Tag Archives: Cox

KIRO Pays Off Medical Debts Of 1,000 Viewers

Jesse Jones

KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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What It Takes To Create Quality News Topicals

This is Part 2 of a five-part series, Building Viewership with News Topicals. Read Part 1 here.


Being a news topical writer/producer is one of the toughest jobs in local TV news marketing.

And to do that job well, the experts say, you need to have a passion for journalism, a thorough knowledge of what news is covering in the newscast, the ability to recognize what stories will resonate with viewers, and the confidence to promote those stories even if they’re not the news department’s top stories.

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WHBQ’s Clever Promo For Front Porch Thieves

I’d like to think that I would have thought of it.

That the idea was so obvious, it would have popped into my head the second the topic of the special report was described to me.

But I doubt it.

This promo is the perfect concept for Facebook. How many of us are seeing videos like this from people’s home security cameras on their Facebook feed these days?

And since it’s said that 85% of Facebook users don’t listen to what they’re watching, no audio is needed for this spot.

Plus, at around 10 seconds, it’s the perfect length for this platform.

I love simple ideas that are well-executed.

Check out this clever promo from WHBQ, the Cox-owned Fox affiliate in Memphis.

DIY home security

IS YOUR HOUSE SAFE? #DIY home security has soared in popularity, but not all systems are equal. The 3 things you should know before buying, tonight at 10: http://bit.ly/2igT68y

Posted by FOX13 Memphis on Monday, October 30, 2017

Atlanta’s WSB Puts A Face On Who Is ‘Alt Right’

They could be your neighbors, or relatives.

Some cover their faces with handkerchiefs while others face the camera in suits and ties.

They are self-professed and proud members of the “alt right,” a term promoted by Richard Spencer, a white supremacist. Steve Bannon’s website is a favorite haunt for them.

Some have some far out ideas, like believing that people should be divided and live in different zones. A white zone, a black zone, a Hispanic zone.

Mark Winne, investigative reporter at Cox’s WSB Atlanta, talks to several Georgians who express alt right ideologies in a sobering report.

WHIO Way Ahead In Dayton’s Social Media

How does a TV station dominate the activity in social media as much as WHIO does in Dayton, Ohio?

WHIO has almost five times the number of actions than its nearest competitor.

WHIO, Cox’s CBS affiliate, is No. 1 in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

It has almost 2.5 million actions on social, 55% of the total engagement generated by the DMA (No. 64), with more than 4.5 million social actions.

WHIO is first in actions per post with 113 and leads the market on Twitter actions with almost 83,000.

WHKO-FM, (K99.1FM), a country music station also owned by Cox, had the most actions on Instagram during the same period with 15,666.

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WJAX-WFOX Hurries New Set Ahead Of Hurricanes

If there’s a major weather event headed to your market, you want to be able to have everything in place in your studio to provide your viewers with the best visuals to tell the story.

Even if that means moving up the launch date for installing a new set, no easy feat even when you’ve been preparing for it for weeks.

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