Tag Archives: creative services directors

WWJ Promos Descend Into March Madness

Every March, TV stations affiliated with the network showing the NCAA basketball playoffs and championship games — this year it’s CBS — have some fun with basketball-related news promos.

Earlier this week, Market Share showed one such promo from Sacramento, Calif. That prompted a note from Greg Shattuck, promotion manager at CBS O&O WWJ Detroit.

“This is a fun campaign we did with our CBS 62 First Forecast weather team, Karen Carter and April Moss, to take advantage and promote our March Madness programming,” said Shattuck.

Teen Suicide Prompts WBNS Bullying Special

WBNS, the CBS affiliate in Columbus, Ohio, owned by the Dispatch Printing Company, is airing a one-hour special on bullying in partnership with The Columbus Metropolitan Club.

Hear Me Now: Bullying, Cyberbullying and Our Children airs tonight at 9 live on WBNS, 10TV.com and on the station’s Facebook page.

Kelly Frank

“The suicide of a 14-year-old boy in Columbus sparked an intense social media conversation that opened the floodgates,” says Kelly Frank, WBNS’ news director.

“Parents, teens, teachers and administrators want to stop cyberbullying, but are struggling to discuss it openly and honestly with each other. We call this disparity the Bullying Gap. We hope to break down communication barriers, quiet fears, bridge that gap and begin a conversation that will continue beyond our town hall.”

The special promises to be an evening of honest talk about what is really going on, focused on finding constructive solutions to end this growing problem.

Viewers will hear from parents, administrators, experts and teens who are stepping up and courageously taking on the tough topics of bullying, suicide and mental health.

What’s New In Local TV Promos This Month

WSOC Charlotte, N.C.

In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts.

Read On

Raycom Stations Expose High Opioid Prescribers

Raycom’s National Investigative Team, led by WVUE’s Lee Zurik, in a series of investigative reports, uncovered how many high-opioid prescribers across the country have avoided scrutiny.

WVUE is Raycom’s Fox affiliate in New Orleans.

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UPDATE: KOAA’s Town Hall On School Safety

A KOAA town hall meeting brought together members of the Colorado Springs community to brainstorm solutions to prevent school tragedies, an event that was the subject of Monday’s column on Market Share.

KOAA, the NBC affiliate in Colorado Springs owned Cordillera Communications, hosted the event on Monday night.

It was an opportunity for everyone in the community to hear how school threats are handled, addressing some of the parent concerns brought forward and how local school systems say they can move forward.

KOAA streamed the event on Facebook Live, where almost 10,000 watched the video.

Since the Florida shooting, Colorado Springs area police have spent almost 400 hours investigating school threats.

“I want you all to understand that every threat that comes in, in the smallest and slightest mention to the most serious is investigated at onset,” said Sgt. Lisa Cintron, the supervisor of CSPD School Resource Officers.

Click here to read more about the event.

You can watch  the entire town hall meeting here:

Hilarious Daylight Saving Promo From KOVR-KMAX

In case you didn’t know, let this promo be a reminder to all you zombies out there.

This Sunday morning, March 11, turn your clocks forward one hour.

Or if you prefer, whenever you go to bed, turn your clock forward one hour.

Or just wait until you get up Sunday morning, and then turn your clocks forward one hour.

Either way, don’t worry, you’ll survive.

Here’s a funny promo from the fine folks at CBS-owned KOVR-KMAX in Sacramento.

WLS Names David Lee VP Of Creative Services

David Lee

WLS, the ABC O&O in Chicago, has named David Lee vice president of audience development and creative services effective March 26.

John Idler

“David has been a creative force in the ABC station group and it’s exciting to have someone with his diverse experience and vision join WLS,” said John Idler, WLS’ general manager.

“David’s creative instincts combined with his expertise mining the digital space make him the ideal person to lead our station’s talented Creative Services Department.”

Lee comes to WLS from KTRK, the ABC O&O in Houston, where he held the same title.

Prior to joining KTRK, Lee worked as the creative services director at KFSN, the ABC-owned affiliate in Fresno, Calif., and at KXLY, the ABC affiliate in Spokane, Wash.

Lee was born and raised in Great Falls, Mont., and graduated from Montana State University with a degree in film and television production.

After college and a brief stint working in Hollywood, Lee began his TV career in Great Falls producing commercials, promotions and directing newscasts.

He also worked at WMAZ in Macon, Ga., and for 10 years at KMSP in Minneapolis.

Lee has been a part of many Emmy-award winning productions, and is a graduate of NAB’s 2012 Broadcast Leadership Training Program.

He currently serves on ABC’s affiliate marketing advisory board.

Picture Yourself In Seattle As Brand Manager

It’s not hard to picture yourself in Seattle.

In researching the City of Flowers, there’s so much to like.







It’s a seaport on Puget Sound, surrounded by water, mountains and evergreen forests with thousands of acres of parks and open lands.

Microsoft and Amazon are headquartered there.

Consequently, it’s been the fastest-growing big city in the U.S. since 2010.

Now, there’s a rare opening for a brand manager at Cox’s CBS affiliate, KIRO.

The brand manager, under supervision of the creative services director, relentlessly drives the execution of the department’s marketing goals to increase awareness and preference for the station’s brand while continuing to grow KIRO’s position as a market leader in all news dayparts.

The brand manager lives the KIRO brand in every piece of creative produced by the creative services department.

Therefore, you must be able to lead, supervise and mentor a team of highly-talented producers to ensure consistently focused and strategic brand reinforcement in all messaging, leveraging research to develop and produce spot-on image campaigns, social and on-air topicals, special report and proof of brand marketing across all platforms.

Click here to go to the TVNewsCheck Job Center for more specifics on the position’s requirements and rewards, and how to apply.

The average cost of a four-bedroom house, depending on the neighborhood, runs about $500,000 and apartment rentals on average are about $2,000.

Does it always rain in Seattle?

On average, there are about 192 sunny days.

Here’s a fun video about things to do in Seattle.

KUSA News Campaign Hits Authentic In Every Way

KUSA, Tegna’s NBC affiliate in Denver, is airing a campaign that features more than 30 spots, with more coming.

Robert Springer

Robert Springer, KUSA’s advertising and promotion director, has just one  rule for them: “We don’t want anything scripted. We want them to be authentic.”

Read On