Tag Archives: Cox

New Weather And Morning News Promos

Here are three new (about a month old) news promos from Charlotte, Memphis and Pittsburgh.

Having written and produced many morning news and weather promos, it’s interesting to discover how the creative is different at each station.

Here’s a morning news spot from WSOC, Cox’s ABC affiliate in Charlotte, N.C.

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WFTV’s Major Donation To 1,000 Anonymous People

TV stations routinely contribute to their communities in a myriad of ways. Food drives, grants to nonprofits, telethons to help disaster victims, clothing drives for the poor, pet adoption campaigns, and so many other programs that help either individuals or large segments of people in their markets.

But recently, a new idea used by some stations is being adopted; paying off medical bills for people in their markets.

I first heard about this when KIRO, the CBS affiliate in Seattle owned by Cox, relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

A few months later, the NBC/Telemundo stations announced their goal to abolish $1 billion of medical debt in 2018 for people in their markets.

The efforts all seem to work the same way. The stations purchase $1 million worth of medical debt from RIP Medical Debt, a nonprofit tackling the medical debt crisis in the country, for about $12,000.

Todd Ulrich

WFTV, Orlando’s ABC affiliate, and like KIRO in Seattle, owned by Cox, is paying off $1 million of medical debt for 1,000 people.

Those individuals, whose identity remains anonymous to WFTV, will receive a letter in the mail informing them that their debt has been paid.

Todd Ulrich, WFTV’s consumer investigator, has been uncovering the complicated system under which medical debt can be sold to collection agencies.

“The debt is often sold multiple times and for pennies on the dollar,” said Ulrich.

“But the balance owed can grow at 12% interest. Under that scenario the debt almost doubles in just six years, which forces some of our most vulnerable neighbors into extreme hardship.”

Matt Parcell

“Todd Ulrich has been making a difference in the lives of Central Floridians for decades,” said Matt Parcell, WFTV’s news director.

“This is some of the most impactful reporting he and Channel 9 have ever done.”

Since the story aired and was posted online, there has been an extraordinary response by viewers wanting to assist neighbors in need.

As a result, WFTV has created a donation page on wftv.com that allows members of the community to make donations toward paying off medical debt for individuals across Central Florida.

WHBQ Devotes Day To Dr. Martin Luther King Jr.

Fifty years ago, on April 4, 1968, Dr. Martin Luther King Jr. was assassinated in Memphis, Tenn., while standing on the second floor balcony of the Lorraine Motel.

Dr. King was in Memphis to support black sanitary public works employees who were on strike for higher wages and better treatment.

The day before he was killed, Dr. King addressed a rally and delivered his “I’ve Been to the Mountaintop” address.

On Wednesday, WHBQ, the Cox-owned Fox affiliate in Memphis, is devoting all-day coverage to honor the legacy of Dr. Martin Luther King Jr.

Click here to see more examples of WHBQ’s special coverage.

NBC/Telemundo Helps Eliminate Millions In Medical Debt

NBC and Telemundo Owned Television Stations Group have donated $150,000 to RIP Medical Debt, a nonprofit tackling the medical debt crisis in the country.

RIP will use the station group’s donation to locate, buy and forgive $15 million of medical debt owed by individuals in 11 markets.

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Picture Yourself In Seattle As Brand Manager

It’s not hard to picture yourself in Seattle.

In researching the City of Flowers, there’s so much to like.







It’s a seaport on Puget Sound, surrounded by water, mountains and evergreen forests with thousands of acres of parks and open lands.

Microsoft and Amazon are headquartered there.

Consequently, it’s been the fastest-growing big city in the U.S. since 2010.

Now, there’s a rare opening for a brand manager at Cox’s CBS affiliate, KIRO.

The brand manager, under supervision of the creative services director, relentlessly drives the execution of the department’s marketing goals to increase awareness and preference for the station’s brand while continuing to grow KIRO’s position as a market leader in all news dayparts.

The brand manager lives the KIRO brand in every piece of creative produced by the creative services department.

Therefore, you must be able to lead, supervise and mentor a team of highly-talented producers to ensure consistently focused and strategic brand reinforcement in all messaging, leveraging research to develop and produce spot-on image campaigns, social and on-air topicals, special report and proof of brand marketing across all platforms.

Click here to go to the TVNewsCheck Job Center for more specifics on the position’s requirements and rewards, and how to apply.

The average cost of a four-bedroom house, depending on the neighborhood, runs about $500,000 and apartment rentals on average are about $2,000.

Does it always rain in Seattle?

On average, there are about 192 sunny days.

Here’s a fun video about things to do in Seattle.

KIRO Pays Off Medical Debts Of 1,000 Viewers

Jesse Jones

KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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