KTLM Telemundo 40 To Host School Supply Drive

When teachers must resort to panhandling on the street corner, begging for school supplies, as a teacher in Oklahoma did just a few days ago, you know there’s a chronic need across this country for school supplies.

Teresa Danks, that Oklahoma third-grade teacher, was accustomed to getting creative when it comes to providing supplies for her classroom, hitting up yard sales, thrift stores and secondhand websites.

Danks said within 10 minutes, she had collected $32. One person stopped to hand her a bottle of water. Another wanted to tell her how much her own teachers had meant to her.

“I went from being nervous and awkward to being overwhelmed, not only with the small donations of cash but just the words of encouragement.”

Telemundo-owned KTLM in Rio Grande City, Texas, owned by NBC, will host a school supply drive this Saturday, July 29.

The effort is part of Supporting Our Schools, a month-long campaign by KTLM that raises awareness about classroom needs in the Rio Grande Valley.

The donated supplies will be distributed to local teachers and students throughout the year.

Seattle’s KING Rules TV Stations’ Social Media

How can you become the market leader in social media?

Evonne Benedict, KING’s audience engagement manager, has one word of advice: Listen.

That may sound like an obvious suggestion, but here she describes how KING, and all Tegna stations, have turned listening into a science that has led them to rule social media and give their audience just the kind of news coverage they want.

KING, Tegna’s Seattle’s NBC affiliate, is the king in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee.

(KJR-FM, owned by iHeartMedia, and broadcasting a 1980s format, is the market leader among all media outlets but chose not to comment for Social Scorecard).

KING has more than 13 million actions on social, 21% of the total engagement generated by the DMA, with more than 18 million social actions.

KING also ruled the market on Twitter and Instagram with 255,000 and 567,000 respectively.

KING led all TV stations in the market with 518 actions per post.

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WSB First TV Station To Get 1M Twitter Followers

WSB, Atlanta’s ABC affiliate owned by Cox, is the first TV station in the country to cross the one million mark in Twitter followers.

Misti Turnbull

“Twitter confirmed that no other local TV station in the nation has this many,” said Misti Turnbull, WSB’s news director.

“The team today gets to celebrate while also recognizing the many who have played a role in the station’s growth through the years on social media. Twitter plays a unique and important role in how our viewers stay up on the latest news throughout the day.”

The station’s Twitter account has grown by 129% over this time last year.

“Twitter users have told us time and again how much they appreciate and count on our news hitting their feed, for keeping them up to date on breaking news, important local stories and weather,” said Tim McVay, WSB’s general manager.

In February 2016, WSB was the first local Atlanta TV station to cross over one million “Likes” on Facebook.

“We show our thanks to our fans and followers every day through the relentless execution it takes to deliver the best and most up to date content wherever and whenever they need it,” said George Marshalek, WSB’s digital content manager.

Click here to see WSB’s most popular Tweets.

Brand Connections

PBS Tonight: Where 3 Brothers Hid From The Nazis

On the run from Nazis, three Italian Jewish brothers spent months during their childhood hiding in a cave in the Tuscan countryside.

Nearly 70 years later, the three reunite in the country they were forced to abandon and rediscover their hiding place.

“For years I’ve wanted to find that cave, the place to which we owe our lives,” says Bubi, the youngest of the trio.

Shalom Italia, a documentary from POV (Point of View), airs tonight on PBS.

Check local listings for stations and times.

Shalom Italia will follow Joe’s Violin, in which a donated musical instrument forges an improbable friendship between a 91-year-old Holocaust survivor and a 12-year-old Bronx school girl.

Joe’s Violin, was nominated for an Academy Award for Best Documentary Short Subject in 2017.

Shalom Italia and Joe’s Violin will stream online on pov.org in concurrence with their broadcast.

Picture Yourself in Tennesse As Creative Services Director

It’s ranked as one of the best small places to live for careers, says Forbes, and one of the top 10 least expensive cities to live according to Kiplinger’s.

It sits right next to the Cherokee National Forest, with almost 700,000 acres of pristine wildness.

East Tennessee State University is there with an enrollment of 15,000 students.

It’s 100 miles east of Knoxville and 60 miles north of Ashville.

The average cost of a house is about $140,000 and renting will set you back about $650 a month.

You may not have heard much about Johnson City, Tenn., but it’s in a growing area known as the Tri-Cities, a region comprising the cities of Kingsport, Johnson City, and Bristol and the surrounding smaller towns and communities in Northeast Tennesee and Southwest Virginia.

WJHL, the CBS and ABC affiliates in Johnson City owned by Nexstar, is looking for a creative services director.

You’ll manage all aspects of the department including news promotion and sales initiatives.

Plan, hire, schedule production, budget, place outside media, and write and produce. You’ll be expected to be a strategist, an idea generator.

And you’ll be working with a general manager who has a background in local TV marketing, knows its value, and is committed to supporting your efforts.

Click here to read the entire list of requirements and how to apply on TVNewsCheck‘s Job Center.

Retro TV’s Favorite Classic TV Commercials

All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership.

MeTV, Antenna TV, Cozi TV and Buzzr, each has their own slate of classic TV programs, and their own marketing challenges.

It’s been a fun ride for me as I’ve gotten reacquainted with the shows I’ve watched over the years.

Retro TV is owned by Lukens Communications and ranks 21st out of 25 of the top 25 multicast networks in terms of TV households covered.

Retro TV has a few of my favorite TV shows that I watched while growing up.

Some of these shows have creative concepts that promise lots of potential to explore in multiple episodes.

Read On

Cozi Has An ‘Attitude’ In Marketing Classic TV Shows

One of my favorite TV private eyes was Jim Rockford, in The Rockford Files played superbly by James Garner.

Rockford lives in a trailer off the beach in Malibu, drives a gold Pontiac Firebird and keeps a little printing machine in his glove box to make fake but professionally looking business cards so he can pretend to be whoever he wants to be — insurance adjuster, funeral director, even TV reporter.

Angel, played by Stuart Margolin

He also has a shifty friend named Angel who seems to always drag Rockford into his schemes, which makes for entertaining comedy.

What kind of schemes? Angel, the actor Stuart Margolin, goes to a fancy restaurant with a little glass vial of bugs which he pours over his salad, then loudly calls the waiter to complain, thereby getting his dinner free.

Read On

Brand Connections

WXYZ Examines Detroit Riot 50 Years Ago

WXYZ, Detroit’s ABC affiliate owned by Scripps, will air a documentary about the 1967 Detroit riot this Sunday night at 7.

12th and Clairmount was produced by The Detroit Free Press in collaboration with WXYZ and Bridge Magazine, and highlights the racial and economic tensions that led to the most violent uprising in Detroit’s history.

The documentary, which will air commercial-free, features WXYZ archival film along with home movies from Detroiters who witnessed the five-day rebellion and shared their stories.

“It’s so important that we reflect on the past and learn from those experiences if we’re going to move our community forward,” said Mike Murri, WXYZ’s general manager.

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WWSI Hosting Immigration Phone Bank Tomorrow

One measure of a television station can be how it leverages its resources to help just one local viewer, or 100.

NBC-owned Telemundo’s WWSI Philadelphia is hosting a live, informational phone bank tomorrow afternoon from 5 to 6:30 to answer viewers’ questions about immigration-related topics.

This is the third time this year that Telemundo62 has hosted a local phone bank about immigration issues. In May, WWSI’s phone bank generated more than 100 calls.

The phone bank will feature 18 Spanish-speaking legal experts who will provide free, confidential advice and counsel to local callers.

Experts will appear on-camera while they answer questions, while conversations with callers will be kept private and confidential.

Buzzr Says ‘Let’s Play’ To Market Old Game Shows

Game show hosts get no respect. Even Sting insulted them in his song, If I Ever Lose My Faith in You:

You could say I’d lost my belief in our politicians
They all seemed like game show hosts to me

These days, that’s an especially low blow.

All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership.

Buzzr, owned by FremantleMedia North America, home to more than 40,000 iconic game show episodes, ranks 18th out of 25 of the top diginet networks in terms of TV households covered.

Read On