This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.
Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.
For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.
Then came Facebook.
Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.
WITI, Tribune’s Fox affiliate in Milwaukee, was named a 2018 Alfred I. duPont-Columbia Award winner for its investigative piece Men on the Margin.
Men on the Margin challenged public opinion about laws put in place to protect children from convicted child sex offenders, laws which may actually put children at even greater risk.
“Our mission is to bring the Milwaukee market news, stories and information that makes a difference every day,” said Chuck Steinmetz, WITI’s general manager, “and Men on the Margin is another outstanding example of that.”
The duPont-Columbia Awards uphold the highest standards in journalism by honoring winners annually, informing the public about those journalists’ contributions and supporting journalism education and innovation, thereby cultivating a collective spirit for the profession.
Every year about a dozen news stories and films are honored by the duPont-Columbia University Awards for the strength of their reporting, storytelling and impact in the public interest. The winning pieces are selected by the duPont jury from hundreds of entries vetted by a board of screeners. The awards are presented at Columbia University’s Low Library in a ceremony hosted by some of the country’s leading broadcast journalists.
On Tuesday nights during the summer, for the past 40 years, I get together with some old friends to play softball. No uniforms, no umpire, no teams, really; we pick different teams each night.
Just the game. And the friendships. OK, and a few beers.
So this story from Fox Dallas O&O KDFW has special meaning for me.
A grieving husband who lost his wife found solace playing softball. He was going to skip Christmas this year, until his softball team showed up to show him the meaning of the holiday season, and sportsmanship.
In the November sweeps period, WVUE, Raycom’s Fox affiliate in New Orleans, was first at 9 p.m. (6.4 HH rating Monday-Friday), and at 10 p.m. (7.9 HH rating Monday-Friday), in household ratings, having the most late news viewers of any television station in the DMA, according to a statement from the station.
Blaine Strawn, WVUE’s marketing director, explained in an email why he thinks the station’s performing well.
WVUE sticks to doing what they do best and it pays off once again. The success is centered around a two-tiered approach.
No tricks, no sleight of hand, no typical consultant driven ratings grabbing gimmicks. It may seem too simple to believe, but the results speak for themselves. Great content marketed effectively creates viewers.
First off, the news department produces compelling and meaningful special reports every week night of the book for both the 9 and 10 p.m. newscasts. At the heart of all of this content is true journalism.
Enterprise stories, reporters and producers doing the research and finding those special stories that impact our viewers everyday lives.
Standing at the top, FOX 8’s Chief Investigative reporter, Lee Zurik, who continues to find corruption any many areas of state and local governments.
In November, Zurik brought the findings of a seven-month investigation into the Louisiana State Police to light. The story outlines alleged abuse of State Police detail program that made one trooper the highest paid police official in the state, at all levels of government.
The investigation was so impactful, the State Police scrambled to change their policy after Zurik’s interview with the department’s superintendent and before the story aired.
The marketing department uses two avenues to bang the drum, our on-air signal and social media.
To get the attention of viewers who are not watching on a daily basis, we strategically place Facebook ads and paid social media videos to target those users in key demos.
NOTE: Let’s review. Consistency, compelling content, true journalism, policy-changing investigations, effective marketing and media management win news ratings.
SHOCKING: One Louisiana officer makes more than the vice president of the United States. But, how? Is it legal? Are other officers doing the same thing? >> Bit.ly/Fx8nov17You'll be shocked to see what Lee Zurik FOX 8 finds in his 7-month investigation. TONIGHT at 10pm.
SHOCKING: Lee Zurik FOX 8 INVESTIGATES:How are some police officers doubling their salary using a loophole at the expense of taxpayers? What our surveillance found is shocking >> Bit.ly/Fx8nov17TONIGHT at 10pm.
In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.
KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.
KSL was also the top performer on Instagram during the period with more than 202,000 actions.
KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.
A Louisiana State trooper made more money last year, $240,000, than any other law enforcer in Louisiana — more than any district attorney, police chief, the attorney general, or even his boss, the superintendent of state police.
As bad as that is, New Orleans Fox affiliate WVUE undercover cameras reveal the trooper wasn’t even working when he says he was.