Denver’s KMGH Markets Morning News as Not Typical

denverNo one wants their morning news to be thought of as typical. Typical implies predictable, formulaic, rigid. In other words, boring.

Here are some morning news image spots from KMGH, the ABC affiliate in Denver, that claim its newscasts are not typical, that “it’s not scripted, written hours ahead of time”.

“The run-down is just a template,” said Tanya Gonzales Spickard, KMGH’s executive producer of on-air brand and new media, “news doesn’t have a set time where news, weather or traffic hits.”

Gonzales says there’s a news producer in the studio looking over everything that’s happening on the web and social media to see what just popped, and that determines the ‘news as it happens’.

“Mitch Jelniker rarely uses a prompter,” said Gonzalez.

Gonzales says there are two meteorologists on KMGH’s morning news, one in the studio and one out in the neighborhoods providing live reports on weather conditions from different locations.

The ‘dash-cam network’ refers to a series of cell phones mounted on several station employees’ cars that can show the traffic as is according to its GPS position. The station can plot where the car is and then punch up the traffic conditions via the cell phone cameras.

Gonzales says the concept of news as it happens was launched in Nov 2012 and that the morning news on KMGH was No. 1 in Adults 25-54 in both the November 2012 and February, 2013 ratings periods.

 

One thought on “Denver’s KMGH Markets Morning News as Not Typical

  1. Mike Jackson

    Hey Paul, great stuff. KMGH has been doing some good work. However, I’ve always been puzzled by their claim of “the only station with real time news.” I don’t know what that means???

    Reply

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