Google Turns To TiVo For Ratings Data

B&C, November 24, 2009 6:02 AM EST

Google is aiming to soup up its automated TV advertising service following a deal today to buy in new audience measurement data from TiVo. Google's service already serves ad agencies with audience measurement data from satellite provider Dish, but a deal with TiVo adds a new raft of information about all kinds of TV viewers -- including their DVR habits. TiVo's footprint also crosses cable and free-to-air households, not just satellite subscribers, substantially enhancing the service.

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Overnights, adults 18-49 for September 9, 2010
  • 1.
    8.8/24
  • 2.
    1.6/5
  • 3.
    1.6/4
  • 4.
    1.5/4
  • 5.
    1.3/3
  • 6.
    0.9/2
Source: Nielsen Media Research
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