Tag Archives: Facebook

Facebook Live Lifts WGRZ To Top Of Social Media

WGRZ, Tegna’s NBC affiliate in Buffalo, N.Y., is ahead by a half million social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WGRZ has more than 2.5 million actions on social, 31% of the total engagement generated by the DMA (No. 53), with more than 8.3 million social actions.

WGRZ also led on Twitter with more than 135,000 actions.

WKBW, Buffalo’s ABC affiliate owned by Scripps, led the market in actions per post with 159.

Top-40 formatted WKSE-FM (Kiss 98.5), owned by Entercom Communications, led on Instagram with almost 114,000 actions.

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KSBY’s New Set Overshadowed By Mud Slides

(Mike Eliason/Santa Barbara County Fire Department via AP)

KSBY, Cordillera Communications’ NBC affiliate serving California’s Santa Barbara, Santa Maria, and San Luis Obispo market, debuted a new set this week, but the station didn’t have time to celebrate.

Coverage of breaking news of the flooding and mud slides that hit the area took precedent.

“We put our new set on the air at 5 p.m. on Monday as it was just starting to rain,” said Kathleen Choal, KSBY’s general manager.

“We’ve been swamped with wall-to-wall coverage of the devastating mudslides and flooding in our market.”

Here are a couple examples of their coverage:

Now, as to the new set. Here’s a time lapse video of the construction.

The new set was a collaboration between Devlin Design Group and KSBY. The station had limited space but lofty aspirations.

The result, a modular, technologically advanced, scenic storytelling environment created by maximizing the space and scale of the design elements.

The textures on the set reflect the beauty of the California coast. Stacked stones and a soft wave pattern appear throughout the design.

‘Get Up DC’, WUSA’s New Take On Morning News

This past Monday morning at 6 o’clock, WUSA, Tegna’s Washington CBS affiliate, launched Get Up DC, adding Reese Waters to the familiar faces of Jan Jeffcoat, Miri Marshall and Ellen Bryan.

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Longtime WWL Anchor Sally-Ann Roberts Retiring

Sally-Ann Roberts

Sally-Ann Roberts, a morning news fixture on Tegna’s CBS affiliate WWL New Orleans for more than 25 years, is retiring. Her last day will be Feb. 28.

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Vietnam Vet Gets Heat And Food Thanks To WJZY

A former Marine, a Vietnam vet with a Purple Heart, nearly froze to death in his house when the temps dipped into the teens.

When WJZY, the Fox O&O in Charlotte, N.C., shared his story, someone paid the oil company enough to keep his heat on throughout the winter. And the Publix grocery store chain donated a fridge full of food and supplies when they heard his was empty.


Samantha Bethune: I love reading stories of people helping each other.

WJZY says it’s focused on “getting results.” And it has a whole page on its website of stories like this to prove it.

What if local TV news operations concentrated on finding people in their markets who need help? They could tell their stories and businesses in the community could step up to provide the services needed.

In exchange, the businesses get free publicity for the help they give.

Car dealers could donate a used car. Gas stations could give free fill-ups. Doctors could volunteer free medical exams. Grocery stores could deliver food. Landlords could offer vacant apartments to homeless families.

And since viewers love seeing stories of people helping each other, news viewership would increase.

And one by one, people who find themselves in trouble — broke, sick, down on their luck, unable to pay their bills — will get the help they need and we’ll all feel better knowing that the world is now just a little bit better place.

KFSN Promo Makes Local TV News Feel Cool

When I first saw this new spot from ABC O&O KFSN Fresno, Calif., I imagined what it might be like for viewers sitting in front of their TVs when this promo appears in a commercial break.

A hip, happening, driving music bed would make the viewer look up to take in a compelling visual ride.

No announcer track, no sound bites, nothing to interfere with the feeling you get from the music and the words and images flashing on the screen.

This isn’t an ad for high-end clothing, or the latest electronic gadget, or a new sports car, or even a movie about local TV news.

The feeling I got was that whatever they’re selling, I want some.

Local news feels cool as portrayed in this spot. And it is when you think about it.

A highly-skilled, diverse group of people going all over town, seeking answers, gathering information, collecting it all and presenting the images to people at home or on Facebook.

‘Lunch Break’ Makes Spokane’s KHQ First On Facebook

KHQ, the Cowles-owned NBC affiliate in Spokane, Wash., tops the market in social media actions over the last six months according to data from audience insight firm Shareablee.

KHQ has more than 3.1 million actions on social, 37% of the total engagement generated by the DMA (No. 72), with more than 8.4 million social actions.

Country-formatted KCLX-AM in Colfax, Wash., owned by Inland Northwest Broadcasting, led the market in actions per post on Facebook with almost 1,500.

KREM, Tegna’s CBS affiliate in Spokane, was ahead on Twitter with almost 25,000 actions while The Spokesman-Review, also owned by Cowles, and Spokane’s only daily newspaper, led the market on Instagram with almost 13,000 actions during the same period.

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WROC Digital Dude Snaps Shots That Go Viral

John Kucko

If you don’t live in or near Rochester, N.Y., you may not have heard of John Kucko, but more than likely you’ve seen his pictures and drone photography.

Like his picture of a lake house encased in ice, a viral sensation last March.

John Kucko has covered more than 16 Super Bowls, providing live reports to many Nexstar stations around the country.

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TV Stations Covering The Deep Freeze On Facebook

Baby, it’s cold outside. How cold is it?

Ask the thousands of drivers stranded when their batteries fail. In this weather, I’m glad I don’t drive a Tesla.

Or the snow birds who flew south to Florida only to find the snow flakes followed them there.

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Charleston’s WCSC Ahead By A Million On Facebook

In this week’s edition of Social Scorecard, find out what WCSC is doing on Facebook that gives the station such a huge lead in the market.

WCSC, Raycom’s CBS affiliate in Charleston, S.C., leads by more than a million social media actions over its next nearest competitor during the last six months according to data from audience insight firm Shareablee.

WCSC has almost 1.8 million actions on social, 27% of the total engagement generated by the DMA (No. 92), with more than 6.5 million social actions.

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