Tag Archives: creative services directors

Chicago’s ‘The Jam’ Gets Aggressive Promo Push

Launched in July, The Jam, positioning itself as “fresh morning TV, Chicago style”, is rolling out an aggressive media push that incorporates a mix of digital and traditional media assets.

The Jam airs on WCIU, The U, an independent TV station in Chicago owned by Weigel Broadcasting.

“From the placement to the timing to the messaging, we’re being extremely targeted in our delivery of the marketing rollout. I’m not going to reveal the entire playbook right now, but we’re hoping for a touchdown,” said Steve Bailey, WCIU’s programming and creative head.

The Jam ads can be seen citywide in areas most likely to be trafficked by the station’s target demographic.

This includes digital billboards and urban panel ads along transit routes, mobile, in-stream ad placements, radio buys, and static bus shelter creative.

The group is also leaning heavily on the power of grassroots public relations tactics, as well as increasing the visibility of The Jam’s hosts with in-person appearances at charitable functions, local high school football games and other key community events.

The Jam airs weekdays from 6-8 AM on The U and is hosted by trio Jordan Cornette, Felicia Lawrence and Danielle Robay.

WPTV Viewers Praise Station’s Irma Coverage

During this hurricane season, local TV news operations in the paths of Harvey, Irma, Jose and now Maria (are there any more?), showed how important they are to their communities in times of crisis.

Through their on-air TV broadcasts and social media outlets, most especially Facebook, the local stations provided live, continuous coverage of the storms before, during and after.

Like WPTV, the Scripps-owned NBC affiliate in West Palm Beach, Florida, for example.

Credit: Greg Lovett / The Palm Beach Post

While Irma may not have struck West Palm with the ferocity it hit other areas of the state, it still caused damage as hundreds of thousands of residents were without power.

“It’s safe to say we created and aired the most watched content in our viewing area,” wrote James Griffel, WPTV’s creative services director.

Read On

New KHOU News Promo Is Pure Poetry

To differentiate your local TV news operation from the others in your market in the minds of consumers, you need to stand for something.

In Houston, at KHOU, the station stands for Houston.

I don’t know of any local TV news promos that use poetry as copy, and certainly none that use it as effectively as KHOU, Tegna’s CBS affiliate in Houston.

Read On

KHOU Reporter And Rescued Truck Driver Reunited

At the height of the flooding that hit Houston during Hurricane Harvey, a KHOU reporter, Brandi Smith, and her photographer Mario Sandoval, were reporting from a deserted Houston overpass when they peered over the side to see a semi-truck engulfed by flood waters from Hurricane Harvey. The water was up to the windows, trapping the driver inside.

They flagged down a passing sheriff towing a rescue boat and directed them to help rescue the driver.

The story gained national attention.

The 11-minute raw video on YouTube has been watched by almost 600,000 people.

Last night, KHOU ran a story that reunited the reporter with the driver.

KHOU is Houston’s CBS affiliate owned by Tegna.

Here’s the 11-minute raw video of Smith on the overpass. The video ends before we see the man rescued.

KAIT Wins Emmy Award For News Excellence

KAIT, the ABC/NBC affiliate in Jonesboro, Arkansas owned by Raycom, won a regional Emmy award for newscast excellence in the small market category for its coverage of severe flooding on May 24, 2016.

“We’re truly happy this event had a happy ending with the teenager being found safe thanks to the heroics of the Jonesboro Police Department, and Fire Department,” said Josh White, KAIT’s news director.

“Our job is to report what’s happening, and we’re very pleased our peers in the TV industry thought our coverage was worthy of an EMMY.”

The award was given at the 41st Mid-America EMMY Awards Gala in St. Louis, MO on September 9th.

The Mid-America Emmy organization represents Iowa, Missouri, Arkansas, parts of Louisiana, Indiana, and Kansas.

WCVB Airing Primetime Special, ‘Living With Loss’

Maria Stephanos

WCVB anchor Maria Stephanos tackles how people cope with loss in its many forms in an upcoming one-hour special, NewsCenter 5 Primetime: Living with Loss, tonight from 10 to 11.

“After my mother died less than a year ago, the Channel 5 community was so generous with their condolences and advice. It inspired me to put together a one hour special on how to live after someone you loved passed away,” said Stephanos.

During the special, Stephanos explores the difficult concept of dealing with grief and living life after a loved one dies, whether a close relative or friend, or even a favorite pet.

Interviews with many people, from all walks of life, who share the common experience of trying to overcome loss are included.

WCVB is Boston’s ABC affiliate owned by Hearst.

KSHB’s ‘Fill The Fridge’ Collects 143,000 Meals

No child should ever go hungry. But childhood hunger exists in Kansas City.

The Harvesters Community Food Network says almost half the people they serve are kids, more than 25,000 every week.

KSHB, Kansas City’s NBC affiliate owned by Scripps, along with the Harvesters Community Food Network and Price Chopper, conducted a food drive last week.

Fill The Fridge is Kansas City’s first-ever metro-wide perishables food drive. Food drives often collect non-perishables and canned items. This event collected items like milk, cheese, lunchmeat, and fruit.

Fill The Fridge collected over $33,000 in cash donations to Harvesters, including a $7,000 donation from the Scripps Howard Foundation, the philanthropic arm of KSHB’s parent company, The E.W. Scripps Company.

Fill The Fridge collected more than 53,000 pounds of non-perishable food, and when paired with the money donated, the outcome is over 143,000 meals which will be distributed to those Kansas City residents in need.

Steve Wallace, New Marketing Manager At Nexstar’s WJHL

Steve Wallace

WJHL, Nexstar’s CBS affiliate in Johnson City, Tennessee, has hired Steve Wallace as their new creative services director to take over the marketing and promotion duties for the station.

Wallace begins in early October. Until then, Wallace is the marketing manager at WTVQ, the ABC affiliate in Lexington, Kentucky owned by Morris Media.

Why is Wallace moving down in market size from Lexington (DMA: 63) to Johnson City, (DMA: 98)?

Opportunity.

Seems WTVQ is Morris Media’s largest market so Wallace was already at their top station.

And he thought there might be more growth potential and upward mobility opportunities with Nexstar.

Kenny Lawrence

“My brother-in-law works for Nexstar and he’s been able to move up in market size.”

Plus, working with WJHL’s general manager, Kenny Lawrence, a former local TV marketing manager, figured in the decision as well.

“I did some research and knew he worked in Boston and Atlanta, so with him having previous experience as a creative service director, I hope to learn a lot from him. Having his eye and his experience will help us.”

Wallace and his staff will have their hands full in October getting ready for the November sweeps period.

“The November book is coming so I know the news director has some plans.”

WJHL’s news director is Jennifer Dale.

Here are a couple of examples of Wallace’s work:

Miami’s WSVN Leading News Source During Irma

WSVN, Sunbeam’s Miami Fox affiliate, led the market in news coverage during Hurricane Irma.

Viewership doubled leading into the storm as South Florida tuned into WSVN on the air, online and via social media channel, according to the station.

Read On

WDTN Kicks Off 34th Annual ‘Coats For Kids’

It can get really cold in Dayton, Ohio. The coldest temperature recorded there is -25 degrees. Not the kind of weather you’d want to be outside in without a coat, especially if you’re a kid.

WDTN and WBDT, Dayton’s NBC and CW affiliates, respectively, kicked off their annual Coats for Kids campaign last week.

WDTN, owned by Nexstar, operates WBDT, owned by Vaughan Media, through a local marketing agreement.

Since the inception of the campaign, Coats for Kids has collected and distributed more than 495,000 coats and other winter accessories to less fortunate children and adults throughout the Miami Valley of Ohio.

“There continues to be a huge need in the community for warm coats as we begin to face the prospect of a cold winter,” said Joe Abouzeid, WDTN’s general manager. “We’re proud to join our partners in what has become an annual Dayton tradition in helping those in need.”

The campaign runs from Sept. 7 through Oct. 13, and asks residents to take any new or washable coat that they or their children may have outgrown to any sponsor location.

The Cintas Corp. will then launder the coats and RUSH Transportation and Logistics will transport the coats, both at no charge, and then WDTN and WBDT will distribute the coats to children in need of assistance.

Distribution of the coats will take place Friday, Oct. 27, at St. Vincent de Paul.

Corporate sponsors for the campaign include LCNB National Bank, The Shopping Bag and St. Vincent de Paul. In-kind partners include Cintas and RUSH Transportation and Logistics.