Where Will 'Oprah' Syndie Dollars Go Now?

MediaPost, November 24, 2009 6:22 AM EST

The Oprah Winfrey Show was a big deal for syndication -- especially for national advertisers -- pulling in nearly $160 million per year. Where will Oprah advertising dollars go after she leaves the air in September 2011? With the overall national syndication marketplace at $4.2 billion in 2008, according to TNS Media Intelligence, Oprah Winfrey's piece of the market amounted to around 4% of all national syndication money.

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Overnights, adults 18-49 for September 9, 2010
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