KGW, Tegna’s NBC affiliate in Portland, Ore., was named the Station of the Year for 2016 by the Oregon Association of Broadcasters. The station has won that title 13 times in the last 14 years.
The award recognizes outstanding journalism and public service throughout the year.
“We’re committed to providing news and information that provides a deeper understanding of the Greater Portland area in which we live,” said DJ Wilson, KGW’s general manager.
“We appreciate that the entire community joins with us throughout the year to make a meaningful difference in people’s lives through our public service efforts.”
In addition to Station of the Year, KGW earned 10 other Awards of Excellence in every area of its work including television reporting, digital media, public service, promotion and commercial announcements.
Note: I want to point out one story in particular that deserves your attention. When the owner of a taco truck experienced some medical issues, the whole town decided to show their support, one dollar at a time.
Scripps-owned WXYZ and WMYD, Detroit’s ABC and MyNetworkTV affiliates respectively, will hold a town hall meeting tonight from 7 to 8 in Macomb County, the fastest growing county in Southeast Michigan.
The event is free and open to the public with limited seating available.
WXYZ and WMYD will feature part of the town hall meeting both on air and on Facebook Live.
“We’re going into the communities we serve to simply listen and learn from our neighbors,” said Mike Murri, WXYZ-WMYD general manager.
“We want to hear their vision for the future and how our platforms at WXYZ and WMYD can help us get there together.”
The 2017 PromaxBDA Station Summit in Las Vegas is coming up the week of June 19. This is the annual conference held for local TV marketing executives to attend educational sessions about their craft, learn winning strategies, share proven tactics for increasing ratings and revenue, and a host of other informative classes designed just for them.
Local TV creative services directors leave the summit with actionable knowledge that can be implemented immediately at their station upon their return.
The summit is really both the chance to attend educational sessions specific to the challenges local TV marketing executives face and the opportunity to meet with the stations’ network and syndication brass to maximize the potential revenue and ratings of their programs.
Past PromaxBDA Station Summits have drawn more than 1,200 attendees.
Broadcast company CEOs, their VPs of marketing and station general managers who invest the modest $1,500 to $2,000 (hotel, airfare, summit registration, etc.) for their marketing execs and staff to attend recognize the important role their staff plays in the overall success of the stations’ operation.
Broadcast company CEOs, their VPs of marketing and station GMs send their station creative services directors and/or other members of their promotion department to the summit because the sessions provide practical, proven techniques that will improve the stations marketing craft and its tactics.
Given the difficulty of hiring experienced and qualified local TV marketing staff overall, broadcast company CEOs, their VPs of marketing and station GMs understand what the investment of sending their marketing representatives to the summit means to the recruitment of marketing staff for the company. In an increasingly smaller talent pool, local TV marketing candidates are more likely drawn to broadcast companies and stations that see value in increasing the knowledge of its marketing staff.
Broadcast company CEOs, their VPs of marketing and station GMs often use the summit to conduct their own company-wide marketing meetings. CSDs within the company exchange successful ideas within the company, and examine resources that can be shared for the common good of the company. That alone is probably worth attending the summit.
Although broadcast company CEOs, their VPs of marketing, and station GMs know that this year’s PromaxBDA Station Summit is still in the planning stages, and thus the particulars not ready to be announced, all they have to do to see the value of attending this year’s summit is to look back on some of the topics from the past couple years.
For example, there was the session where PromaxBDA and Frank N. Magid teamed up to research what motivates viewers to watch local news. Imagine how knowing what motivates viewers to watch your station’s local news, and use your digital products and apps over your competitors can increase the effectiveness of your stations’ marketing.
Or the session titled Low Cost/No Cost Strategies for Breaking Through led by the industry’s most innovative marketers about how they overcame the challenges of time and budget to produce truly groundbreaking and effective creative. Broadcast company CEOs, their VPs of marketing, and station GMs like effective marketing that is low cost or better yet, no cost.
And then there was the workshop on media buying where experienced pros taught the secrets of making the most of media dollars for both traditional and new digital media buying.
Or the session, Something for Nothing. Who doesn’t like getting something for nothing? Six of the industry’s more innovative marketers demonstrated how they overcame challenges, sharing ideas every attendee could take home and practice.
The PromaxBDA Station Summits have conducted workshops on how to craft effective writing, management and leadership training, how to use social media to build your brand and many other topics that are relevant to local TV marketing.
And that’s the main point that broadcast company CEOs, their VPs of marketing, and station GMs get about the PromaxBDA Station Summit.
Attendees walk away with nuts-and-bolts ideas and usable strategies for creating low-cost, high-impact on-air promotion, off-air marketing and audience engagements that they’ll be able to implement immediately.
“It’s been a very positive experience,” said first time attendee Sarah Bono in 2014, “I’ve got a lot of ammo to come back with.”
So I commend those broadcast companies, their VPs of marketing and those station GMs with the vision to make sure their marketing staff is equipped with the latest tools, knowledge, insight, and strategies to be more effective in a highly-competitive and ever-changing broadcast world.
Be sure to let those responsible for sending you to this year’s PromaxBDA Station Summit know how much you appreciate their investment.
WDIV, Graham Media’s NBC affiliate in Detroit, is being recognized by the National Association of Broadcasters Education Foundation with the one of the organization’s Service to America Awards.
The award honors WDIV’s ongoing commitment to outstanding community service.
In announcing this year’s awards, NABEF said: “Through news coverage, philanthropy, and community service, WDIV puts the needs of viewers first.”
“This award reflects the hard work and contribution of every single member of our WDIV/ClickOn Detroit team,” said Marla Drutz, WDIV’s general manager.
According to a statement from the station, The NAB Service to America Award recognizes the efforts of the entire station as a leader in serving the public with significant contributions from every department.
Hallmarks of this station-wide commitment:
Year-long coverage of the Flint Water Crisis which included an unwavering news focus, a primetime special and travel to Washington to cover developments on Capitol Hill.
Help Me Hank: The School Project is a commitment to identify and improve a school that was in crucial need of building renovations.
Arab in Americawith Sandra Ali is a series of news reports showcasing the personal stories of Arab Americans in Metro Detroit.
True Blue is a series of stories dedicated to showing life as a police officer and putting a face to the badge.
Support of The Heat and Warmth Fund, Komen’s Race for the Cure, Red Cross, JDRF, Bookstock and other community organizations.
Strong locally produced long and short-form programming that showcases the heart of the station’s community.
There’s a rare opening in the South’s most populous city, Houston, the Space City, H-town, the Bayou City.
Just 50 miles from the Gulf of Mexico and a few hours from Austin. Plus, New Orleans is only five hours away for a long-weekend.
KPRC, Houston’s NBC affiliate owned by Graham Media, is look for a creative services director.
This is market No. 8 folks. The station needs an experienced manager, an inspired thinker, a proven leader to work in the station’s new digital broadcast facility.
You’ll join Graham Media Group, a boutique broadcast company of seven TV stations, so expect lots of support and encouragement from Graham’s CEO, Emily Barr. She has a background in local TV creative services.
Houston is a city known for its diversity.
A port city, Houston leads the country in cargo handled. Houston is home to more Fortune 500 headquarters than any place in the country.
Houston has a broad industrial base including international trade, entertainment, culture, media, fashion, science, sports, technology, education, medicine and research.
U.S. News and World Report ranks Houston as the 20th Best Place To Live in the U.S., ahead of San Diego and Sarasota, Fla.
Average rent is $1,000 for a one-bedroom apartment to $1,800 for a three-bedroom.
Click here to go TVNewsCheck’s job center listing for more information and how to apply.
Click here to go Graham Media Group’s site to see a cool video about the company.