Because every night at 11, when he accurately forecasts what the high temperature will be for the next day, and it’s within 3 degrees of his estimate, KSNV donates $100 to a local charity.
If Janison’s guarantee is good for the 20 weekdays in the month, that means $2,000 for one lucky charity.
“We want people rooting for Kevin,” says Mark Neerman, KSNV’s news director, “because it’s a measure of accountability.”
And the Vegas odds are good for Janison.
“His track record is very good,” Neerman says, somewhere in the high 90% range.
“Kevin’s a veteran Vegas meteorologist, he gets the desert. So he’s pretty accurate.”
Neerman stresses that one of the reasons why the 3 Degree Guarantee has been as successful as it has been is “because temperature is a badge of honor in Las Vegas.”
“People care about the weather in Las Vegas as much as they any place in the country.”
And while KSNV’s 3 Degree Guarantee has been a boon for local charities, generating almost $34,000 since the station’s started it in July of 2016, it’s also helped solidify the station’s leadership as the weather authority, says Neerman.
“This has been a key part to our strategy, to differentiate our weather product here. And we are the one that people turn to when it matters.”
NOTE: The idea of local TV stations offering the 3 Degree Guarantee is not new.
Google it and you’ll find many stations currently employing the practice. And according to an 2015 article in the Washington Post, “the 3-degree guarantee might be considered a worthy endeavor” when stations donate money to charities when the forecast is within the 3 degree range.