Category Archives: NBC

How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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KARE Wins duPont Award For Investigative Reporting

KARE, Tegna’s Minneapolis NBC affiliate, won an Alfred I. duPont-Columbia University Award for investigative reporting. It was recognized for investigative reporting in three pieces.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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Danielle Ray Takes Over Marketing At WDAF

Danielle Ray

WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director.

Ray starts the first week in January. Ray will continue to be the CSD for KARK, Nexstar’s NBC affiliate in Little Rock, Ark., through the holidays.

“Danielle is an innovative creative ambassador,” said Tracy Brogden Miller, WDAF’s general manager, “bringing both big picture marketing and digital experience to Kansas City. We are delighted to have her as part of our Fox 4 family.”

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Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

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Looking For A Proven TV Marketing Director?

Rob Thomas

It’s that time of year when everyone wants to be with their family to celebrate the holidays.

And Rob Thomas wants that togetherness feeling to last all year long, through spring and summer, for birthdays and anniversaries, for years to come.

Thomas, former creative services director at WAVE, Raycom’s NBC affiliate in Louisville, Ky., is making a lifestyle change and you can benefit.

Thomas wants to be closer to family and has chosen Little Rock and Fayetteville in Arkansas, or Memphis, as locations.

I’ve known Thomas since my days as VP of Marketing at Nexstar when he was the creative services director at KARK.

I highly recommend him for his leadership, vision and character.

I’ve written about his successes through the years including the time his station’s household shares for the morning news went from an 18 to a 31 thanks to an 18-spot marketing campaign by Thomas and his staff.

On his second day on the job at WAVE in Louisville, there was a school shooting. And Thomas got a baptism by gunfire by working on the front lines in the newsroom.

So if you’re a TV station in Little Rock or Fayetteville or Memphis, and need a proven, experienced news marketer in any role, contact Thomas, before your competition does.

NBC/Telemundo Stations Earn 61 Texas Emmy Awards

Earlier this month, the Lone Star Chapter of the National Academy of Television Arts and Sciences awarded NBC/Telemundo stations in Texas a combined total of 61 Lone Star Emmy Awards.

“Our stations stand out for what they do and I am very proud they are getting the recognition they deserve,” said Valari Staab, president of NBC-owned stations.

“Quality journalism and effective community initiatives strengthens communities.”

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WDIV Streams Thanksgiving Parade To The World

U.S. News & World Report Travel recognizes Detroit’s America’s Thanksgiving Parade presented by Art Van as one of the best Thanksgiving parades in the country.

And people from around the world can watch the live stream on WDIV’s website, WDIV is Graham Media’s NBC affiliate in the Motor City.

“Nothing kicks off the holiday season better than starting with a hometown parade right in the heart of our city,” said Marla Drutz, WDIV’s general manager.

“And for those who can’t be there in person, metro Detroiters know they can count on us to bring it to them wherever they are and however they want to view it, on-air or online.”

The annual live broadcast begins on WDIV at 9 a.m. on Thanksgiving morning.

The national broadcast, from 10 to 11 a.m., reaches more than 190 major cities across the country.

Throughout the parade broadcast on WDIV and livestreamed on, viewers can win special prizes while watching at home.

NOTE: I like to imagine some Michigan soldiers in some far off corner of the world sitting down for Thanksgiving dinner and watching the parade on their laptops.

KSL Ahead In Salt Lake City’s Social Media

Salt Lake City, Utah

In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.

KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.

KSL was also the top performer on Instagram during the period with more than 202,000 actions.

KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.

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