KSL Ahead In Salt Lake City’s Social Media

Salt Lake City, Utah

In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.

KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.

KSL was also the top performer on Instagram during the period with more than 202,000 actions.

KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.

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WWL Exposes Failures During New Orleans Flood

When heavy rains fall on New Orleans, a city that’s below sea level, it floods. Unless the flood waters can be pumped out.

“If you can’t keep the water out of the city, then you don’t have a city,” is how one business owner put it in WWL-TV’s investigation into New Orleans’ sewage and water board, the agency that handles the city’s pumping and drainage systems. WWL is the city’s Tegna-owned CBS affiliate.

Not many places you’ll live is the sewage and water board so much in the news, as it is in New Orleans.

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Tonight At 7, WXYZ Lights Up Detroit’s Holiday Season

The holiday season kicks off tonight at 7 in Detroit when the city’s Christmas tree lights up for the first time.

Scripps-owned ABC affiliate WXYZ will broadcast complete coverage of the event during a live special, Light Up the Season.

Light Up the Season will be streamed live on wxyz.com and on the WXYZ Facebook page.

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Brand Connections

WLWT’s Murder Story Promo Is Editor’s Dream

Listen and watch closely to this promo from WLWT, the NBC affiliate in Cincinnati owned by Hearst.

The promo is for a news story about a cold case murder of a policeman. This version of the promo aired on WLWT.

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WRAL Named ‘Outstanding News Operation’ By AP

WRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., got the top honor, AP Outstanding News Operation, at the Radio Television Digital News Association of the Carolinas (RTDNAC) and Associated Press (AP) awards ceremony on Saturday.

“We have a tremendously dedicated staff striving daily to lead on breaking news,” said Rick Gall, WRAL’s new director, “consistently generate enterprise stories, and produce special coverage that’s memorable. It’s terrific to see their collective and individual work held in high regard.”

WRAL took home a total of 15 awards from the RTDNAC/AP ceremony, which honors the best in broadcast journalism in North Carolina and South Carolina.

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Viewers Drive-Thru WGN’s Studio

The WGN Morning News crew is expecting a traffic jam today at its studio location on Bradley Ave. in Chicago. At least their hoping for one because it’s all for a good cause.

This morning from 5 until 10, WGN Morning News is inviting viewers to stop by to donate canned goods and other packaged foods.

It’s the fourth annual WGN Morning News Drive-Thru Food Drive with all donated food going to the Greater Chicago Food Depository.

WGN is an independent station in Chicago owned by Tribune.

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community.

The Food Depository, founded in 1979, makes a daily impact across Cook County with a network of 700 pantries, soup kitchens, shelters, mobile programs, children’s programs, older adult programs and innovative responses that address the root causes of hunger.

Last year, the Food Depository distributed more than 71 million pounds of shelf-stable food, fresh produce, dairy products and meat, the equivalent of 164,000 meals every day.

WPIX Gives $10,000 To ‘Fuel A School’

WPIX, Tribune’s CW affiliate in New York City, gave $10,000 to a school for supplies and technology, items the school cannot afford and feel would make a difference in the lives of its students.

Thorne Middle School in Port Monmouth, N.J., was named the winner in the WPIX annual Fuel My School initiative.

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Brand Connections

WTVF Millions Ahead In Nashville’s Social Media

In this week’s Social Scorecard, how WTVF is more than 2 million actions ahead on Facebook in Nashville.

WTVF, the Scripps-owned CBS affiliate in Nashville owned by Scripps, has twice as many social media actions as its next nearest competitor in the market over the last six months according to data from audience insight firm Shareablee.

WTVF has more than 5.2 million actions on social, 36% of the total engagement generated by the DMA (No. 27), with more than 14.4.million social actions. WTVF also led the market in actions per post with 436.

WRVW-FM, a top 40 station owned by iHeartMedia, led the market on both Instagram and Twitter, with almost 225, 000 and 128,000 respectively.

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PBS Tonight, Two War Vets 2,700-Mile Walk

Twenty-two veterans commit suicide every day in America on average. Most vets have to find their own way to deal with wartime experiences.

Almost Sunrise, a POV documentary airing on PBS tonight, follows two Iraqi veterans, haunted by their wartime experiences, who look to excise their combat demons by walking 2,700 miles across the country, from Milwaukee to Santa Barbara.

“You really don’t know anything about war,” says Tom Voss, who served in Iraq from 2004-2005 at age 19.

“I had a hard time getting out of bed in the morning,” says Anthony Anderson, who like Voss, did two tours in Iraq.

“I was breaking down.”

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Cop Making $240,000? WVUE Investigates

A Louisiana State trooper made more money last year, $240,000, than any other law enforcer in Louisiana — more than any district attorney, police chief, the attorney general, or even his boss, the superintendent of state police.

As bad as that is, New Orleans Fox affiliate WVUE undercover cameras reveal the trooper wasn’t even working when he says he was.

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