In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.
KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.
KSL was also the top performer on Instagram during the period with more than 202,000 actions.