an all-time high, according to Welnack.

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WCVB Special Covers Legalized Marijuana Issues

WCVB, Hearst’s ABC affiliate in Boston, tackles the major issues, concerns and questions about legalized marijuana in a one-hour special tonight at 8.

NewsCenter 5 Primetime: Mass Marijuana covers several topics related to the upcoming start of retail sales of recreational marijuana in Massachusetts and explores medical marijuana, which was previously legalized there.

The special will explore the history of marijuana, from the anti-pot movement to the cultural changes today that led to voters approving recreational marijuana; the newly released regulations for recreational marijuana from the Cannabis Control Commission; and the continued controversy over medical marijuana and the debate about potential benefits to one’s health.

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WTAE Airing Live Congressional Debate In Pittsburgh

Voters in the Pittsburgh will get a chance to see and hear from the candidates running for Pennsylvania’s 18th Congressional District on Saturday night at 7.

The live hour-long debate will air commercial free on Hearst’s ABC affiliate WTAE, which is partnering with The League of Women Voters of Greater Pittsburgh (LWVGP) to host the debate between Democrat Conor Lamb and Republican Rick Saccone.

Jim Parsons

“We are committed to providing citizens with the information they need to cast their vote in this special election,” said Jim Parsons, WTAE’s news director.

“Our mission centers on non-partisan voter service, citizen education and advocacy,” said Maureen Mamula, LWVGP’s president.

“The public deserves a chance to learn about the candidates’ position on major public policy issues through a high-quality, informative and robust debate.”

WTAE anchor Shannon Perrine will moderate the debate and will be joined by three expert panelists: Bob Mayo, WTAE reporter; Elaine Effort, freelance journalist and former KQV-AM Pittsburgh reporter; and Kathleen Kleinmann of The LWVGP.