The topics for Market Share generally are about local TV news and its marketing.
I’ve interviewed TV station managers in news, marketing, digital content and sales.
All of the columns are rich in embedded videos, pictures and graphs.
In looking back through the 1,500 articles, you’ll see just about every subject covered that relates to local TV, from an early article about a duo that were promo pioneers who started local TV news promotion in the 1970s to the most recent one that showed some brand new local TV news promos from the past month.
Many of the articles profile individual markets and how they answered marketing challenges.
My favorite type of article is about success — success in increasing news ratings, a successful sales story, local TV commercials produced by stations that get clients’ customers, and many about great examples of outstanding news coverage.
I also follow many local TV stations on Facebook, and many times their postings have led to stories on Market Share.
Speaking of Facebook, in addition to the daily Market Share posts, I also write a weekly piece, Social Scorecard, that profiles the leading media out on Facebook from the past six months in any given market.
People often ask me how do I decide what to write about, and my answer is usually, I write about what I know. So story ideas come from you in an e-mail, or sometimes a press release that interests me and then I follow up, investigate, and interview.
But I need to hear from you, creative services directors and marketing directors, news directors and sales managers, general managers and digital directors, commercial producers and promotion writer/producers and news producers.
Going forward, what would you like to see covered in Market Share?
You tell me what’s next.
NOTE: To see every Market Share column from the most recent back through all the columns to the beginning, click on the Market Share icon at the top of the TVNewsCheck home page or click here.
A word of caution that over time, some of the video examples I used at the time may not always be still available within that column.
If you’d like a Word doc list of all the columns, (some 130 pages) by title and link, drop me an email ([email protected]) and I’ll send it to you.