Valentine's Day Batters Thursday Shows
Viewers were clearly more interested in exchanging Valentines than in watching television last night. With TV usage by adults 18-49 off by 6 percent on Valentine’s Day compared to the previous week, a number of shows tumbled to season or series lows. The night’s lone premiere, ABC’s new thriller Zero Hour, was hit particularly hard. It managed just a 1.3 adults 18-49 rating at 8 p.m., becoming the lowest-rated in-season drama premiere ever for the network.