Tag Archives: creative services directors

WAVE Ups Kris Baete To Marketing Director

Kris Baete

Raycom’s WAVE, Louisville’s NBC affiliate, has promoted Kris Baete to director of marketing and audience development.

Baete had been the station’s on-air promotion manager, he joined WAVE six years ago, starting as the night-side topical producer.

Baete says his management style will focus on respecting the team.

“We are all in this together. The good thing about this team is we are all equals.”

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‘Get Up DC’, WUSA’s New Take On Morning News

This past Monday morning at 6 o’clock, WUSA, Tegna’s Washington CBS affiliate, launched Get Up DC, adding Reese Waters to the familiar faces of Jan Jeffcoat, Miri Marshall and Ellen Bryan.

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Longtime WWL Anchor Sally-Ann Roberts Retiring

Sally-Ann Roberts

Sally-Ann Roberts, a morning news fixture on Tegna’s CBS affiliate WWL New Orleans for more than 25 years, is retiring. Her last day will be Feb. 28.

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KFSN Promo Makes Local TV News Feel Cool

When I first saw this new spot from ABC O&O KFSN Fresno, Calif., I imagined what it might be like for viewers sitting in front of their TVs when this promo appears in a commercial break.

A hip, happening, driving music bed would make the viewer look up to take in a compelling visual ride.

No announcer track, no sound bites, nothing to interfere with the feeling you get from the music and the words and images flashing on the screen.

This isn’t an ad for high-end clothing, or the latest electronic gadget, or a new sports car, or even a movie about local TV news.

The feeling I got was that whatever they’re selling, I want some.

Local news feels cool as portrayed in this spot. And it is when you think about it.

A highly-skilled, diverse group of people going all over town, seeking answers, gathering information, collecting it all and presenting the images to people at home or on Facebook.

What’s New? The Latest Local TV News Promos

The holidays are behind us, a New Year is in front of us, and it’s time to get down to business. So I went searching to find the latest promos from TV stations across the country.

Let’s start with this very timely weather spot from WBZ, the CBS O&O in Boston, about how savage winter can be in New England. Keep in mind that Mt. Washington, N.H., the highest point east of the Mississippi, is one of the coldest spots on earth and recorded a wind chill of -97F the other day.

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From Marketing To Sales, Rob Thomas Starts At KFSM

Rob Thomas

Rob Thomas starts a new job on Monday.

Thomas has spent all of his career in local TV as a marketing executive, leading marketing teams at stations in Little Rock, Ark., and Louisville, Ky.

But Monday, he starts as an account executive in sales at KFSM-KXNW, Tribune’s CBS and MyNetworkTV affiliates, respectively, in Fayetteville, Ark.

“This will be an opportunity to learn a side of the business that I’ve worked around but never in,” says Thomas.

I’ve known Rob Thomas since my days as VP of Marketing for Nexstar when he headed marketing at KARK in Little Rock.

And I’ve written about his accomplishments over the years, including the time his station’s household shares for the morning news went from an 18 to a 31 thanks to an 18-spot marketing campaign by Thomas and his staff.

But Monday, Thomas begins a new chapter in his career. One that comes with a major benefit.

“There’s no doubt I have much to learn,” says Thomas. “But I’m excited about the new challenges and the ability to live in the same area as our son.”

Thomas says he’s looking forward to challenging himself, and is thankful that local TV is still an awfully small business. It seems an AE at his last station in Louisville, WAVE, knew the sales manager who hired him in Fayetteville and was kind enough to go to bat for him.

If you know Thomas, that shouldn’t surprise you at all.

Charleston’s WCSC Ahead By A Million On Facebook

In this week’s edition of Social Scorecard, find out what WCSC is doing on Facebook that gives the station such a huge lead in the market.

WCSC, Raycom’s CBS affiliate in Charleston, S.C., leads by more than a million social media actions over its next nearest competitor during the last six months according to data from audience insight firm Shareablee.

WCSC has almost 1.8 million actions on social, 27% of the total engagement generated by the DMA (No. 92), with more than 6.5 million social actions.

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Pittsburgh’s WTAE Adds Cozi TV’s Classic Shows

WTAE, Pittsburgh’s ABC affiliate owned by Hearst, added diginet Cozi TV on a subchannel starting yesterday.

Cozi TV is a national multicast network offering iconic television series like The Munsters, Columbo, Magnum PI, Frazier, Will & Grace, Little House on the Prairie and Murder, She Wrote.

“We are very excited to offer Pittsburgh a new option in entertainment,” said Charles W. Wolfertz III, WTAE’s general manager.

“We hope Pittsburghers will rediscover their favorites and find new shows to enjoy.”

WCIU’s New Year’s Eve Special Is Chicago Funny

WCIU, known as The U, an independent station in Chicago owned by Weigel Broadcasting, kicks off New Year’s Eve with Pat McGann’s Pre-Taped New Year’s Special on Sunday night, Dec. 31, at 9.

Local comedian Pat McGann hosts the one-hour comedy special that features a slate of Chicago comedians and was taped in front of a studio audience.

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WSAW-WZAW Sets New Holiday Sharing Record

WSAW and WZAW, the Gray-owned CBS and Fox affiliates, respectively, in Wausau, Wis., set a new record for their annual Share Your Holidays campaign.

Between donations from viewers and matching grants, $95,811.49 was raised to benefit the food pantries at The Salvation Army of Wausau and The Neighbors’ Place. The previous record of $90,942.72 was set in 2016.

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