More Sandy Wreckage: Nielsen NY Numbers
While Nielsen execs say they are still assessing the full impact of Hurricane Sandy, they began notifying some customers late last week that among other things, Nielsen would not “release November 2012 survey data for the New York DMA,” the nation’s largest media market, accounting for nearly 6.5% of the U.S. population. Nielsen also informed clients that it is still evaluating which days will be excluded from the “survey data” it reports for at least four other major markets — Philadelphia (No. 4), Boston (No. 7) Cleveland-Akron (No. 18) and Baltimore (No. 27) — which, like New York, are part of Nielsen’s local people meter samples.