Category Archives: NBC

After 1,500 Market Share Posts, What’s Next?

I contend that that there is something interesting going on at every  TV station every day — in either news, marketing, sales or social media, and I want to share those stories on Market Share.

Since this blog for TVNewsCheck went daily in March of 2014, I’ve written more than 1,500 posts.

The topics for Market Share generally are about local TV news and its marketing.

I’ve interviewed TV station managers in news, marketing, digital content and sales.

All of the columns are rich in embedded videos, pictures and graphs.

In looking back through the 1,500 articles, you’ll see just about every subject covered that relates to local TV, from an early article about a duo that were promo pioneers who started local TV news promotion in the 1970s to the most recent one that showed some brand new local TV news promos from the past month.

Many of the articles profile individual markets and how they answered marketing challenges.

My favorite type of article is about success — success in increasing news ratings, a successful sales story, local TV commercials produced by stations that get clients’ customers, and many about great examples of outstanding news coverage.

I also follow many local TV stations on Facebook, and many times their postings have led to stories on Market Share.

Speaking of Facebook, in addition to the daily Market Share posts, I also write a weekly piece, Social Scorecard, that profiles the leading media out on Facebook from the past six months in any given market.

People often ask me how do I decide what to write about, and my answer is usually, I write about what I know. So story ideas come from you in an e-mail, or sometimes a press release that interests me and then I follow up, investigate, and interview.

But I need to hear from you, creative services directors and marketing directors, news directors and sales managers, general managers and digital directors, commercial producers and promotion writer/producers and news producers.

Going forward, what would you like to see covered in Market Share?

You tell me what’s next.

NOTE: To see every Market Share column from the most recent back through all the columns to the beginning, click on the Market Share icon at the top of the TVNewsCheck home page or click here.

A word of caution that over time, some of the video examples I used at the time may not always be still available within that column.

If you’d like a Word doc list of all the columns, (some 130 pages) by title and link, drop me an email ([email protected]) and I’ll send it to you.

KCRA Helps Raise $900,000 For Wildfire Victims

Wildfires have swept through Northern California consuming over 200,000 acres, killing at least 41 people, destroying more than 5,000 homes and businesses and displacing around 90,000 people.

So Hearst’s KCRA and KQCA, Sacramento’s NBC and MyNetwork TV affiliates, respectively, partnered with the Gold Country Region Chapter of the American Red Cross to hold a disaster relief drive on Monday, Oct. 16.

More than $900,000 was raised to help victims.

Both stations did live cut-ins throughout the day and had coverage during newscasts asking for donations.

“After seeing the devastating pictures and hearing the tragic stories of loss, Northern Californians showed their generosity by helping us raise more than $900,000 to help those affected by the fires,” said Elliott Troshinsky, KCRA-KQCA’s general manager.

“As our viewers watch these tragic images, they want to know how they can help,” said Lori Waldon, KCRA’s news director. “Our telethon provided an important way for our viewers to help in a direct and meaningful way.”

“We were a little concerned coming into a second telethon in six weeks – after raising $750,000 for the hurricanes, would KCRA viewers be ready and willing to support this new and dire need? They responded with a resounding YES!,” said Gary Strong,  American Red Cross Gold Country Region CEO.

Brand New Local TV News Promos

When I was a beginning writer/producer at WDSU in New Orleans in 1988, I would try to look at as many promos from around the country as I could.

That was the only way I could improve, to see what other stations were doing.

A line of copy, a concept, an editing technique, distort the video, whatever it was, I would file it away for use later, to incorporate and customize into some project I might be working on.

It’s a lot easier to see the work from other stations today than it was then. All of the following promos were uploaded within the last month.

Read On

WDSU Airs African-American Art Special Tonight

WDSU, Hearst’s NBC affiliate in New Orleans, is airing a one-of-a-kind documentary
tonight that goes inside a landmark exhibition that recently debuted at the Ogden Museum of Southern Art in New Orleans.

A Space on the Canvas showcases the art collection of Pamela Joyner and her husband Fred Giuffrida, who are devoted to re-framing art history.

The exhibit displays art from African-American abstract artists from the 1940s to the present who Joyner and others believe have not received proper recognition due to race and societal prejudices of recent eras.

Joel Vilmenay

A Space on the Canvas explores this unique exhibit to tell the story of social struggle and change through the eyes and paint brushes of African American artists.

A Space on the Canvas is a journey of rediscovery,” said Joel Vilmenay, WDSU’s general manager.

“This special is about celebrating the full spectrum of art and to ensure that all the wonderful, talented artists who have contributed have their rightful place in art history.”

Jeff Kreiner Talks TV In Kreiner’s Korner Podcast

Jeff Kreiner

Jeff Kreiner, former VP and creative director at both CBS and NBC, and the author of two books, is now sitting down with television leaders and recording the conversations as podcasts called Kreiner’s Korner, that can be heard for free.

I’ve known Jeff for years from when he worked with Dan Rather, then the evening news anchor at CBS.

Jeff is one of the most likable people you’ll meet in the business, so when he asked yours truly to be featured in one of his podcasts, I was worried.

I knew Jeff would ask me great, insightful, penetrating questions about television news promotion and marketing. I just wasn’t sure my answers would measure up to his questions, but, hopefully, there’s a pearl or two of wisdom in my replies. And hearing yourself talk when it’s been recorded is just so strange.

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WVTM Finds New Marketing Guru In House


Birmingham, Alabama

Stability and continuity in management ranks are almost always the traits found in successful businesses. But it’s especially true for TV stations, where turnover tends to be endemic.

Nate Todd

Nate Todd is the new creative services director for WVTM, Hearst’s NBC affiliate in Birmingham, Ala., but he already knows his way around.

He had been the assistant CSD to Jason Holloway, who was recently named creative services director of KMBC, Hearst Television’s ABC affiliate in Kansas City.

Both start in their new positions on Monday.

“His experience, energy, and operational excellence make him the perfect fit for this job,” said Hank Price, WVTM’s general manager.

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WCAU-WWSI Holding Phone Bank On DACA

WCAU and WWSI, Philadelphia’s NBC O&O and Telemundo station respectively, and both owned by NBC, are holding a live phone bank this afternoon from 4 to 6 to answer questions viewers might have about the Deferred Action for Childhood Arrivals (DACA) program.

Experts from local organizations will provide free, confidential advice and counsel to callers.

Due to high viewer demand, this is the fourth community phone bank that WWSI hosts this year related to immigration issues. The previous phone bank in July 2017, which aired on Telemundo62 and focused on immigration, garnered more than 200 calls in only 90 minutes.

Participating organizations include CEIBA, Juntos, Nationality Services Center and the Mexican Consulate in Philadelphia.

Experts will appear on-camera while they answer questions but conversations with callers will be kept private and confidential.

WMAQ Special Highlights Neighborhood Progress

WMAQ, the NBC-owned affiliate in Chicago, will air Making A Difference, a half-hour special, Saturday night at 6.

The special will focus on The Good in our Neighborhoods, profiling community leaders and organizations that help to strengthen Chicago neighborhoods.

“Making a Difference: The Good in our Neighborhoods” (Saturday promo) from NBC Chicago Making a Difference on Vimeo.

WMAQ’s Making A Difference initiative includes its on-air locally produced specials that highlight inspirational local stories of people who are making the Chicago area an even better place to live.

Since its inception in 2013, the station has aired more than 1,000 Making A Difference stories on-air and across all platforms.

WLWT Helps Raise Money For Harvey Victims

WLWT, the Cincinnati NBC affiliate owned by Hearst, along with the Cincinnati Bengals, American Red Cross, Kroger, Hamilton County and the City of Cincinnati, to raise money for the victims of Hurricane Harvey joined together to raise more than $160,000 for victims of Hurricane Harvey.

On Sept. 14 prior to the Thursday Night Football game, WLWT’s on-air personalities along with the American Red Cross volunteers collected $33,000 at the gates prior to the Bengals vs. Texans game.

The Bengals matched the fan donation, resulting in a $59,100 donation.

Additionally, WLWT News 5 has conducted several phone-bank telethons along with donations received at area Kroger stores which have also generated $75,600.

In total, the Red Cross will receive $167,700 for the collective efforts brought forth to help those in need.

“The compassion shown by the people of our city, the Red Cross, WLWT, Kroger and the Cincinnati Bengals is a bright spot in the midst of tragedy,” said Mayor John Cranley.

“I am proud and inspired by the efforts to help hurricane victims in Houston and Florida. This shows that Cincinnati truly has a heart the size of Texas.”

“We could not be more proud of our team, the efforts of our partners at the Cincinnati Bengals, Kroger, Hamilton County, the City of Cincinnati and the Red Cross to respond so quickly and favorably,” said Branden Frantz, WLWT’s general manager.

“More importantly, the kindness of our community who generously donated to help those hurricane victims who have lost everything speaks volumes about the character of those in our city.”

WPTV Viewers Praise Station’s Irma Coverage

During this hurricane season, local TV news operations in the paths of Harvey, Irma, Jose and now Maria (are there any more?), showed how important they are to their communities in times of crisis.

Through their on-air TV broadcasts and social media outlets, most especially Facebook, the local stations provided live, continuous coverage of the storms before, during and after.

Like WPTV, the Scripps-owned NBC affiliate in West Palm Beach, Florida, for example.

Credit: Greg Lovett / The Palm Beach Post

While Irma may not have struck West Palm with the ferocity it hit other areas of the state, it still caused damage as hundreds of thousands of residents were without power.

“It’s safe to say we created and aired the most watched content in our viewing area,” wrote James Griffel, WPTV’s creative services director.

Read On