KSWB, San Diego’s Fox affiliate owned by Tribune, has made Alejandro Guajardo the new creative services director.
He had been acting as interim CSD since February and was the station’s commercial production manager prior to that.
“Alejandro brings over 10 years of experience as a creative innovator in the San Diego market,” said Scott Heath, KSWB’s general manager.
“His vision and leadership, combined with his extensive skills in writing and production, will be an asset to FOX 5 as we continue to expand our broadcast and digital footprint.”
Guajardo holds a BA in film production from San Francisco State University.