Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.
There are male and female vocal versions, with custom lyrics available upon request.
Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.
Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.
Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.
“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.
“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”