Tag Archives: ABC

WPLG Confronts Panhandlers: ‘Where’s The Money Go?’

You’ve seen them on street corners. Some have signs saying they’re homeless. Some claim to be military vets who’ve fallen on hard times.

Maybe you’ve given them money and wondered if they were really what they said they were, or just hustling people for money under false pretenses.

In Miami, some men were seen begging for money at an intersection, but when WPLG investigator Jeff Weinsier confronted them to ask where the money they were collecting went, they walked away, refusing to answer any questions. WPLG is Miami’s ABC affiliate owned by Berkshire Hathaway.

But Weinsier did eventually get some answers and what they told him is bizarre.

KXTV Asks ‘Who Is Winning’ In Afghanistan Documentary

Tonight at 11 on KXTV, Tegna’s ABC affiliate in Sacramento, Calif., a half-hour documentary will air instead of the usual late news.

Afghanistan, Who Is Winning? features KXTV reporter, Michael Anthony Adams embedded with a team from California’s Travis Air Force Base.

“He spent a couple weeks on the front lines,” said Drew Fowler, KXTV’s marketing director, “talking to military personnel, and getting an assessment of where the war is right now. I think it is produced and captured in a way that is unique to local news.”

Here’s the opening segment:

How Phoenix’s KNXV Is 2.5 Million Ahead On Facebook

How is KNXV able to dominate the Phoenix market on Facebook by more than 2 and a half million actions?

KNXV tells Social Scorecard this week that its success is due to a focus on positive, local stories, a complete station effort to listen to what its users want, inventive use of Facebook Live and a marketing team that is digitally savvy.

KNXV, the Scripps-owned ABC affiliate, is ahead by more than 2.6 million in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

Read On

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

Read On

Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

Every Employee Helping Puts KGTV First On Facebook

Social Scorecard this week examines how complete station buy-in from all employees fuels KGTV’s performance to lead the San Diego market on Facebook.

KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KGTV has almost 4 million actions on social, 27% of the total engagement generated by the DMA (No. 29), with more than 14.7 million social actions. KGTV also lead in actions per post with 266.

NBC O&O KNSD led on both Twitter and Instagram with more than 142,000 and 358,000 actions, respectively.

Read On

Grendel Levy New News Director At Nexstar’s WOWK

Grendel Levy

Grendel Levy is the new news director at WOWK, Nexstar’s CBS affiliate in Charleston-Huntington, W.Va. She starts later this month.

Levy joins WOWK from Boise, Idaho, where she worked for 7 years at ABC affiliate, KIVI, first as executive producer and then for the past 4 years as the station’s news director.

“I am sad to leave a team I truly respect and admire,” said Levy about KIVI, “but I am excited about this new challenge and the next chapter in my life! I look forward to many successes for my new team at WOWK.”

Levy shared this note she sent to her team at KIVI:

My News Family,

My heart aches as I type this. When you work with a group of people this closely, many of you for almost 7 years, it definitely feels like a family. We’ve won together, lost together and grown together. We’ve shared stressful moments and many happy times. We’ve come so far together and I’ll forever be proud of all of your accomplishments. I know that momentum will continue and I can’t wait to hear of future victories. We are so close! Just remember — unique content is what it’s all about. You are a very talented team of story tellers and you outshine all of the others in the market. Keep it up… and keep raising the bar!

Today it’s with great sadness that I must say I have decided to move on. I’ve accepted a job as news director of WOWK in Charleston, West Virginia.

NOTE: I worked with Levy briefly at KIVI when I was parachuted into Boise in 2011 for several months to help with the station’s marketing.

Philly TV ‘All In’ On Facebook For Super Bowl

Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.

Then I got the flu. The ‘flu’ needs a more sinister name, something that connotes the pit of misery that one gets from the plague.

In any event, it’s not easy for a local news crew to respond with their behind-the-scenes pictures and accounts. First, they’re busy, and second, they need permission.

No problem, I completely understand.

But I did make it out of bed to some of the Philly station’s Facebook pages to see what I could find.

From WPVI, the ABC O&O, Sarah Bloomquist took to a zip line in 6 degree weather for a super ride. What a trooper!

It’s about 1,200 miles from Philadelphia to Minneapolis, about 18 hours by car. In a news van, the trip can be an eternity. But that didn’t stop two cameramen from WPVI from beating the boredom with a fun video.

From NBC-owned WCAU, this reporter filed this Facebook video from inside a plane full of fans. The fans are so boisterous, you really can’t hear what the reporter is saying, but you get the gist.

Here’s that same reporter getting a send-off in the airport before departure.

From KYW, the CBS O&O, here are some behind-the-scenes of how the media deals with the cold.
NOTE: No audio for the first 20 seconds or so.

Also from KYW, an Eagles fan in Keyna teaches his students to sing the Eagles’ song.

From Fox-owned WTXF, this video shot in Philly, shows an Eagles’ fan who’s taken his devotion to a new level, his basement.

Also from WTXF, this somber story about a little boy from New York who had to visit Philadelphia often to get treatment at a local hospital. In the process, he became an Eagles’ fan because many of the players and coaches stopped by his room to give him encouragement. That little boy lost his battle with leukemia, but this story shows how the game of football can mean so much to a sick little boy, and how much his fight means to the team.

And this video is hysterical as a young lady, a die-hard Eagles fan, coming out of dental surgery thinks she missed the Super Bowl.

Hands On Buzzers, Quiz Show Comes To KASW

One of the benefits and strengths of being part of a large broadcast group like Nexstar is the ability to share and duplicate successful ideas from one market and station to another.

Three years ago, I wrote about a high school quiz show, Stateline Quiz Bowl by Bergstrom, on WTVO, the brainchild of Kelly Lattimer, WTVO-WQRF’s general manager.

WTVO is Mission Broadcasting’s ABC affiliate in Rockford, Ill., while WQRF is Nexstar’s Fox affiliate. The stations share studios.

A local TV high school quiz show combines the perfect venue for education awareness, community support, corporate PR, inventive local programming and station revenue.

 

And now the idea is being tested in Phoenix on the CW affiliate there, KASW. The half-hour show debuts on Feb. 1. It will feature students from local high schools in a test of their knowledge and give them a chance to win prizes.

Read On

Looking For TV Stations Headed To Super Bowl

If you work at a TV station in Philadelphia or New England, or anywhere else for that matter, and you’re being sent to cover the Eagles-Vikings Super Bowl, I’d like to share your experiences all this week on Market Share.

It doesn’t matter what you do — reporter, anchor, cameraman, producer — send me pictures of your coverage, the behind-the-scenes stuff, and email me what you see, who you see, where you stay and dine. I want to hear the stories, I’d like you to be our eyes and ears.

I’ll also share any of your on-air examples or Facebook posts as well.

Keep it loose and make it fun. And Go Eagles!

Feel free to contact me at [email protected] or at 817-578-6324.

Here are some Facebook videos I found from stations here in Philly.

WPVI, ABC

WCAU, NBC

KYW, CBS