Tag Archives: baseball

Seinfeld Takes Over New York Train in Marketing Ploy


Some commuters in New York City are feeling as if they’ve stepped onto the set of a Seinfeld episode this month. That’s because all 11 cars on a subway train are fully wrapped inside and out, transforming it into Seinfeld’s Monk’s Café, complete with Jerry, Elaine, George and Kramer in their preferred hangout.

To promote Seinfeld’s return to an 11 p.m. time slot, WPIX, the CW affiliate in New York, along with Sony Pictures Television and CBS Outdoor, orchestrated the first-ever total train takeover in the history of the Metropolitan Transportation Authority (MTA).


The promotion coincides with the first Mets-Yankees Subway Series of the season, set for the week of May 12. Fans heading out on the Seinfeld train to the Mets’ home park, Citi Field, will be reminded that they can watch Seinfeld at 11 on WPIX11.

“Now, any time New Yorkers want to know where to find Seinfeld, they just have to think 11 on 11,” said Sheraton Kalouria, chief marketing officer for Sony Pictures Television.

“Nothing is more New York than Seinfeld, the subway, the Mets-Yankees rivalry and PIX11,” said Rich Graziano, WPIX president-GM. “Combining all of these is the perfect way to create an iconic New York experience for fans and viewers.”

Futuristic KTXA Spot Promotes Texas Rangers

imagesCACZFADXIt’s Friday. And for baseball fans in the North Texas area, that means it’s time to watch the Texas Rangers on independent KTXA Dallas. Check out this hi-tech, highly-stylized promo with a futuristic feel that drives home the point that if it’s Friday, it’s time for Rangers Friday Night Baseball.

WGN Chicago Celebrates 100 Years at Wrigley Field

Wrigley Field

Wrigley Field

I went to a Chicago Cubs game once in early June — and almost froze to death. I kept moving into any unoccupied seats that were in the sun. Some of the die-hard faithful were wearing shorts and T-shirts. One looked at me bundled in my jacket, shivering, and asked, “You’re not from around here, are you?” At the time, home was Florida and my blood wasn’t acclimated to sitting outside in windy, 50-degree days.

But I can tell you that there is no place like the friendly confines of Wrigley Field.

Chicago’s very own WGN-TV presents Wrigley 100: A Century Celebration, a two-hour special on the history of the historic ballpark. The special features interviews with over 60 different people, including Ernie Banks, Billy Williams, Fergie Jenkins, Ron Santo, Andre Dawson, Greg Maddux and Ryne Sandberg, Kerry Wood, Rick Monday, Rick Sutcliffe and Derrek Lee.

Visiting greats such as Hank Aaron, Vin Scully, Mike Schmidt, Albert Pujols, Bob Uecker and Paul Konerko will add their thoughts as well. Fun and crazy moments at the park as described by Harry Caray and Jack Brickhouse will be profiled in addition to an in-depth look at some of Wrigley’s greatest games. The special airs on WGN, Sunday, April 20, at 7 p.m.

Cubs’ fans are something special. Click here to find out why.

Here’s the first minute and a half of the special: