Tag Archives: CBS

TV Stations Cover Student Gun Protests On Facebook

High school students across the country are walking out of class to protest gun laws, and the stories are playing predominately on TV stations’ Facebook pages. For many stations, it’s become a national story that has no local boundaries.

I follow a lot of TV stations’ Facebook pages. Over the past few days, my feed has been inundated with stories about high school students leaving school, taking to the streets to protest, appearing before city or school officials, or going to their state capitol to protest gun violence. What follows are just a few of many, many posts by stations across the country.

I think it’s remarkable and I applaud the students’ movement.

Read On

KDKA Exposes Extreme Case Of Bullying

To dramatically illustrate how hateful bullying can be, a 15-year-old victim reads the taunts about her on camera.

Marty Griffin

This Facebook video from Marty Griffin, KDKA Pittsburgh’s investigative reporter, shows how bullying can isolate its victims, and drive them to the depths of despair.

Yes, it’s difficult to watch, but imagine you’re a 15-year-old girl exposed to such treatment at the hands of your classmates.

“I don’t know what to do. Can you please get them to stop?” asks the freshman.

If only the station could show the faces of those bullies.

Griffin got an attorney involved to meet with school officials.

“She has been very happy since she saw the principals were on top of things,” said the girl’s mother.

KIRO Pays Off Medical Debts Of 1,000 Viewers

Jesse Jones

KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

Grendel Levy New News Director At Nexstar’s WOWK

Grendel Levy

Grendel Levy is the new news director at WOWK, Nexstar’s CBS affiliate in Charleston-Huntington, W.Va. She starts later this month.

Levy joins WOWK from Boise, Idaho, where she worked for 7 years at ABC affiliate, KIVI, first as executive producer and then for the past 4 years as the station’s news director.

“I am sad to leave a team I truly respect and admire,” said Levy about KIVI, “but I am excited about this new challenge and the next chapter in my life! I look forward to many successes for my new team at WOWK.”

Levy shared this note she sent to her team at KIVI:

My News Family,

My heart aches as I type this. When you work with a group of people this closely, many of you for almost 7 years, it definitely feels like a family. We’ve won together, lost together and grown together. We’ve shared stressful moments and many happy times. We’ve come so far together and I’ll forever be proud of all of your accomplishments. I know that momentum will continue and I can’t wait to hear of future victories. We are so close! Just remember — unique content is what it’s all about. You are a very talented team of story tellers and you outshine all of the others in the market. Keep it up… and keep raising the bar!

Today it’s with great sadness that I must say I have decided to move on. I’ve accepted a job as news director of WOWK in Charleston, West Virginia.

NOTE: I worked with Levy briefly at KIVI when I was parachuted into Boise in 2011 for several months to help with the station’s marketing.

Philly TV ‘All In’ On Facebook For Super Bowl

Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.

Then I got the flu. The ‘flu’ needs a more sinister name, something that connotes the pit of misery that one gets from the plague.

In any event, it’s not easy for a local news crew to respond with their behind-the-scenes pictures and accounts. First, they’re busy, and second, they need permission.

No problem, I completely understand.

But I did make it out of bed to some of the Philly station’s Facebook pages to see what I could find.

From WPVI, the ABC O&O, Sarah Bloomquist took to a zip line in 6 degree weather for a super ride. What a trooper!

It’s about 1,200 miles from Philadelphia to Minneapolis, about 18 hours by car. In a news van, the trip can be an eternity. But that didn’t stop two cameramen from WPVI from beating the boredom with a fun video.

From NBC-owned WCAU, this reporter filed this Facebook video from inside a plane full of fans. The fans are so boisterous, you really can’t hear what the reporter is saying, but you get the gist.

Here’s that same reporter getting a send-off in the airport before departure.

From KYW, the CBS O&O, here are some behind-the-scenes of how the media deals with the cold.
NOTE: No audio for the first 20 seconds or so.

Also from KYW, an Eagles fan in Keyna teaches his students to sing the Eagles’ song.

From Fox-owned WTXF, this video shot in Philly, shows an Eagles’ fan who’s taken his devotion to a new level, his basement.

Also from WTXF, this somber story about a little boy from New York who had to visit Philadelphia often to get treatment at a local hospital. In the process, he became an Eagles’ fan because many of the players and coaches stopped by his room to give him encouragement. That little boy lost his battle with leukemia, but this story shows how the game of football can mean so much to a sick little boy, and how much his fight means to the team.

And this video is hysterical as a young lady, a die-hard Eagles fan, coming out of dental surgery thinks she missed the Super Bowl.

‘Things To Do’ Puts KENS First On Facebook

In this week’s Social Scorecard, KENS leads San Antonio’s Facebook action mainly due to listening to what people want, and it’s more than just news.

KENS, Tegna’s CBS affiliate, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KENS has more than 7.7 million actions on social, 30% of the total engagement generated by the DMA (No. 37), with more than 25.7 million social actions.

KSAT, the market’s ABC affiliate owned by Graham Media, is a close second behind KENS in total actions, and leads the market in actions per post with 317.

KSAT also led on Twitter with almost 300,000 actions.

The San Antonio Current, a free weekly alternative newspaper owned by Euclid Media Group, led on Instagram with more than 260,000 actions.

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Looking For TV Stations Headed To Super Bowl

If you work at a TV station in Philadelphia or New England, or anywhere else for that matter, and you’re being sent to cover the Eagles-Vikings Super Bowl, I’d like to share your experiences all this week on Market Share.

It doesn’t matter what you do — reporter, anchor, cameraman, producer — send me pictures of your coverage, the behind-the-scenes stuff, and email me what you see, who you see, where you stay and dine. I want to hear the stories, I’d like you to be our eyes and ears.

I’ll also share any of your on-air examples or Facebook posts as well.

Keep it loose and make it fun. And Go Eagles!

Feel free to contact me at [email protected] or at 817-578-6324.

Here are some Facebook videos I found from stations here in Philly.

WPVI, ABC

WCAU, NBC

KYW, CBS

Les Moonves Talks CBS On ‘Kreiner’s Korner’

Leslie Moonves

Leslie Moonves, president and CEO of CBS, is the latest television VIP to sit down and talk with Jeff Kreiner, host of the podcast, Kreiner’s Korner.

Among the questions Kreiner posed to Moonves on the podcast are:

Was there a TV program you passed on that you wish you hadn’t?
When he is home does he watch much TV and if so, what does he watch?
What is his all -time favorite TV program?
How was it working with David Letterman all those years?
How is Stephen Colbert different than David Letterman?

Jeff Kreiner, former VP and creative director at both CBS and NBC, and the author of two books, is now sitting down with television leaders and recording conversations as podcasts that can be heard on iTunes and Soundcloud.

Moonves joins a long list of legendary TV leaders who have conversed with Kreiner in a one-on-one setting to discuss their careers, accomplishments and dish some behind-the-scenes stories.

Among those who have sat down in fromt of Kreiner’s mic are Jeff Fager, executive producer for 60 Minutes, Van Gordon Sauter, former president of CBS News; Sean McManus, CBS Sports chairman; Neal Shapiro, former president of NBC News; Kenny Lawrence, former local TV marketing executive and current general manager of WJHL; Scott Jones, editor of FTVLive; and yours truly.