Tag Archives: Boston

Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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WCVB Wins 8 National Headline Awards

WCVB, Boston’s ABC affiliate owned by Hearst, won eight National Headliner Awards for outstanding journalism.

Founded in 1934 by the Press Club of Atlantic City, the National Headliner Awards program is one of the oldest and largest annual contests recognizing journalistic merit in the communications industry.

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NBC/Telemundo Stations Give Millions To Nonprofits

The NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal,announced a total of $2.475 million in Project Innovation grants for 62 nonprofits located across the country.

Valari Staab

“Our 2018 Project Innovation winners all have a profound dedication for their communities,” said Valari Staab, President, NBCUniversal Owned Television Stations.

“We’re excited to celebrate the outstanding groups that are standing at the front lines every day, working hard to spur real change in their communities and foster our next generation of innovators. We look forward to working with all the local groups to help move our communities forward.”

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WCVB Special Covers Legalized Marijuana Issues

WCVB, Hearst’s ABC affiliate in Boston, tackles the major issues, concerns and questions about legalized marijuana in a one-hour special tonight at 8.

NewsCenter 5 Primetime: Mass Marijuana covers several topics related to the upcoming start of retail sales of recreational marijuana in Massachusetts and explores medical marijuana, which was previously legalized there.

The special will explore the history of marijuana, from the anti-pot movement to the cultural changes today that led to voters approving recreational marijuana; the newly released regulations for recreational marijuana from the Cannabis Control Commission; and the continued controversy over medical marijuana and the debate about potential benefits to one’s health.

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What’s New In Local TV Promos This Month

WSOC Charlotte, N.C.

In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts.

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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What’s New? The Latest Local TV News Promos

The holidays are behind us, a New Year is in front of us, and it’s time to get down to business. So I went searching to find the latest promos from TV stations across the country.

Let’s start with this very timely weather spot from WBZ, the CBS O&O in Boston, about how savage winter can be in New England. Keep in mind that Mt. Washington, N.H., the highest point east of the Mississippi, is one of the coldest spots on earth and recorded a wind chill of -97F the other day.

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How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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