Tag Archives: creative services

UPDATE: KOAA’s Town Hall On School Safety

A KOAA town hall meeting brought together members of the Colorado Springs community to brainstorm solutions to prevent school tragedies, an event that was the subject of Monday’s column on Market Share.

KOAA, the NBC affiliate in Colorado Springs owned Cordillera Communications, hosted the event on Monday night.

It was an opportunity for everyone in the community to hear how school threats are handled, addressing some of the parent concerns brought forward and how local school systems say they can move forward.

KOAA streamed the event on Facebook Live, where almost 10,000 watched the video.

Since the Florida shooting, Colorado Springs area police have spent almost 400 hours investigating school threats.

“I want you all to understand that every threat that comes in, in the smallest and slightest mention to the most serious is investigated at onset,” said Sgt. Lisa Cintron, the supervisor of CSPD School Resource Officers.

Click here to read more about the event.

You can watch  the entire town hall meeting here:

Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

Read On

Brand New Local TV News Promos

When I was a beginning writer/producer at WDSU in New Orleans in 1988, I would try to look at as many promos from around the country as I could.

That was the only way I could improve, to see what other stations were doing.

A line of copy, a concept, an editing technique, distort the video, whatever it was, I would file it away for use later, to incorporate and customize into some project I might be working on.

It’s a lot easier to see the work from other stations today than it was then. All of the following promos were uploaded within the last month.

Read On

WPVI Debuts New Set And Graphics

Last week, WPVI, the ABC-owned affiliate in Philadelphia, launched a new set and graphic look.

According to a statement on the station’s website, “It’s big, it’s bold, and it’s brand new. It’s a stunning state of the art backdrop to 51 hours of newscasts each and every week.”

“For us, it’s all about the viewers,” said Tom Davis, WPVI’s news director.

“To be able to have all these video walls will help us use video in a better and more complete way, and to be able to communicate better with the viewers exactly what the story is.”

The set is shot by nine high definition cameras and lit by hundreds of energy efficient LED lights.

It includes 52 monitors, spread out over three enormous video walls.

Seeking Great TV Promos Done With Almost Nothing

It’s a scenario all too familiar to most nearly every TV station writer/producer or manager: You have no time. You have no money, yet you’re expected to create an eye-catching, effective promo to recruit viewers.

And you nailed it!

Now here’s your chance for the glory at this year’s PromaxBDA Station Summit.


Suzanne Grethen

Marty Frey

Suzanne Grethen from Hearst and Marty Frey from NBC are teaming up to present an inspiring new session, Zero Budget Magic: Doing More With Almost Nothing.

And they’re looking for the most creative, most innovative promos produced by local stations in-house for little to no money.

So, if you have some promos, PSAs, POPs, testimonials, news series, news image, station image, network and syndicator tie-ins or spots for your D2 channels, please send them their way.

Read On

KOMO Tailors ‘Everywhere I Go’ Campaign For Seattle

To launch its So Northwest campaign, KOMO, Sinclair’s ABC affiliate in Seattle, had Stephen Arnold Music (SAM) customize the lyrics to Everywhere I Go, its syndicated music image campaign.

“The cadence of it absolutely fit into our So Northwest brand,” said Scott Altus, KOMO’s creative services director.

Read On

Jobs In Marketing/Promotion/Creative Services

There are several new job opening around the country that I want to share with you that can been seen in our Media Job Center.

Meridian, Miss.

Waypoint Media has a unique opening for the right person as their group director of marketing and promotion based in Meridian, Miss.

Waypoint has 13 television stations (nine  are Big Four network affiliates) and four radio stations in central and southeastern United States.

Candidates must have creative abilities to help oversee the production of outstanding on-air promo campaigns for our stations to share while also providing keen organizational skills and strategic vision for the long-term success of each station and the company.

At the top of the priority list is ensuring the development and expansion of the station brand in their respective markets.

Candidates should have a minimum of five years experience as a promotion manager at a Big Four network affiliated station or group. Experience as a group director of promotions would be preferred.

Click here for more information about the position and how to apply.

Sarasota, FL.

WWSB, the ABC affiliate in Sarasota, Fla., is looking for a “hands-on” marketing director.

Just tucked in below Tampa, surrounded by beautiful gulf waters, there are not many places in the world as beautiful as Sarasota, Florida.

Candidates must have a successful & impressive track record of driving ratings and audience growth by producing breathtaking video, print, and digital promos in a diverse, multi-platform environment.

To find out if you have the right stuff for this rare opportunity, click here for more information and how to apply.

Los Angeles,.

KNBC, the NBC O&O in Los Angeles needs a nightside topical promotion producer.

Talk about a high-profile opportunity in one of the most sought after-markets!

In this position, you will conceive, produce, edit and write on-air promotional spots and marketing campaigns.

You’ll create promotions such as topicals, PSAs, image, and franchise campaigns to execute the strategic goals of the station while working with a highly-skilled team of branding experts.

There’s a lot more about this opening than meets the eye, so make sure you check it all out and how to apply by clicking here.

Next week is TVNewsCheck‘s annual NewsTECHForum in New York.

To see speakers and session subject topics, click here.

Here are some stories TVNewsCheck has already published about the conference.

Designing Digital Media Into Newsrooms

Is There A Facebook Dependency Problem?

Newsy’s Sabatinelli To Talk Monetizing OTT


WPLG Airing Town Hall Meeting On Gun Violence Tonight

untitledWPLG, Miami’s ABC affiliate owned by Berkshire Hathaway, will air an hour-long primetime special about gun violence tonight at 8.

myThe live town hall meeting, part of the station’s My Future, My Choice initiative, will center on topics relevant to urban youth. Parents who have lost children to gun violence will be given an opportunity to be heard.

“In April, we embarked on My Future, My Choice to help spread a message of hope to young people” said Bert Medina, WPLG’s president.

“We made a commitment to show them they don’t have to resort to gun violence. We are fully invested in this endeavor, and we want this town hall meeting to also serve as a youth summit where young minds can hear, contribute to the dialogue and feel free to respond to ideas for solutions.”

Read On

Amazing Flood Rescue Of Woman And Dog By WAFB

11334836_G_1471130638192_5202303_ver1_0We’ve all seen video on Facebook and other online sources of people being rescued in floods.

Robbie Reynold

Robbie Reynold

But this video shot by Robbie Reynold, a reporter and one-man band journalist at WAFB, Raycom’s CBS affiliate in Baton Rouge, La., is one of the most amazing I’ve ever seen.

The video has been seen by more than 21 million people and almost 17,000 people have commented on it.

I called WAFB’s newsroom and was told the gentleman who went into the water and pulled the woman and her dog from the sunken car is David Phung, who is the brother-in-law of one of WAFB’s news producers. I’m working to get more information about this video and story and will hopefully have updates.

Dramatic water rescue in Baton Rouge

A dramatic moment captured by WAFB's Robbie Reynold. This is one of thousands of rescues that have been conducted over the last 24-hours. For more in East Baton Rouge Parish >> http://bit.ly/2aT3RM7

Posted by WAFB Channel 9 on Saturday, August 13, 2016

KDFW Strikes PromaxBDA Gold With Banjo Promo

KDFW_Logo“After 16 years, how do you find a different way to promote a balloon fest partnership?,” wrote John Kukla, KDFW’s creative services director.

KDFW, the Fox O&O in Dallas, won the top spot in the Holiday/Special Event category, winning gold, at the PromaxBDA Local Awards last week at the PromaxBDA Station Summit in Las Vegas.

John Kukla

John Kukla

Kukla added it helps if “your traffic reporter sings, and doesn’t mind wearing overalls.”

Kukla said the station “shot the whole thing in three hours including driving around the city with our anchor playing harmonica!”

The guy playing the banjo is KDFW’s Chip Waggoner, the station’s traffic reporter and Evan Andrews, the morning meteorologist is the drummer.

“Chip and Evan do a lot of crazy stuff together, and we’ve nicknamed them Chevan,” said Kukla.