Mobile Rev: High Prospects, Big Challenges
Mobile ad sales have been slow to take off, but some experts say the market will near $10 billion by 2016. The growing number of smartphone users has marketers looking beyond local search to new ad unit types such as RSS ads, pre-roll and interstitials. Yet, mobile needs to overcome a few persistent problems before it can compete with other screens for ad dollars. Part two of a two-part special report on local media's mobile strategies. Read part one here.