WDIV is Detroit’s NBC affiliate owned by Graham Media Group.
WDIV, Graham Media’s Detroit NBC affiliate, is partnering with Nextdoor, the free and private social network for neighborhoods, to boost conversations around local news in communities across the Detroit area.
“It gives us an opportunity to connect with our viewers on a very specific, geo-targeted neighborhood level,” says Mike Katona, Graham’s digital product manager.
WDIV can not only post relevant and interesting news stories to specific Nextdoor neighborhoods in Metro Detroit, but also engage residents in the stories it works on.
Through open-ended questions and Nextdoor polls, WDIV can hear directly from residents about the various issues affecting them.
“Discussing local news with neighbors is an essential way to build a strong community and an informed civic dialogue,” says Dustin Block, WDIV’s digital executive producer.
“We hope that the stories we share lead to further community discussions about the topics that matter most to you.
There are more than 140 Detroit neighborhoods on Nextdoor.
“We had a water outage a few days ago in a certain area, and in addition to doing our normal broadcast about that, we also targeted that section, that neighborhood, that community, posted some information and shared the news about it.”
If there is an article/story that WDIV does not share that residents would like to discuss with neighbors, participants can use the “Share on Nextdoor” icon that will be accessible on all of WDIV’s news stories.
Since Facebook change its algorithms earlier this year to favor posts from friends and family over local news, does this give WDIV an advantage?
“When we are targeting that news message to specific communities that have a built in interest in it, they for sure are going look at the story, share their comments, and participate in a poll,” Katona says.
He adds that right now Graham is working with Nextdoor exclusively in the Detroit and San Antonio markets, and is looking to roll out the agreement in other Graham markets.
“We can reach out to those communities and find out what the pulse of what’s going on there, and build stories off of that, we can throw questions out to those communities and just ask for feedback. It’s us being members of those communities.”
Instead of the “like” icon on Facebook, Nextdoor uses a “thank” button to signal the content they care about.
“It’s a rewarding word to hear,” Katona says.
And people from around the world can watch the live stream on WDIV’s website, ClickOnDetroit.com. WDIV is Graham Media’s NBC affiliate in the Motor City.
“Nothing kicks off the holiday season better than starting with a hometown parade right in the heart of our city,” said Marla Drutz, WDIV’s general manager.
“And for those who can’t be there in person, metro Detroiters know they can count on us to bring it to them wherever they are and however they want to view it, on-air or online.”
The annual live broadcast begins on WDIV at 9 a.m. on Thanksgiving morning.
The national broadcast, from 10 to 11 a.m., reaches more than 190 major cities across the country.
Throughout the parade broadcast on WDIV and livestreamed on ClickOnDetroit.com, viewers can win special prizes while watching at home.
NOTE: I like to imagine some Michigan soldiers in some far off corner of the world sitting down for Thanksgiving dinner and watching the parade on their laptops.
But that didn’t stop WDIV, Detroit’s NBC affiliate owned by Graham Media, and the generous people in that market from raising almost $500,000 in an all-day telethon to benefit the American Red Cross relief efforts for Texas and Florida.
WDIV teamed up with Art Van Furniture and the American Red Cross Michigan Region all day Tuesday, Sept. 12, to man the phone banks.
“Television has the power to show in vivid images just how destructive a hurricane can be,” said Marla Drutz, WDIV’s general manager.
“It took a lot of hard work and resources to plan and execute this initiative. There is nothing better than watching great people do great things and I saw that firsthand today.”
In a story I first saw on the website, http://ftvlive.squarespace.com/, a Houston news anchor, Dominique Sachse is giving away a car to a victim of the flood caused by Hurricane Harvey.
Dominique Sachse anchors the 6 and 11 p.m. news for KPRC, Houston’s NBC affiliate owned by Graham Media.
This marks the 71st consecutive month WJXT has won the 7-9 a.m. time period, and the 169th consecutive month WJXT’s 5 p.m. news is No. 1, says the station.
WJXT also won the 10 p.m. news slot..
Why? You have to keep your pool of users engaged, to stay connected to them, to keep up with your competitors.
Wouldn’t you want to know how to get your Facebook audience over to your newscasts and your websites where the revenue is?
What about Facebook Live? Is your station too dependent on it?
TVNewsCheck will tackle these and other critical questions during a webinar, Optimize, Monetize Your Facebook Strategy, which is set for June 13 at 2 p.m. ET.
Three top legacy media execs, Emily Barr of Graham, Pat LaPlatney of Raycom and Jim Moroney of CEO of A.H. Belo, will talk it out with Facebook’s Jason White, the social media liaison with the legacy media.
The admission price is $299.
So, here’s my advice: Buy one ticket and fill up a conference room with your colleagues, order lunch or coffee and attach a laptop to a projector to watch this important video conversation.
In Barr and LaPlatney, you can’t find two more digitally savvy broadcast station group heads. And Moroney has been a leader in trying to make the tough newspaper conversion from print to digital.
Some of you may know White from Facebook’s News Day one-day sessions with broadcasters in Seattle, San Diego, Atlanta, Dallas, Denver and Chicago.
White oversees Facebook’s partnerships with news media in the U.S. across a variety of product areas. He and his team were instrumental in the rollout of video on Facebook, Instant Articles and Live video.
Michael Depp, TVNewsCheck special project editor and digital media columnist, will moderate. He promises a lively exchange of ideas.
All in all, the webinar should give you some insight into how you can exploit Facebook without it exploiting you.
Or, perhaps I should say, how you and Facebook can cooperate to your mutual benefit.
Register here: http://webinars.tvnewscheck.com/webinars/view/1
Other states in WDIV’s region include Illinois, Ohio and Indiana.