WITI, Tribune’s Fox affiliate, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
WITI has more than 4.4 million actions on social, 37% of the total engagement generated by the DMA (No. 35), with more than 12 million social actions.
WTMJ, the market’s NBC affiliate owned by Scripps, led the market in actions per post with 129.
WXSS-FM, a top 40 contemporary hits station owned by Entercom, led on Instagram during the same period with almost 80,000 actions.
One reason WITI leads the market on Facebook by 2 million is a football team whose home is 120 miles outside the market, the Green Bay Packers.