Primetime Spots Up 2%, Fox Leads Nets
MediaPost,
Feb 8, 2012, 8:14 AM EST
The price of network primetime commercials inched up 2% in the fourth quarter of 2011 versus the same period a year ago. Media-buying company TargetCast tcm and TV research firm SQAD say the price for a 30-second primetime broadcast network commercial grew 2% over 2010 to $116,122. Fox was tops at $179,514.
Link
|
Add comment
dma 209 (North Platte, NE)
Backstory: KNOP’s Will Ferrell Super Bowl Ad
MediaBistro,
Feb 8, 2012, 7:45 AM EST
ABC Sells Out Academy Awards Broadcast
Los Angeles Times,
Feb 8, 2012, 6:41 AM EST
Walt Disney Co. Chief Executive Bob Iger said Tuesday that the ABC network last week sold the remainder of its available advertising time — several weeks earlier than usual. ABC fetched an average of $1.7 million per 30-second spot for the 84th annual Academy Awards to be broadcast on Feb. 26, a slight uptick from last year's rate.
Link
|
Add comment
Rentrak Signs Interpublic To 'Milestone' Deal
MediaPost,
Feb 8, 2012, 6:07 AM EST
Rentrak revealed Tuesday what it described as a “milestone” deal with Interpublic that would use its TV audience measurement data as a “trading currency.” The deal, which was unveiled as part of Rentrak’s quarterly earnings briefing with investors and analysts, includes a new TV audience segmentation system targeting “movie-goers."
Link
|
Add comment
TVB commentary
Super Bowl XLVI — Six Screens To Glory
TVB,
Feb 6, 2012, 7:39 PM EST
In 2012 watching the game on your living room HDTV isn’t the only “best” way to watch the game anymore. And by that I don’t mean that I didn’t spring for the full 3D TV experience. It’s bigger than that. Today, you can virtually have an “all-access” pass to the Super Bowl while still being hundreds of miles from the stadium.
Link
|
Add comment
Market Profile — DMA 34
Milwaukee: Flat Rates And Lots Of Inventory
Media Life,
Feb 6, 2012, 12:05 PM EST
Milwaukee is a healthy market in the midst of a lowest-unit-rate political window leading into Wisconsin's Feb. 21 state primary. Yet unlike many other markets with upcoming primaries, Milwaukee television is not clogged with political ads. Buyers say they can get their clients on the air without too much difficulty.
Link
|
Add comment
Executive Session
Record Political Ad Boom Looms, But ...
TVNewsCheck,
Feb 6, 2012, 8:33 AM EST
TVB’s political ad guru Jack Poor says there’s good news and bad news for TV stations in this election year. The good news is that their four-fifths share of total TV spend will be up 20% to around a record $2.5 billion, and no other medium seems positioned to cut into stations' share. The bad news is that the total take will be suppressed due to the lack of any major gubernatorial contest that swelled the coffers in 2010.
Full Story
|
Add comment
upfronts 2012
At Kid's TV Upfronts, It's Viacom Vs. Surging Disney
New York Times,
Feb 6, 2012, 7:30 AM EST
ombudsman
Washington Post Crosses Into TV Territory
Washington Post,
Feb 5, 2012, 8:44 AM EST
Video is becoming an increasingly significant, and profitable, part of the digital content offered by the
Post and other news sites. You’ll be seeing more of this in 2012 and beyond. No, the
Post won’t be a full-service TV station, at least not for now, but a well-equipped video-production suite already sits adjacent to the main
Post newsroom, and the department is hiring more video journalists and producers in the coming weeks and months.
Link
|
Add comment
FCC: TV Can Nix Super Bowl Abortion Ad
Politico,
Feb 3, 2012, 5:50 PM EST
The FCC ruled Friday that anti-abortion activist Randall Terry can't force a Chicago TV station to air commercials featuring graphic images of aborted fetuses during the Super Bowl.
Link
|
Add comment
news analysis
Candidates Have Much to Fear From Terry Ads
CommLawCenter,
Feb 3, 2012, 3:41 PM EST
If you are a television broadcaster, count yourself fortunate if you have not heard from the ad agency for Randall Terry. In a self-proclaimed effort to exploit the laws requiring broadcasters to give federal candidates guaranteed access to airtime as well as their lowest ad rates, Terry has announced he is running for president and wishes to air anti-abortion ads containing graphic footage of aborted fetuses during Super Bowl coverage and elsewhere.
Link
|
Add comment
A Super Bowl Ad To Rile Abortion Politics
Politico,
Feb 3, 2012, 7:16 AM EST
Anti-abortion crusader and would-be Democratic candidate for president Randall Terry expects the FCC to decide as soon as today if TV stations must run his graphic ads — featuring aborted fetuses — during Sunday’s Super Bowl.
Link
|
Add comment
Seeing Super Bowl Ads Before The Coin Toss
New York Times,
Feb 3, 2012, 6:07 AM EST
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
Link
|
Add comment
Dma 102
Rentrak Signs Peak Media’s Johnstown Duo
TVNewsCheck,
Feb 2, 2012, 8:03 AM EST
Chicanery Part Of Networks' Ratings Strategy
New York Times,
Feb 2, 2012, 6:41 AM EST
Strategies include front-loading national commercials early in a show and extending hit shows a minute or two into the following hour.
Link
|
Add comment
upfront '12
GM Opts Out Of Second Quarter Upfront Buys
Adweek,
Feb 2, 2012, 6:11 AM EST
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second quarter upfront commitments. According to several sources, GM has pulled out of nearly 50% of its 2Q upfront buys in broadcast and cable, the maximum allowable under the terms of network ad contracts.
Link
|
Add comment
Pivotal Research Group report
Big 4 To Get 8% Higher CPMs At Upfront
Paid Content,
Feb 1, 2012, 3:30 PM EST
Pivotal Research Group today released a report predicting that the cost for a thousand impressions (CPMs) in primetime will increase 8% for ABC, CBS, Fox and NBC when they convene with advertisers this spring for their annual upfront selling ritual.
Link
|
Add comment
Super Bowl Advertisers Go After 2nd Screens
Associated Press,
Feb 1, 2012, 2:50 PM EST
About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.
Full Story
|
Add comment
Hulu Returns To Super Bowl Ad Lineup
New York,
Feb 1, 2012, 6:16 AM EST
Five days before Super Bowl XLVI, the lineup of advertisers is being firmed up with the news on Tuesday that the video-streaming site Hulu will be buying commercial time.
Link
|
Add comment