Last week, ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook.
“Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.”
According to the station, KABC is the No. 1 rated television station with the most watched local news in Los Angeles.
“In content marketing, content is first and foremost,” said McMahon. ”We all felt it was important to create engaging content on a daily basis on Facebook.”
“It is wonderful to be able to interact with real people in real time,” said KABC News Director Cheryl Fair. “We appreciate the stories, videos and pictures they give us and we pay attention to their comments and criticisms.”
McMahon says Facebook has changed how they market and how they hire. “We need flexible and versatile producers so we can maximize the reach of our marketing messages.”
“With Facebook,” said McMahon, “we reach more of our viewers wherever they are. And we encourage people to go to our web site or our newscasts for more.”
McMahon said having more than a million followers makes KABC better. “They share their pictures and videos with us, they’re like part of our extended news team.”
And Fair added: “We appreciate the stories, videos and pictures they give us and we pay attention to their comments and criticisms.”
KABC’s Facebook page was launched in 2008 and the station’s first post was an announcement about an event for the annual earthquake preparedness initiative, The Great Southern California Shakeout.