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  • Air Check: WXLV, TWC Share And Share (News) Alike

    As part of a retransmission consent deal, Time Warner Cable’s statewide 24-hour news channel in North Carolina, is producing three newscasts a day for WXLV Greensboro, Sinclair’s ABC affiliate. Executives on both sides of the agreement say their goal is to use the newscasts to lure and hook more viewers, resulting in ratings for WXLV and subscribers for Time Warner Cable. More | Comments (7)

  • Jessell: Broadcasters, Wireless Missed Joint Victory

    With the passage of legislation authorizing incentive auctions of TV spectrum for wireless broadband use, broadcasters scored a victory in getting numerous safeguards included. Good job. But if the FCC, broadcasters and broadband proponents could have found a way to work together, they could all have been winners. They could have found a plan that produces the extra spectrum that's needed for broadband and improves rather than degrades broadcasting service. More | Comments (6)

  • Sales Office: Is Your Station Getting Enough Legal Ads?

    If not, here is a step-by-step primer on this growing local ad category, including how to get started, what kinds of questions to ask potential advertisers, how to talk to lawyers, how to create a strong value proposition and which dayparts are the best fit for which types of legal ads. More | Comments (1)

  • NAB 2012: Loudness Gear To Make Big Noise In Vegas

    Now that the FCC has decided on tech specs for TV commercial audio loudness, broadcasters will be in a buying mood to get in compliance by the end of the year. A host of companies will be offering equipment and software  to monitor and correct any potential problems and document compliance. More | Comments (5)

  • Focus: David Smith, Sinclair Are Turnaround Champs

    A mere two-and-a-half years after facing the possibility of massive loan defaults, Smith has guided his group of 68 stations into financial security and positioned it to capitalize on the improving economy. Sinclair has whittled down debt and corresponding leverage ratios significantly, all while steadily upgrading station technology and striking deals that expand its scope and scale. It’s bought 15 stations since last September and is ready to buy more if the deals are right. More | Comments (4)

Special Reports

  • 2011—Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
  • Audience Measurement: The state of ratings is examined in three parts: an interview with the head of the Media Ratings Council; the growing presence of Rentrak; and the search for a better local ratings currency.
  • Traffic Reporting: This four-part TVNewsCheck Special Report focuses on what it takes to stay on top of the growing commuter gridlock across the country.
  • Remembering 9/11: TVNewsCheck looks back 10 years after the attacks with a series of five articles.
  • Severe Weather News: This five-part TVNewsCheck Special Report focuses on the changing technology used to stay ahead of storms.
  • TOP 30 TV STATION GROUPS: TVNewsCheck's exclusive ranking by coverage with a summary of each group's holdings and top executives.

Industry Calendar

March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
We
We
21-22
Borrell Advertising Associates
The Borrell Local Online Advertising Conference
New York, NY
We
Th
21-23
BIA Kelsey
ILM EAST
Boston, MA
April 2012
Sa
Th
14-19
National Association of Broadcasters
NAB Show
Las Vegas, NV
June 2012
Tu
Th
12-14
PromaxBDA
PromaxBDA: The Conference 2012
Los Angeles, CA

Station Directory

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Market Share/PromaxBDA Gold
KING Seattle’s ‘Promise’ Campaign Delivers
TVNewsCheck, Jan 3, 2012, 5:45 AM EST
The unusual campaign, mostly black & white, emphasized the long and loyal relationship between the audience and the station’s seasoned journalists. And while it’s always hazardous to credit ratings success to a single campaign, the February 2011 sweeps brought only good news. Full Story | Comments (2)
Market Share
Promax Station Summit v2.0 Set For June '12
TVNewsCheck, Nov 28, 2011, 7:01 PM EST
Bouyed by the success of its first conference for station creative services pros, the association is ramping up for next year by doing more of what worked, fine-tuning other aspects and developing "new sessions on best practices in technology and in social and earned media,” says PromaxBDA President-CEO Jonathan Block-Verk. Full Story | Add comment
market share
Powerful CMS Puts Clips At Your Fingertips
TVNewsCheck, Nov 15, 2011, 5:51 AM EST
DG Entertainment’s TVPro/MoviePro content management system can find just the right clip from TV shows or films by entering key words that describe characters, action, dialog and location. Even more importantly, all of that content is cross-referenced and annotated in context, using metatags. Full Story | Add comment
Market Share/PromaxBDA Gold
KDAF News Explains Why More Is More
TVNewsCheck, Oct 24, 2011, 10:29 AM EDT
Tribune’s CW affiliate in Dallas created a promo campaign that skillfully blended cutting-edge references to on-demand coverage and social media with an in-your-face attitude, lightened by flashes of wit and plenty of attitude. Full Story | Comments (12)
Market Share/PromaxBDA Gold
KNBC Hits Right Notes With ‘Rock Treasures’
TVNewsCheck, Oct 11, 2011, 5:44 AM EDT
The Los Angeles O&O promoted a special news series with a rapidly produced collage using never-before-seen photos, postcards and handwritten notes of such rock ’n’ roll greats as the Rolling Stones, Eric Clapton and, most notably, the Beatles. Full Story | Add comment
Market Share
NBCU Gives Off-Net ‘30 Rock’ Local Spins
TVNewsCheck, Sep 27, 2011, 6:40 AM EDT
To promote the broadcast syndication launch of the Tina Fey sitcom, NBCU Domestic Television engaged DG Entertainment and 2C Media to help it create a promotion campaign that had a number of goals: to introduce the show to each station’s audience; to emphasize its sharp and funny inside view of the TV buiness; and develop special local appeal through a series of custom, personalized spots. Full Story | Add comment
Market Share/PromaxBDA Gold
WRC Afternoon Promo Has The Right Moves
TVNewsCheck, Aug 30, 2011, 5:42 AM EDT
Advertising and promotion staffs at the NBC O&O in Washington had to let viewers know of the changes to the station’s afternoon lineup. They came up with a clever play off of Ellen DeGeneres’ love of dancing to bring viewers to a local show, followed by Ellen and then to its three-hour 4 p.m. news block. Full Story | Add comment
Market Share/PromaxBDA Gold
WNUV Sitcom Promo Cures Rating Doldrums
TVNewsCheck, Aug 16, 2011, 5:47 AM EDT
When WNUV Baltimore wanted to garner attention for its 6-8 p.m. Simpsons-Family Guy block in the fall, On-Air Promotions Supervisor Stephanie Madara decided to use a parody of the Antonio Banderas-voiced Nasonex allergy commercial. The result is a 20-second spot that promises relief from sinus problems by staying inside and watching the two animated shows. It won the Promax/BDA Local Awards Gold for “Best Daypart/Block of Programs Spot” and boosted viewing by adults 18-49 and two male demos. Full Story | Comments (1)
Special Report: Severe Weather
Serious Weather Is Serious Business
TVNewsCheck, Aug 3, 2011, 8:14 AM EDT
Meteorologists in the hurricane-prone Gulf and Atlantic coastal areas say they’re conscious of the power they wield and try to be careful with it, realizing the profound impact severe weather news and related promotion can have not only on people, but also on local economies. They also stress the importance of social media as an adjunct to broadcasting, contending that in a weather emergency, television screens are not the only place that citizens will be looking for critical information. This is the third in a series of articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Severe Weather News. The first two stories in the series are below. Full Story | Add comment
Market Share/PromaxBDA Gold
'Real New Yorker' Promos Are The Real Deal
TVNewsCheck, Jul 17, 2011, 8:07 PM EDT
NY1, Time Warner's cable news channel in the Big Apple, wanted to reinforce its position as the city's quintessential news channel. Its Real New Yorker campaign, a sharp-eyed series of promos that offer up fast-moving snapshots of daily life from the jaded but affectionate perspective of native New Yorkers, did just that. One of them even got the mayor to toughen up fines for cab drivers who refuse inconvenient fares. Full Story | Add comment
Market Share/PromaxBDA Gold
WCCO Image Spot Eases Anchor Transition
TVNewsCheck, Jul 5, 2011, 8:25 AM EDT
With the help of its "Always" image campaign, WCCO Minneapolis successfully transitioned from retiring anchor Don Shelby to the new husband-wife team of Frank Vascellero and Amelia Santaniello. The campaign managed to remind viewers of the station's long history and dominance in the market without suggesting it was "old and stodgy." This is the first in a series profiling winners of PromaxBDA LocalAwards for excellence in TV station promos. Full Story | Comments (1)
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The Market

Symbol Last Change (%)
Nasdaq 2933.17 -15.40 (-0.52%)
NYSE 8094.39 +0.00 (+0.00)
S&P 500 1357.66 -4.55 (-0.33%)
Updated 02/22 7:39p ET Quotes delayed at least 20 mins.
Source: Financial Content

Ratings

Overnights, adults 18-49 for February 21, 2012
  • 1.
    2.9/8
  • 2.
    2.8/7
  • 3.
    2.1/5
  • 4.
    1.7/4
  • 5.
    1.4/4
  • 6.
    0.5/1
Source: Nielsen
Reviews
Opinions
Features
  • Hank Stuever

    Clinton, a four-hour PBS American Experience documentary, is an honest but sometimes tediously predictable exercise in the further Wikipedia-ing and storage-packing of those years. Whether intentional or subliminal, the film conveys the obvious and completely mortal recognition of time's inevitable passage, but not much else.

  • David Knowles

    Nancy Buriski's HBO documentary The Loving Story chronicles the lives of Richard and Mildred Loving, the interracial couple whose court case brought down the last remaining miscegenation laws in the United States. The Loving Story is a perfect time capsule that illuminates the racist past of our country with a uniquely personal and poignant emphasis. It's a film that will continue to be enjoyed whether viewed on Valentine's Day, during Black History Month or any other time of year.

  • Neil Genzlinger

    Smash, NBC’s series about backstage Broadway, comes with New York and Hollywood names off screen (Steven Spielberg, Therese Rebeck) and on (Debra Messing and Brian d’Arcy James). Given that pedigree, you’re expecting to be bowled over by the pilot, but it ends up feeling like a collage of devices from the zillions of previous backstage plays, musicals and movies. However, be patient — Smash gets better as it goes along and by Episode 3 it shows signs of becoming an addictive pleasure along the lines of this season’s Revenge.

  • Lori Rackl

    Pop some Dramamine before watching ABC's new horror series, The River, because the shaky camera work is more likely to make you seasick than scared. You can, however, skip the sleeping pill. The River's two-hour premiere should suffice. Billed as a thriller, the show tries hard to be terrifying and eerie in a Paranormal Activity kind of way. It ends up being hokey and, even worse, boring.

  • Robert Lloyd

    Keegan-Michael Key and Jordan Peele, veterans of Fox's sketch comedy MADtv, have a new series of their own, Comedy Central's Key & Peele. It is a genial, at times almost genteel, half-hour in which the pair's obvious niceness shines through even their more pugnacious characters. (Key's version of road rage is to shout, "Selfish!") In a roundabout way, that's the point. The sketches are consistently smart and smartly acted and flow easily from ordinary premises to weird conclusions.

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