KSAT’s chief meteorologist, Steve Browne, retired last week after 30 years on the air in San Antonio.
KSAT is the ABC affiliate in the market owned by Graham Media.
Nothing unusual about a chief meteorologist retiring after 30 years on the air. But what is different is how competitor KENS handled it. KENS is the market’s CBS affiliate owned by Tegna.
“We took a unique approach,” said Don Smith, KENS marketing director, “by actually thanking him for his service to San Antonio. Viewers reacted quite positively.” A few of the posts:
This is so awesome! Incredibly kind of y’all! Thanks, KENS friends! —
You all are so classy to extend a congratulations to Steve Brown no matter what network you work for. It’s a labor of love that you all share with one another and us. — Debbie Beasley Kelley
Love this that KENS did a farewell to Steve Browne. How classy is that!! The southern people are a breed all their own. Congratulating and wishing a weather caster from another station well. Good job, KENS 5! — Monica Tholen Villarreal
That is another reason why I continue to be a KENS5 viewer. They went out of their way to wish Steve Browne a happy retirement. I want to commend the station for doing that because they did not have to do it at all. — Christopher Farley
Thank you KENS 5 for recognizing your competitor’s icon. That is a class act!! — Susan D Gibson
And this is why I love KENS 5…..nothing but class. Happy Retirement Steve Brown! — Lorise Santellan
That’s very classy to pay tribute to another station. Good luck Steve Brown. — Kathleen O’Neal-Dickinson
“It was unexpected and made viewers feel something about us,” said Smith.
“Old school thinking is you don’t mention your competitor — but in this case, it was the right thing to do. We positioned ourselves as the good guys and by golly — it worked.
“Here’s … the FB post, which currently has 1.3K likes, 94 shares and 33K views. We even got a kind comment from one of the KSAT anchors.”