WGHP Raises Over $70K For Tornado Victims

An EF-2 tornado destroyed homes in Greensboro, N.C., last week with wind speeds of 135 mph.

One person died when a tree landed on top of a vehicle. Much of the damage, including downed trees and toppled homes, occurred on the eastern side of the Guilford County city, roughly 80 miles west of Raleigh.

Jim Himes

WGHP, Tribune’s Fox affiliate in close-by High Point, partnered with the Salvation Armies of Greensboro, Winston-Salem, High Point and Burlington for an in-studio telethon last week that netted more than $70,000 to aid the recovery effort.

Read On



WGN Brands Tuesday’s Cubs/White Sox Games

WGN, Tribune’s Chicago independent, is introducing Tuesday Night Baseball, as a way to brand the 22 Cubs and White Sox games the station airs this season.

Tom Vodick

Here’s Tom Vodick, WGN’s co-creative director explaining the concept.

“It all started with our programming manager looking at the possibility of scheduling several Tuesday night games during the season, which led to a final broadcast schedule worked out with the Cubs and White Sox of almost 22 straight weeks of Tuesday night baseball on WGN.

Ryan Johnson

“This being a unique hook for one of our baseball seasons, we in Creative Services then set out to sell it, and try to give it a little different vibe than our other baseball game promotion.

Read On

KING’s New Newscast Leaves Positive Feeling

KING, Tegna’s Seattle NBC affiliate, launched a new newscast last week titled, Take 5.

The newscast airs in the afternoons at 4, with a casual conversation about news events, and storytelling centered around people, places and ideas that leave a positive feeling.

Read On

Brand Connections

WJZY Remodels House Of Vet With 3 Purple Hearts

WJZY providing live coverage of the Purple Heart Homes rehab project.

WJZY, Charlotte’s Fox O&O, joined forces with Purple Heart Homes (PHH) to make some much-needed improvements to a house where a three-time Purple Heart recipient lived.

Vietnam veteran Jackie Drakeford said he felt unappreciated when he returned from combat.

“It’s so overwhelming really. To see this many people come out just to help me,” said Drakeford.

The remodeling was done by local college students, WXZY employees and viewers, PHH team members, construction experts and members of the Tega Cay, S.C., community.

WJZY’s team put some power behind the Purple Heart Homes rehab project for a deserving veteran, helping to build a deck and front steps.

Over the next few months, WJZY and PHH will collaborate again to build an entire home from the ground up for a veteran and single mom in Denver, N.C.

Click here for more information about PHH.

WPIX’s Creative Team Wins 4 NY Emmy Awards

How does one get better at their craft?

Often, it’s looking at what others in the field are doing, especially work deemed award-winning, to find inspiration.

Here are some promos from WPIX, Tribune’s CW affiliate in New York City that won Emmy Awards from The New York Chapter of the National Academy of Television Arts and Sciences.

Thanks to WPIX’s David Hyman, VP of Marketing/Creative Services, Vas Moutzouros, creative services director, and Dave McDonald, on-air promotions manager who provided the descriptions of the production and inspiration for the spots.

PROMOTION: PROGRAM PROMO-IMAGE
Crime Watch Daily, Not On Our Watch
Crime Watch Daily launched its second season with Chris Hansen. Writer/Producer Heath Benfield gave the series a New York-centric feel with some “filmn noir” styling.

PROMOTION: NEWS PROMO-IMAGE
Mr G. Runs
Mr. G. has two passions: the weather and running. He’s run 33 NYC Marathons. Being a runner myself, one night while on a run Central Park, the Mozart track came up on my playlist and the idea popped into my head!

PROGRAM PROMO-SINGLE SPOT/CAMPAIGN
Two Teams, One Station
A varied approach to promoting WPIX’s baseball season-all using great music tracks. Writer/Producer Mike Lee teamed up with up hip-hop artist Chris G. aka Rugged N Raw to create a rap sell for the Subway Series. In a more direct sell, I found an incredible Jingle Punks track to create an exciting clip based spot. Jared Weitzman created a stylistic atmospheric piece with Eric Adiele targeting millennials.

NOSTALGIA PROGRAM
No One Is Safe From Son Of Sam
A venture into original content for PIX11.com. Writer/Producer Heath Benfield and EP Roland Pujol bring back the nail-biting days when “Son of Sam” David Berkowitz struck fear in the hearts of New Yorkers.

Picture Yourself In DC As A Promo Producer

Abe Lincoln has a place there. So does George Washington. After all, they named the city after him.

Washington, D.C. The District of Columbia, The Nation’s Capital.

NBC’s O&O WRC is looking for a promo producer to work in the nation’s 6th largest TV market.

Working alongside WRC’s creative services director, you’ll play a vital role in developing the NBC4 Washington brand and driving tune-in to daily newscasts by conceptualizing and creating on-air, digital and social media promotion.

You’ll need three years of on-air promotion experience as a writer/producer/editor for a cable, network or TV station and a strong working knowledge of Premiere Pro, After Effects and Photoshop.

But the reward will be a high-profile position at a network O&O. Live in one of America’s great cities. Hobnob with politicians, lawmakers, and visit some of the many museums and monuments the city has to offer.

Washington has some great neighborhoods to live in, like Capitol Hill, Georgetown, Columbia Heights and Navy Yard.

There’s plenty to do. DC has tons of cultural activities, entertainment, shopping, festivals, outdoor recreation and great restaurants.

Like sports? The Redskins play here, as do the Nats, the Wizards, the Caps and DC United.

You’re near everything. The beach, the mountains and several cities including, Baltimore, Annapolis, Wilmington, Philadelphia and New York.

If you like diversity, DC is home to a wide variety of people from different ethnic backgrounds, nationalities, religions and economic levels.

The average home costs about $550,000 and a one-bedroom apartment will set you back about $2,000.

Click here to go to the job posting on TVNewsCheck’s Media Job Center for more information and how to apply.

WNBC Wins 15 Emmy Awards In New York

WNBC, the NBC-owned affiliate in New York City, received 15 Emmy Awards from The New York Chapter of the National Academy of Television Arts and Sciences at their gala this past Saturday.

WNBC’s I-Team won 4 Emmy Awards including top Investigative Report.

Investigative Report
The Rape Table: Extreme Hazing at Newark Airport, Sarah Wallace

Amy Morris

“They follow the story wherever it leads, ask the questions our viewers want answered and generate change in our local communities. Their commitment to journalistic excellence has transformed the I-Team into one of the most effective media watchdogs in the Tri-State area, making these important honors even more well-deserved,” said Amy Morris, WNBC’s news director.

Read On

Brand Connections

Create A PSA, Win A Canon 5D Camera Kit

The National Crime Prevention Council and Canon are sponsoring a Stop Fakes public service announcement video contest.

But there’s only one week to left to enter.

The winning submission will receive a Canon EOS 5D Mark IV DSLR camera kit valued at $4,599.

And the Grand Prize-winning video could also be distributed nationwide as part of the Canon/NCPC anticounterfeit consumer awareness campaign.

Contest entrants are encouraged to create an original video demonstrating their creative interpretation of one or more of our top 10 anticounterfeit tips located here:

Videos must be entered by April 23 for a chance to win.

Click here for contest rules.

NOTE: This series of DSLR cameras from Canon takes beautiful, film-like video and is being used by many creative services departments around the country to give their promos high-production value.

WCVB Wins 8 National Headline Awards

WCVB, Boston’s ABC affiliate owned by Hearst, won eight National Headliner Awards for outstanding journalism.

Founded in 1934 by the Press Club of Atlantic City, the National Headliner Awards program is one of the oldest and largest annual contests recognizing journalistic merit in the communications industry.

Read On

Sacramento’s KCRA Leads On Facebook By 2 Million

In this week’s Social Scorecard, KCRA says its “all-in” culture when it comes to Facebook is just one reason the station leads all media outlets in Sacramento, Calif., on Facebook by more than 2 million actions.

KCRA, Hearst’s NBC affiliate in California’s capital, is the leader in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KCRA has more than 4.1 million actions on social, 36% of the total engagement generated by the DMA (No. 20), with more than 11.4 million social actions.

KCRA lead in actions per post with 193 and also led on Twitter with more than 84,000 actions.

Entercom’s KUDL-FM, which airs a contemporary hits format, led on Instagram with more than 93,000 actions.

Devon Armijo

Devon Armijo, KCRA’s digital media manager, says KCRA’s success on Facebook is due in part to the station’s dominant position in the market as the legacy news operation.

“So we benefit tremendously from the shared experience and kind of institutional knowledge of the market overall.”

Armijo says another reason for the station’s success on Facebook is the culture inside the station.

“We don’t silo people into rules based on platforms. So what helps us out a lot is creative eyes and just helping hands from every part of the newsroom. A photographer will pitch in on digital, a producer will pitch in on digital, an anchor will offer up an idea creating a tremendous amount of story idea generation.”

Armijo offered these examples of how KCRA’s reporters and photographers capture a moment and put it together for Facebook.

Armijo says he thinks the best strategy for Facebook gives users lots of different options and choices when it comes to content.

“It’s really about emotional relevancy and capturing what moves our audience. Sometimes it’s a feel good story, sometimes it’s a hard hitting investigation, sometimes it’s a tragic story.”

Armijo stresses that paying close attention to their users’ comments and private messages is what the station emphasizes as its most valued analytic.

A case in point was a private message the station received about a light display.

“We found and sought out his story via Facebook, actually interviewed him via Facebook, gathered some of his video and created this really powerful social video. I would have to go back and look at the analytics, somewhere near a quarter million views.”

Facebook Live, says Armijo, is another way KCRA generates high engagement, especially when it comes to getting information out quickly.

“People think Facebook Live is special when we respect that it’s a two-way medium, not a passive viewing experience. Mark Finan, our meteorologist, is the best in the building helping people not only understand the weather and storms that’s coming up, but really using that personal effort to reach out and touch somebody.”

In addition to Facebook Lives during weather events, KCRA also uses its helicopter pilot to marry information with compelling pictures.

“From the latest on the Oroville Spillway construction, to breaking news, to traffic. Dave is really great at talking and engaging with the audience. Those perform really well for us.”

But more than any single post, the secret sauce to KCRA’s success is its pervasive culture that digital is important.

“It allows us not only to produce emotionally relevant content for the Facebook platform, but it also allows us to be creative and innovative and have fun with it and I think that’s a big part of our success.”