WSVN First On Facebook With ‘Less Is More Thinking’

Social Scorecard this week covers the Miami market, where WSVN is leading in total social media actions by more than 1.5 million.

WSVN, Sunbeam Television’s Fox affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WSVN has more than 7.2 million actions on social, 28% of the total engagement generated by the DMA (No. 16), with more than 25.6 million social actions.

WSVN also led on Twitter with more than 440,000 actions and led on in actions per post with 663

Top 40 WHYI-FM (Y100), owned by iHeartRadio, led the market on Instagram with more than 465,000 actions.

Steven Cejas

Steven Cejas, WSVN.com’s executive producer, says the station saw a significant decline in Facebook referrals late last year and that change in algorithms have altered how the station posts to Facebook.

“It’s all about interaction now. It’s not just throwing whatever up there. We tailor every post that we do to Facebook so that we feel like we are going to get interactions. On a regular day we try to keep it between somewhere around 20 to 25. So it’s kind of a ‘less-is-more’ mentality and we have seen that that really has helped out our numbers.”

Cejas says WSVN’s Facebook users are interested in the safety of children, and that was true even before the school shootings in his area last week.

“People care about crime in the community so if something is going on in a very specific area of our community, we like to focus on that.”

WSVN’s first response to the high school shooting in Parkland, Fla., about 50 miles north of Miami, last week, was to get its chopper over the scene.

“That way people can see what’s going on as we are seeing it. We switched away to our live coverage from the chopper after a few minutes and we let that carry out for the rest of the evening.”

Amazingly, during the shooting, dozens of students and three teachers locked inside a classroom turned on a laptop to watch WSVN’s livestream.

“The only way for us to know what was going on outside is we were watching your live feed on the helicopters,” culinary instructor Ashley Kurth told WSVN. “And then, when we see the SWAT team come on, you kind of breathe a little sigh of relief knowing that help is there.”

Cejas says the station’s philosophy about using Facebook Live is “anything with suspense does well. Anything that people don’t know what the outcome is going to be, they tend to get drawn in.”

But stories about good news also find a place on the station’s Facebook page.

“We try to find a balance. We try not to be negative all the time. There is also a lot of good news and we try to find those stories and sometimes they are stories that we don’t carry on air.”

Cejas concedes that the station doesn’t make any money from its Facebook page, but points out that whenever there is breaking news, news viewers turn to WSVN both on television and its website.

“We want to be in front of as many eyeballs as possible and I think it’s proven whenever there is breaking news, you can clearly see in our ratings that people turn to us. Whenever we get a storm, whenever there is breaking news, people turn to us.”

NOTE: In an article in Buzz Feed, read how WSVN’s streaming coverage of the shooting at Marjory Stoneman Douglas High School became part of a new initiative by Twitter to show live local news broadcasts during major news events. Or as the article says, as Facebook deemphasizes news in its core experience, Twitter does the opposite.



WPLG Confronts Panhandlers: ‘Where’s The Money Go?’

You’ve seen them on street corners. Some have signs saying they’re homeless. Some claim to be military vets who’ve fallen on hard times.

Maybe you’ve given them money and wondered if they were really what they said they were, or just hustling people for money under false pretenses.

In Miami, some men were seen begging for money at an intersection, but when WPLG investigator Jeff Weinsier confronted them to ask where the money they were collecting went, they walked away, refusing to answer any questions. WPLG is Miami’s ABC affiliate owned by Berkshire Hathaway.

But Weinsier did eventually get some answers and what they told him is bizarre.

KXTV Asks ‘Who Is Winning’ In Afghanistan Documentary

Tonight at 11 on KXTV, Tegna’s ABC affiliate in Sacramento, Calif., a half-hour documentary will air instead of the usual late news.

Afghanistan, Who Is Winning? features KXTV reporter, Michael Anthony Adams embedded with a team from California’s Travis Air Force Base.

“He spent a couple weeks on the front lines,” said Drew Fowler, KXTV’s marketing director, “talking to military personnel, and getting an assessment of where the war is right now. I think it is produced and captured in a way that is unique to local news.”

Here’s the opening segment:

Brand Connections

KDKA Exposes Extreme Case Of Bullying

To dramatically illustrate how hateful bullying can be, a 15-year-old victim reads the taunts about her on camera.

Marty Griffin

This Facebook video from Marty Griffin, KDKA Pittsburgh’s investigative reporter, shows how bullying can isolate its victims, and drive them to the depths of despair.

Yes, it’s difficult to watch, but imagine you’re a 15-year-old girl exposed to such treatment at the hands of your classmates.

“I don’t know what to do. Can you please get them to stop?” asks the freshman.

If only the station could show the faces of those bullies.

Griffin got an attorney involved to meet with school officials.

“She has been very happy since she saw the principals were on top of things,” said the girl’s mother.

WTVO’s High School Quiz Show Goes Illinois-Wide

WTVO-WQRF’s high school quiz show, the Bergstrom Stateline Quiz Bowl, will include a statewide invitational tournament this spring.

WTVO is the ABC affiliate in Rockford, Ill., owned by Mission Broadcasting, and is the sister station to WQRF, the Fox affiliate owned by Nexstar, through a shared services agreement.

In January of 2015, WTVO-WQRF launched the area’s first locally-produced, half-hour game show featuring 22 academic teams from local area high schools in a test of knowledge.

Kelly Lattimer

“Within a few weeks of the show’s premiere, word had spread quickly, and we were bombarded by requests from academic teams across the region asking how they could get involved for Season Two,” said Kelly Lattimer, WQRF, general manager.

“It’s time to expand the brand statewide,” said Lattimer.

“We’ve heard from numerous academic coaches that our show is well-known in scholastic bowl circles. We’re told that kids and coaches from academic teams in other markets are envious and wish they had a show like ours. So, we decided it was time to give folks across the state the opportunity to experience what Rockford has been doing the past three years.”

Eight top academic teams from across the state will be invited to compete in the Bergstrom Stateline Quiz Bowl Tournament of Champions.

The Tournament of Champions will be played April 28 and 29 in the historic Nordlof Center in downtown Rockford. All matches will be recorded live to tape and will air for eight consecutive weeks May 26 to July 15.

WTVO-WQRF anchor Eric Wilson will be the show’s host.

The Bergstrom Stateline Quiz Bowl Tournament of Champions will be carried on a five-market regional network reaching more than four million TV households.

Network affiliates include WCUU Chicago, WCIX Champaign, WMBD Peoria, WHBF Quad Cities and WTVO-WQRF Rockford.

Specific telecast dates and times in each market are yet to be determined.

The Bergstrom Stateline Quiz Bowl recently celebrated its 100th episode.

“We couldn’t have done one show, much less 100, without the schools taking part and the support of our great sponsors,” said Lattimer.

To help celebrate 100 episodes, Nexstar has announced that during the Season Four finale on May 18, it will award each member of the winning team a $1,000 grant. Students participating on the second-place team will take home $500.

Click here to read how a Nexstar station in Phoenix started its own version of a high school quiz show.

Click here to read how WTVO started the high school quiz show back in January of 2015.

Tim Busch

NOTE: Tim Busch, Nexstar Broadcasting president, says WTVO’s high school quiz show was shared at Nexstar’s general managers meeting last year as an example of “best practices,” and says multiple Nexstar markets are reviewing it.

“We’ve encouraged our other GMs to consider it for their market. And I think you’ll see it roll out in its own time. Rest assured there will be other markets that will pick it up. They can do something that’s unique and different and it’s all about local.”

How Phoenix’s KNXV Is 2.5 Million Ahead On Facebook

How is KNXV able to dominate the Phoenix market on Facebook by more than 2 and a half million actions?

KNXV tells Social Scorecard this week that its success is due to a focus on positive, local stories, a complete station effort to listen to what its users want, inventive use of Facebook Live and a marketing team that is digitally savvy.

KNXV, the Scripps-owned ABC affiliate, is ahead by more than 2.6 million in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

Read On

KTVU Collects And Gives Away 23,000 Warm Coats

KTVU anchors Mike Mibach and Gasia Mikaelian

KTVU, the Fox O&O in San Francisco, partnered with One Warm Coat, to collect and give away 23,000 coats to Bay Area homeless and low-income families.

KTVU’s One Warm Coat drive, in its 15th year, collected at three mall locations, The UPS Store and Big O Tires. These coats were distributed to those who needed them by nonprofit organizations throughout all nine Bay Area counties.

One Warm Coat is a national nonprofit whose mission is to ensure that anyone who needs a coat, has a coat. Since its inception in 1992, One Warm Coat has worked with its volunteers to give away more lthan 4 million coats.

Read On

Brand Connections

KIRO Pays Off Medical Debts Of 1,000 Viewers

Jesse Jones

KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”

Read On

WHEC Wins 11 P.M. News With New Anchor Team

Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk.

How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep.

Even your creative services director is new, just a few months on the job.

Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweeps.

Read On

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

Read On