Tag Archives: Casey Clark

WHEC Wins 11 P.M. News With New Anchor Team

Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk.

How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep.

Even your creative services director is new, just a few months on the job.

Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweeps.

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Rochester’s WHEC No. 1 In Morning News

Being the new news director at a TV station is not unlike being named a new coach on a football or baseball team.

You inherit the team as is; some of its members have been there a long time and seen other coaches come and go. Some of the team may be less experienced and are hungry for leadership.

You don’t play on the field, but you’re expected to improve the results right away.

Casey Clark

Casey Clark was named the news director at Hubbard’s NBC affil WHEC Rochester, N.Y., in August. In the just-completed November ratings period, WHEC’s 5-7 a.m. morning news block was No. 1 in adults 25-54 in both rating and share, moving up from third place in November 2015.

When viewership grows for a local news program, explaining why or how it grew remains elusive. Is it a measurement anomaly? A change in talent, news coverage content, attitude or promotion?

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