Tag Archives: Dallas

KDFW Recognized For Tracking Down Criminals

Every Wednesday night at 9, Fox O&O KDFW Dallas airs a segment called Trackdown that so far has resulted in the capture of eight criminals, some wanted for murder.

Trackdown, fronted by KDFW reporter Shaun Rabb, helps identify wanted criminals through surveillance video, photos and other material and asks for viewers to help identify them.

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What’s New? The Latest Local TV News Promos

The holidays are behind us, a New Year is in front of us, and it’s time to get down to business. So I went searching to find the latest promos from TV stations across the country.

Let’s start with this very timely weather spot from WBZ, the CBS O&O in Boston, about how savage winter can be in New England. Keep in mind that Mt. Washington, N.H., the highest point east of the Mississippi, is one of the coldest spots on earth and recorded a wind chill of -97F the other day.

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Nexstar, NBC’s KXAS To Ring In 2018 In 20 Markets

Nexstar Broadcasting is teaming up with NBC in Dallas to broadcast a live New Year’s Eve special across 20 markets throughout Texas, Louisiana, Arkansas, Kansas and Missouri.

Lone Star NYE: Countdown to 2018, an hour-long special, airs on Sunday night starting on 11:30, and is expected to reach 8 million households.

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How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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What It Takes To Create Quality News Topicals

This is Part 2 of a five-part series, Building Viewership with News Topicals. Read Part 1 here.


Being a news topical writer/producer is one of the toughest jobs in local TV news marketing.

And to do that job well, the experts say, you need to have a passion for journalism, a thorough knowledge of what news is covering in the newscast, the ability to recognize what stories will resonate with viewers, and the confidence to promote those stories even if they’re not the news department’s top stories.

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KDFW’s Heartwarming Story Catches Christmas Spirit

On Tuesday nights during the summer, for the past 40 years, I get together with some old  friends to play softball. No uniforms, no umpire, no teams, really; we pick different teams each night.

Just the game. And the friendships. OK, and a few beers.

So this story from Fox Dallas O&O KDFW has special meaning for me.

A grieving husband who lost his wife found solace playing softball. He was going to skip Christmas this year, until his softball team showed up to show him the meaning of the holiday season, and sportsmanship.

Tributes Pour In Honoring Lee Minard

Lee Minard

Lee Minard, former creative services director at KLAS in Las Vegas, died last week at his home in Fountain Hills, Arizonia.

The local TV marketing community is a tight-knit group, especially among long-time veterans.

Many of us are thankful to the mentorship of others in the business who helped us along the way, and so it is for many who crossed paths with Lee Minard.

Lee had an especially long and varied career in television, starting as an art director in 1962 at KEPR Pasco, Wash. Over the years he worked at WREX Rockford, Ill.; KIMA Yakima, Wash.; WFAA Dallas; KCNC and KUSA in Denver; WDIV Detroit; WCBS New York; and WMAR Baltimore. In addition to his work in local TV, Lee also had top marketing roles at PAX-TV and the Food Network.

Last week, I wrote a short piece announcing Lee’s death and asked for anyone to write a comment. Family and friends sent me emails while others posted their comments at the end of that column.

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Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

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