NBC To Finish Fifth In Sweeps For First Time
An already bad month is getting worse for NBC. For the first time in sweeps history, the network is projected to finish fifth in the key adults 18-49 demographic. That's crushing blow for NBC, which went from flying high in November with a sweep win to its shows cratering and ratings plunging. From the beginning of the February sweep on Jan. 31 through Feb. 19, NBC has averaged a 1.2 rating among adults 18-49. That's below the 1.5 that Univision has been averaging so far over the 20 nights of the sweep period.