This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.
Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.
For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.
Then came Facebook.
Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.
WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director.
Ray starts the first week in January. Ray will continue to be the CSD for KARK, Nexstar’s NBC affiliate in Little Rock, Ark., through the holidays.
“Danielle is an innovative creative ambassador,” said Tracy Brogden Miller, WDAF’s general manager, “bringing both big picture marketing and digital experience to Kansas City. We are delighted to have her as part of our Fox 4 family.”
In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.
KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.
KSL was also the top performer on Instagram during the period with more than 202,000 actions.
KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.