Sales Office

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  • Survey: Local NDs Give So-So Marks To National TV News

    In a TVNewsCheck survey, a cross-section of news directors at TV stations around the country were asked to grade ABC News, CBS News, CNN, FNC, NBC News and MSNBC on "overall journalistic quality." None received an A, four earned Bs and, as for Fox News Channel and MSNBC, they may have to stay after class. More | Comments (7)

  • Ex. Session: Record Political Ad Boom Looms, But ...

    TVB’s political ad guru Jack Poor says there’s good news and bad news for TV stations in this election year. The good news is that their four-fifths share of total TV spend will be up 20% to around a record $2.5 billion, and no other medium seems positioned to cut into stations' share. The bad news is that the total take will be suppressed due to the lack of any major gubernatorial contest that swelled the coffers in 2010. More | Add comment

  • Jessell: Disclosure Rule The First Step Toward Quotas

    The FCC's proposed disclosure rules, which would require stations to detail the kinds of programming they air and post the info on their websites, should be fought tooth and nail by broadcasters. What the regulators want are statistics that they can use to hang over stations in the form of a programming quotas at license renewal time. And a quota is nothing but a mandate. It's the federal government telling stations what programming they must air, and that slams right into broadcasters' First Amendment rights. More | Comments (9)

  • Front Office: Cord Cutting Is Gen Y’s Latest Trend

    A growing number of young adults born between 1980 and 1995 — Gen Y — are purchasing over-the-air antennas to watch television programming. Gen Ys are inherently more adept at, and prone to, experimenting with alternative forms of viewing TV content; they are less likely to accept the need to subscribe to subscription-based pay TV once they’re free to make their own decisions about it. More | Comments (11)

  • NAB 2012: Getting The Shot Cheaper, Easier, Faster

    JVC%27s+GY-HM150
    JVC's GY-HM150
    As more and more stations adopt the one-man band approach to newsgathering, the camera manufacturers are turning out new units that are small enough and light enough to be managed easily, and big enough and heavy enough to be balanced for a steady shot. Plus, they’re inexpensive enough that any station's budget can handle them, too. More | Comments (7)

Special Reports

  • 2011—Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
  • Audience Measurement: The state of ratings is examined in three parts: an interview with the head of the Media Ratings Council; the growing presence of Rentrak; and the search for a better local ratings currency.
  • Traffic Reporting: This four-part TVNewsCheck Special Report focuses on what it takes to stay on top of the growing commuter gridlock across the country.
  • Remembering 9/11: TVNewsCheck looks back 10 years after the attacks with a series of five articles.
  • Severe Weather News: This five-part TVNewsCheck Special Report focuses on the changing technology used to stay ahead of storms.
  • TOP 30 TV STATION GROUPS: TVNewsCheck's exclusive ranking by coverage with a summary of each group's holdings and top executives.

Industry Calendar

March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
We
We
21-22
Borrell Advertising Associates
The Borrell Local Online Advertising Conference
New York, NY
We
Th
21-23
BIA Kelsey
ILM EAST
Boston, MA
April 2012
Sa
Th
14-19
National Association of Broadcasters
NAB Show
Las Vegas, NV
June 2012
Tu
Th
12-14
PromaxBDA
PromaxBDA: The Conference 2012
Los Angeles, CA

Station Directory

Net Essentials

AP Breaking News

Our Advertisers

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Sales Office by Abby Auerbach
Broadcast Television: Still No. 1 At CES
TVNewsCheck, Jan 19, 2012, 1:49 PM EST
The 2012 Consumer Electronics Show was overflowing with TV technology. For the creative, forward-thinking marketer there was an abundance of innovative ways to reach television-loving consumers, and TV broadcasters were squarely in that game with mobile DTV. With mobile DTV, marketers will have the opportunity to establish the deepest connection with consumers through the reach of television, their relationship with local news and entertainment, the interactivity of the Web and the intimacy of personal devices. Full Story | Comments (5)
Sales Office by Carrie Hart
Local News Is The Ultimate Reality Program
TVNewsCheck, Dec 9, 2011, 7:55 AM EST
The reality is that more people are consuming local news content across more hours and across additional station platforms. Station websites have become the online choice for local news and weather. And, possibly the most significant expansion of on-demand news is now underway with direct broadcasting to mobile screens — mobile DTV. Full Story | Comments (2)
Sales Office By Gordon Borrell
Stations Can Turn Digital Dimes Into Dollars
TVNewsCheck, Nov 4, 2011, 5:45 AM EDT
Local broadcasters’ $1.8 billion in local online ad revenue this year might represent only the visible portion of the Internet iceberg. A TVB survey found that 61% of the local businesses surveyed said they expected their expenditures on digital media to grow in 2011. The survey identified a large opportunity for local TV broadcasters to tap into that vein: 58% of the respondents said they considered their TV rep a good source of information for digital opportunities, while 71% expressed confidence that the rep was a good adviser on media buys.   Full Story | Comments (3)
Sales Office by Scott Roskowski
TVB Turns Focus On Business Development
TVNewsCheck, Oct 21, 2011, 8:17 AM EDT
The goal of business development is to bring value to advertisers by understanding their business, identifying opportunities and putting together local customized solutions that will produce greater sales results. That's why TVB has made it a priority. Full Story | Add comment
Sales Office By Billy McDowell
TV And Severe Weather: Stations Save Lives
TVNewsCheck, Sep 23, 2011, 7:42 AM EDT
Raycom Media’s head of research, Billy McDowell, conducted a survey of the viewers in its Southern stations in the wake of this April’s devastating tornadoes. He learned that 71% of adults living in those affected areas first learned about the approaching storms through TV. At a focus group recently, one of the participants said of a local meteorologist: "He saved my life." Says McDowell on the value of TV stations’ service to their communities: “No other endorsement is needed.” Full Story | Add comment
Sales Office by Paul Trelstad
Early Voting Means Early Opportunity For TV
TVNewsCheck, Aug 19, 2011, 9:20 AM EDT
Stations need to learn all about early voting in their markets. Consider the impact on schedule placement and demand on inventory if campaigners realize that voting decisions are being made, earlier, by a meaningful portion of the electorate. Imagine the benefit to all involved as you help campaigners deliver their messages earlier in the cycle and better achieve their objectives at the same time. You can give them more of what they want (greater access to your audiences and better efficiencies) and they can give you more of what you want (their ongoing investment). Full Story | Comments (11)
SALES OFFICE by Abby Auerbach
Social Media + Broadcast TV = Killer App
TVNewsCheck, Jun 30, 2011, 7:22 AM EDT
A TVGuide.com study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular "social shows" are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter. Full Story | Comments (1)
Sales Office by Steve Lanzano
NCC I+ May Be Less Than You Think
TVNewsCheck, Apr 22, 2011, 7:05 AM EDT
The new NCC initiative will allow cable sellers to offer advertisers added reach on telco-owned systems and DirecTV in dozens of markets. It sounds good, but it involves a complicated system that may leave buyers far short of the homes and viewers they had paid for. TVB is keeping a close eye on NCC I+ on behalf of the advertising community. We’ve created a special NCC I+ area on our website where we’ll be posting ongoing developments. Full Story | Comments (9)
Sales Office By Alex Corteselli
Help Wanted: Next-Gen TV Researchers
TVNewsCheck, Mar 25, 2011, 8:25 AM EDT
Alex Corteselli, VP of Cox Reps and chairman of the Council for Research Excellence's education committee, says there is an urgent need to recruit and train the next generation of researchers. He notes how essential this is for an efficient marketplace, for both buyers and sellers, and how this challenge has been neglected. His committee is spearheading an internship program, and he explains how companies can become involved.
 Full Story | Comments (3)
Sales Office By Randa Minkarah
Reinventing Local With A Multiplatform Focus
TVNewsCheck, Feb 25, 2011, 5:41 AM EST
Randa Minkarah, Fisher Communications’ SVP of revenue and business development, explains how her company’s TV stations are working to sell multiple platforms to local advertisers. Fisher has created programs that deliver valuable content to an increasingly on-the-go consumer and provide new, cost-effective ad solutions that enable local businesses to better reach their target audiences. “We strongly believe in the future of hyperlocal and are confident that our approach can serve as a model for broadcasters looking to deepen their community ties, as well as better reach the online audiences and advertisers who are following them.” Full Story | Comments (1)
Sales Office by Abby Auerbach
Stations Shouldn't Give Away Mobile Ads
TVNewsCheck, Jan 21, 2011, 5:43 AM EST
Broadcasters should seize the opportunity, bring mobile DTV to market as quickly as possible and monetize this valuable asset from Day One. As mobile DTV rolls out, marketers will have the opportunity to establish the deepest connection with consumers through the reach of television, their relationship with local news and entertainment, the interactivity of the Web and the intimacy of personal mobile devices. Mobile DTV will offer true value, not added value. Full Story | Comments (2)
Sales Office By Kevin Cuddihy
Want More? Look To Spanish-Language TV
TVNewsCheck, Dec 10, 2010, 8:32 AM EST
A local Spanish-language television buy is an economically sound purchase in that not only are you accruing more eyeballs per dollar, but in most cases you’re probably not paying a premium for the opportunity. With 76% of today’s Hispanics choosing to speak Spanish at home, it’s imperative for marketers to understand that this language connects these valuable consumers to content, culture, country (of origin) and community. Full Story | Comments (4)
Sales Office by Jack Poor
The Truth: Spot Often Cheaper Than Network
TVNewsCheck, Nov 22, 2010, 7:53 AM EST
TVB took a hard look at the the commonly accepted notion that network ad buys are always cheaper than spot buys on a per-point basis and found that it is not always so. In fact, in early morning and latenight, spot is actually more efficient. What's more, it's a tossup in primetime in the first and second quarters. Full Story | Comments (2)
Sales Office by Kate Brady
Political Ads: Final Tips From The Rep
TVNewsCheck, Oct 1, 2010, 6:14 AM EDT
Flexibility and communications are the keys to reaping your full share of political advertising dollars this month — the flexibility to ask plenty of questions, get through the paperwork and capitalize on political opportunities whenever they arise; and the ability to communicate consistently with your colleagues and business partners. Full Story | Add comment
Sales Office by Eric Koepele
How To Win In The Local Media Market
TVNewsCheck, Aug 20, 2010, 6:00 AM EDT
Eric Koepele, the director of digital media sales for Hearst Television, warns that if local media companies continue to spend more time fighting each other for share than they do providing local marketing expertise, the national players will slowly but surely suck the oxygen out of the room as they make their data-driven marketing models easier for small businesses to use. Full Story | Comments (7)
Sales Office by Scott Blumenthal
Multiplatform Sales Can't Be Afterthought
TVNewsCheck, Jul 23, 2010, 8:57 AM EDT
Gone are the days when the sales department would only be responsible for selling TV commercial spots. The digital revolution has opened many doors for both local media and advertisers. As a result, it's essential that stations provide multiplatform solutions that meet the needs of clients on many different levels. And while a well-trained sales force is critical to the success of a multiplatform business strategy, the assets are just as important and local media is sitting on some of the most lucrative assets -- data metrics. Full Story | Comments (4)
Sales Office by Val Napolitano
Digital Media: OTA TV's Friend, Not Foe
TVNewsCheck, Jun 25, 2010, 5:59 AM EDT
I still hear concerns from friends in the agency community that the dramatic evolution in recent years of mass-audience video consumption should be viewed as a negative rather than the positive it really is -- for television programmers and advertisers. And that "live-only" should remain the dominant local TV-ratings currency. Here's why the concept of live-only audience ratings should rest in peace. Put simply, today's multiple platforms have raised TV audience levels. Full Story | Comments (5)
Sales Office by Jack Poor
Political Ad Market Offers Bigger Lessons
TVNewsCheck, May 28, 2010, 7:31 AM EDT
When the dust settles after Nov. 2, we are convinced that the bottom line will show that it was the campaigns that used the best breakthrough television messaging and placed the best breakthrough local broadcast TV schedules that won the vast majority of the time. And while many of the variables in the political arena are unique, I believe that they offer valuable insights for all advertisers Full Story | Add comment
Sales Office by Tim Reynolds
7 Ways To Grow Station Web Revenue
TVNewsCheck, Apr 30, 2010, 6:05 AM EDT
Tim Reynolds, Meredith Local Media's director of interactive media, has been working with station websites for 14 years. And while the online marketplace is constantly -- and rapidly -- changing, there are seven revenue generating strategies that he's found that always seem to work to boost returns in this small but growing revenue stream. Full Story | Comments (6)
Sales Office by Debbie Bush
Local Focus, Innovation Keys To Growth
TVNewsCheck, Apr 2, 2010, 8:10 AM EDT
With national spot continuing to erode in an uncertain economy, TV stations need to redouble their local sales efforts, developing new ways of tapping the marketing dollars of local businesses and finding news ways of motivating and compensating local account executives. Virtual auto and home and garden sales and job fairs are examples of how stations can grab a bigger share of the pie. Full Story | Comments (5)
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Today's Top Stories

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The Market

Symbol Last Change (%)
Nasdaq 2915.86 +11.78 (+0.41%)
NYSE 8082.98 +13.27 (+0.16%)
S&P 500 1349.96 +2.91 (+0.22%)
Updated 02/08 4:24p ET Quotes delayed at least 20 mins.
Source: Financial Content

Ratings

Overnights, adults 18-49 for February 7, 2012
  • 1.
    3.1/8
  • 2.
    3.0/8
  • 3.
    2.4/6
  • 4.
    2.0/5
  • 5.
    1.6/4
  • 6.
    0.6/1
Source: Nielsen
Reviews
Opinions
Features
  • Neil Genzlinger

    Smash, NBC’s series about backstage Broadway, comes with New York and Hollywood names off screen (Steven Spielberg, Therese Rebeck) and on (Debra Messing and Brian d’Arcy James). Given that pedigree, you’re expecting to be bowled over by the pilot, but it ends up feeling like a collage of devices from the zillions of previous backstage plays, musicals and movies. However, be patient — Smash gets better as it goes along and by Episode 3 it shows signs of becoming an addictive pleasure along the lines of this season’s Revenge.

  • Lori Rackl

    Pop some Dramamine before watching ABC's new horror series, The River, because the shaky camera work is more likely to make you seasick than scared. You can, however, skip the sleeping pill. The River's two-hour premiere should suffice. Billed as a thriller, the show tries hard to be terrifying and eerie in a Paranormal Activity kind of way. It ends up being hokey and, even worse, boring.

  • Robert Lloyd

    Keegan-Michael Key and Jordan Peele, veterans of Fox's sketch comedy MADtv, have a new series of their own, Comedy Central's Key & Peele. It is a genial, at times almost genteel, half-hour in which the pair's obvious niceness shines through even their more pugnacious characters. (Key's version of road rage is to shout, "Selfish!") In a roundabout way, that's the point. The sketches are consistently smart and smartly acted and flow easily from ordinary premises to weird conclusions.

  • Hank Stuever

    Discovery's Bering Sea Gold doesn’t seem at first like it has crossed any new reality TV frontier, relying on elements and structure familiar to the form. Enticingly (to the network), it combines the ocean and the gold and the cold and the reactive testosterone among bad-tempered desperados. To which I am surprised to cry: Eureka, they’ve found it! Bering Sea Gold is a testament to how thoroughly absorbing the genre can still be, when it’s done right.

  • Joanne Ostrow

    Kiefer Sutherland displays his softer side in Fox's Touch, a touchy-feely drama merging paranormal, spiritual and sweetly familial elements. shows off his acting chops, long forgotten, in scene after scene. It's heavier lifting than usual for the actor who was often reduced to caricature in 24. Sutherland is all about vulnerability in a show whose goal is nothing short of proving the interconnectedness of human life. We'll see if audiences can tolerate the notion of profound interrelatedness as weekly entertainment.

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