She was the first woman to own and run a major national advertising agency. Her company, Wells Rich Greene, was best known for the “I ♥ NY” campaign.
Former Sony exec Doug Belgrad has been tapped to become Netflix’s vice president of film under Dan Lin, the streamer announced on Monday.
The media giant closed its upfront presentation with the statistic and other findings detailed for the first time by Mark Marshall, chairman, global aAdvertising & partnerships, at the NBCU upfront Monday. Marshall laid out first-quarter results from One Platform Total Audience, a cross-platform tool introduced at CES last January that helps advertisers find strategic audiences across linear and digital on a single media plan.
BRAND CONNECTIONS
Judge Judy wants inquiring minds to know that a recent National Enquirer article claiming she is seeking a new trial for the long-convicted Menendez brothers is “unequivocally false.” So false in fact, that longtime small screen magistrate is taking the Enquirer and InTouch Weekly owner Accelerate360 to court for defamation.
The veteran comedian and former talk-show host will return to the streamer for what she says will be her "last special," later this year.
Exclusives
Television companies expect this year’s upfront to be stronger than last year’s. "We're in a much better place than we were a year ago going into this upfront presentation,” Rita Ferro, president of global advertising sales at The Walt Disney Co., says. “It's not 100% back, but it's most definitely better than it was when we were going into the upfronts a year ago.”
Nexstar brings the former head of WTIC and WTTC in Hartford, Conn., to oversee its CW affiliate in Texas.
For the first time in three years, Fox is unveiling a fall schedule at its upfront, reverting to the decades-old tradition of presenting a fall lineup to advertisers in May. And for the first time since Family Guy was brought back from cancellation by Fox 19 years ago, Seth MacFarlane’s animated hit, which just celebrated its 25th anniversary, won’t be on the network’s fall schedule. It is one of eight new and returning scripted series held for midseason. The network likely is plotting a major midseason rollout using its Super Bowl broadcast as a promotional platform.
Local TV broadcasting is facing some challenges these days, and I thought perhaps we could all use a laugh or two. Here are some examples of the Saturday Night Live cast faking local TV news from cities like Tampa, Phoenix, Albany, Buffalo, St. Louis and Columbus, as a vehicle for laughs.
Honey the therapy dog might need to seek some external help after Fox canceled animated series Housebroken. The series has aired two seasons on the network but struggled to break through. Season 2 of the show, which concluded in August 2023, averaged 1 million viewers and a 0.1 L7 rating among adults 18-49.
As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage — digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.
Forget MJ, Tiger or Serena. When it comes to boosting TV audiences, the former Iowa star — who plays her first WNBA game Tuesday — is in a league of her own. (Darren Cummings/AP)
Brands turn to retailers, Google, Meta and TikTok for additional reach.
The new agreement expands the Writers Guild of America's jurisdiction at the shop to include writing for social media platforms, animated projects and all streaming titles.
In addition, showrunners Miranda Kwok and Jeannine Renshaw will step down, sources say, with a search for new leadership underway.
Host and producer Rob Lowe has also signed a first-look unscripted deal at the network.
TVN’S MEDIA JOBS
New Jobs Posted To TVNewsCheck
New jobs posted to TVNewsCheck’s Media Job Center include openings for a station vice president and general manager and a lifestyle show producer. Existing jobs include openings for a director of student media, a national operations manager, a digital platform specialist and an account executive.
Some of broadcasters’ diginets have greater reach than many cable networks and are attracting general market advertising as well as original, first-run and off-network syndicated programs.
PROGRAMMING EVERYWHERE 2024
Video: How AI Can Be A Creative Content Tool For TV
Tech leaders working on the cutting edge of AI in media share how it can already be used to extensively version content and usher in a new era of efficiency, as well as safeguards emerging across the industry for content authentication and rights protection in this panel at TVNewsCheck’s Programming Everywhere conference. Click here to register as a TVN subscriber and get access to all videos from this exclusive event.
NBC has made subtle changes to its schedule for fall, which features three new series, medical drama Brilliant Minds, starring Zachary Quinto; medical comedy St. Denis Medical, headlined by Wendi McLendon-Covey and David Alan Grier; and Reba McEntire's new sitcom, Happy’s Place. NBC is creating two clearly defined 8 p.m. comedy blocks next season — a workplace one on Tuesday and a family one on Friday.
Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television, Ticker and Megaphone TV will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.
