Armstrong On OWN, Low-Key Confession
Don Seaman, TVB's manager, marketing communications, says that while it made sense for Lance Armstrong to choose TV as the place to do damage control and brand rebuilding, why on cable? "It’s almost as if you wanted to keep people from seeing you talk about this. Your bombshell mea culpa held so much national interest that an episode of Moonshiners on Discovery had a higher A25-54 rating that week. Comparing your appearance to broadcast would be even less fair than your competing against all of those other unwitting cyclists."