Tag Archives: Fox

Picture Yourself In KC As Promo Producer

It’s not hard to picture yourself working in these digs.

This is the new office space for creative services at WDAF, Tribune’s Fox affiliate in Kansas City. Go ahead, pick out where you’d like to sit.

WDAF tore down the walls in creative services and made a really hip, cozy work space for its staff. Read all about it and see some of its latest work in a Market Share article from last week here.

But if you can see yourself working there as a promo producer, you’ll need to bring your A game.

Here are some key traits Danielle Ray, WDAF’s CSD, needs from the right candidate:

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WDAF Tears Down The Walls In Creative Services

After looking at these pictures of the new creative services work place just finished at Tribune’s Fox affil WDAF Kansas City, I not only want to work there, I want to live there.

Danielle Ray is the station’s relatively new creative services director. She started on the second day of January. But the project to reimagine and redesign the work space for her creative services team began before she even set foot in the place.

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WTIC To Air News Stories About Hope

TV viewers often complain that local news is always about the bad: crime, fires and car accidents.

Not enough positive news, they say. Stories that showcase hope, courage in the face of adversity, are rare on many stations.

Especially when it comes to children.

WTIC, the Tribune-owend Fox affiliate in Hartford, Conn., is partnering with the Make-A-Wish Connecticut to change that.

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How KTVU Dominates Social Media In San Francisco

By almost every performance metric Shareablee provides, Fox O&O KTVU has led the social media scene in San Francisco over the last six months. This week’s Social Scorecard shows how quality posts and breaking news help the station dominate in nearly all categories.

KTVU has more than 7 million actions on social, 22% of the total engagement generated by the DMA (No. 8), with more than 22 million social actions.

KTVU led on Facebook with over 5 million actions, is No. 1 on Instagram with almost 2 million actions, and tops Twitter with almost 320,000 actions.

In addition, KTVU led in actions per post with 567 despite having the least content of the top five media outlets in the market.

Michelle Toy

“Our strategy on Facebook is quality over quantity,” says Michelle Toy, KTVU’s managing editor of digital and content.

“From the beginning, we have tried to really get organic growth and really connect with our audience. We find content that caters to them, causes that they respond to. We craft each post, we take a lot of time and care into the image, what’s the headline, what’s the spin, if it’s a link post, if it’s a live post, if it’s a photo post, if it’s a specially edited video post, what is the best way to present this particular story to our loyal audience that is going to stand out from what they are getting from the competition.”

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WDRB Sweeps Louisville’s March News Ratings

WDRB, the Fox affiliate in Louisville owned by Block Communications, had the highest rated news in the morning (5,6 and 7 a.m.), in the evening (4, 4:30, 6 and 6:30) and latenight (10 and 11) among adults 25-54, Monday through Friday.

Bill Lamb

“We’ve expanded our news,” said Bill Lamb, WDRB’s general manager. “Our nearest competitor has 40.5 hours of news a week, we do 59. And all of it is at the top of the heap right now except our noon.”

“We’re seeing tremendous growth everywhere, in every newscast,” said Robert Liuag, WDRB’s research director.

WDRB had the top eight most-watched newscasts in March.

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WXIN Ahead On Indianapolis’ Facebook Actions

When it comes to Facebook, TV stations are finding inventive, new ways to generate high engagement.

Social Scorecard this week reveals how WXIN, Tribune’s Fox affiliate in Indianapolis, uses search tools to find local stories. But that’s only part of its strategy. Facebook Live and inventive use of resources also contribute to its high engagement.

WXIN leads in social media actions in the market over the last six months, according to data from audience insight firm Shareablee.

WXIN has more than 5.8 million actions on social, 34% of the total engagement generated by the DMA (No. 28), with more than 17.1 million social actions.

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Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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WXIN Food Drive Provides 300,000 Meals

WXIN, Tribune’s Fox affiliate in Indianapolis, held a 13-hour telethon that raised more than $102,000, enough to provide over 300,000 meals for hungry Hoosiers.

This marks the fifth year that WXIN has made a measurable difference with its Pack The Pantries program.

WXIN produces stories every month in conjunction with the City of Indianapolis and its two local food banks, Midwest and Gleaners, to shine a light on the need to help feed neighbors.

The Pack the Pantries telethon is one of two annual drives to replenish food bank shelves and provide assistance to those in need.

“This is the kind of day that brings out the very best in our viewers to feed the neediest in our community,” said Kerri Cavanaugh, WXIN’;s news director.

“It doesn’t get better than that.”

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WVUE Wins Two National Journalism Awards

WVUE, Raycom’s Fox affiliate in New Orleans, earned two national journalism awards from The Society of Professional Journalists (SPJ).

The SPJ’s national Sigma Delta Chi Awards, founded in 1932, recognize the best in professional journalism.

The WVUE’s Investigative Team, led by Lee Zurik, won the award for Investigative Reporting with the State of Unrest series.

Click here to see more investigative reports from the State of Unrest series.

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WGHP Raises Over $70K For Tornado Victims

An EF-2 tornado destroyed homes in Greensboro, N.C., last week with wind speeds of 135 mph.

One person died when a tree landed on top of a vehicle. Much of the damage, including downed trees and toppled homes, occurred on the eastern side of the Guilford County city, roughly 80 miles west of Raleigh.

WGHP, Tribune’s Fox affiliate in close-by High Point, partnered with the Salvation Armies of Greensboro, Winston-Salem, High Point and Burlington for an in-studio telethon last week that netted more than $70,000 to aid the recovery effort.

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