Category Archives: Facebook

How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

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WGN Collects 37,000 Toys For Charity


The WGN Morning News Drive-Thru Toy Drive celebrated its 15th year, the first year benefiting SocialWorks Chicago, a youth empowerment charity.

WGN is Tribune’s Chicago independent.

This five-hour event featured Santa, holiday fun and an appearance by Chance the Rapper. Viewers and companies drove through to drop off a record 37,000 toys for needy kids.

All toys will be donated to Chance The Rapper’s nonprofit SocialWorks, a 501c3 charity, and will be dispersed to Chicagoland children and families in need.

SocialWorks aims to empower youth through the arts, education, and civic engagement while fostering leadership, accessibility, and positivity within the youth throughout Chicago.

As you can see below, Chance the Rapper is also pretty good at weather forecasting.

Chance the Rapper tries his hand as a WGN weatherman

HE'S HIRED! Chance The Rapper tries his hand as a WGN weatherman — and he's preeeeetty good.

Posted by WGN Morning News on Friday, December 8, 2017

KARE Wins duPont Award For Investigative Reporting

KARE, Tegna’s Minneapolis NBC affiliate, won an Alfred I. duPont-Columbia University Award for investigative reporting. It was recognized for investigative reporting in three pieces.

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Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

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WBZ’s 11 P.M. News Top-Rated In Boston

WBZ, the CBS O&O in Boston, was No. 1 at 11 p.m. in both Households and adults 25-54 in the November sweeps.

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Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

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WTAE Says Bundle Up All Day Pittsburgh

Starting this morning at 5, Hearst ABC affiliate WTAE Pittsburgh will be pleading with area residents to bundle up, even though temps are expected to hit 50 degrees.

It’s time for the 32nd annual WTAE Project Bundle-Up Telethon benefiting area children and senior citizens.

Volunteers will take viewer pledges from a phone bank throughout the day that will be broadcast during segments of newscasts and in breaks throughout regularly scheduled programming.

The day-long telethon will continue with an hour-long special from 7 to 8 p.m., preempting regular programming, and wrap up during WTAE’s 11 p.m. newscast.

“It’s more than a coat; your generosity brings smiles and the comfort of knowing someone cares,” said Charles W. Wolfertz III, WTAE’s general manager.

“Our longstanding partnership with WTAE Channel 4 has raised over $14 million and helped more than 275,000 kids and senior citizens stay warm,” said Major Deborah Sedlar, Salvation Army divisional commander, Western Pennsylvania Division.

“WTAE-TV project Bundle-Up serves as reminder of the good that happens in our community, when we come together for a good cause.”

WVUE Wins Late News Ratings In November

In the November sweeps period, WVUE, Raycom’s Fox affiliate in New Orleans, was first at 9 p.m. (6.4 HH rating Monday-Friday), and at 10 p.m. (7.9 HH rating Monday-Friday), in household ratings, having the most late news viewers of any television station in the DMA, according to a statement from the station.

Blaine Strawn

Blaine Strawn, WVUE’s marketing director, explained in an email why he thinks the station’s performing well.

WVUE sticks to doing what they do best and it pays off once again. The success is centered around a two-tiered approach.

No tricks, no sleight of hand, no typical consultant driven ratings grabbing gimmicks. It may seem too simple to believe, but the results speak for themselves. Great content marketed effectively creates viewers.

First off, the news department produces compelling and meaningful special reports every week night of the book for both the 9 and 10 p.m. newscasts. At the heart of all of this content is true journalism.

Enterprise stories, reporters and producers doing the research and finding those special stories that impact our viewers everyday lives.

Standing at the top, FOX 8’s Chief Investigative reporter, Lee Zurik, who continues to find corruption any many areas of state and local governments.

In November, Zurik brought the findings of a seven-month investigation into the Louisiana State Police to light. The story outlines alleged abuse of State Police detail program that made one trooper the highest paid police official in the state, at all levels of government.

FOX 8 WVUE New Orleans News, Weather, Sports, Social

The investigation was so impactful, the State Police scrambled to change their policy after Zurik’s interview with the department’s superintendent and before the story aired.

The marketing department uses two avenues to bang the drum, our on-air signal and social media.

To get the attention of viewers who are not watching on a daily basis, we strategically place Facebook ads and paid social media videos to target those users in key demos.

NOTE: Let’s review. Consistency, compelling content, true journalism, policy-changing investigations, effective marketing and media management win news ratings.

SHOCKING: One Louisiana officer makes more than the vice president of the United States. But, how? Is it legal? Are other officers doing the same thing? >> Bit.ly/Fx8nov17You'll be shocked to see what Lee Zurik FOX 8 finds in his 7-month investigation. TONIGHT at 10pm.

Posted by WVUE FOX 8 News on Wednesday, November 8, 2017

SHOCKING: Lee Zurik FOX 8 INVESTIGATES:How are some police officers doubling their salary using a loophole at the expense of taxpayers? What our surveillance found is shocking >> Bit.ly/Fx8nov17TONIGHT at 10pm.

Posted by WVUE FOX 8 News on Thursday, November 9, 2017

Looking For A Proven TV Marketing Director?

Rob Thomas

It’s that time of year when everyone wants to be with their family to celebrate the holidays.

And Rob Thomas wants that togetherness feeling to last all year long, through spring and summer, for birthdays and anniversaries, for years to come.

Thomas, former creative services director at WAVE, Raycom’s NBC affiliate in Louisville, Ky., is making a lifestyle change and you can benefit.

Thomas wants to be closer to family and has chosen Little Rock and Fayetteville in Arkansas, or Memphis, as locations.

I’ve known Thomas since my days as VP of Marketing at Nexstar when he was the creative services director at KARK.

I highly recommend him for his leadership, vision and character.

I’ve written about his successes through the years including the time his station’s household shares for the morning news went from an 18 to a 31 thanks to an 18-spot marketing campaign by Thomas and his staff.

On his second day on the job at WAVE in Louisville, there was a school shooting. And Thomas got a baptism by gunfire by working on the front lines in the newsroom.

So if you’re a TV station in Little Rock or Fayetteville or Memphis, and need a proven, experienced news marketer in any role, contact Thomas, before your competition does.

WPTV’s News Talent Challenges Community For Food

WPTV’s 33rd annual Bill Brooks’ Food for Families Food Drive ended just before Thanksgiving. WPTV is the Scripps-owned NBC affiliate in West Palm Beach, Fla.

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