Executive Session
Record Political Ad Boom Looms, But ...
TVNewsCheck,
Feb 6, 2012, 8:33 AM EST
TVB’s political ad guru Jack Poor says there’s good news and bad news for TV stations in this election year. The good news is that their four-fifths share of total TV spend will be up 20% to around a record $2.5 billion, and no other medium seems positioned to cut into stations' share. The bad news is that the total take will be suppressed due to the lack of any major gubernatorial contest that swelled the coffers in 2010.
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NATPE 2012
To Steve Harvey, Syndication’s No Joke
TVNewsCheck,
Jan 21, 2012, 9:47 PM EST
The serious multi-tasker expects to work in tapings of his new NBCUniversal syndicated talk show around his other gigs as syndicated morning-drive radio personality and host of Debmar-Mercury's
Family Feud. Something has to give, however, and it will be his standup comedy. But he says he’s not giving up humor: “I want to do a daytime show that is inspirational, uplifting and insightful. Then, the twist I’m going to put on it is that, in the middle of the day, it’s going to be funny.”
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NATPE 2012
Marinelli Sees 'Katie' As Can't-Miss Talker
TVNewsCheck,
Jan 18, 2012, 7:14 AM EST
With Katie Couric, Disney-ABC Domestic Television has arguably the biggest name in the plethora of new talk shows set for debuts this fall in the wake of Oprah Winfrey’s departure from syndication. "We are projecting profitability in year one," says Disney-ABC Domestic Television President Janice Marinelli. Her confidence stems from Couric herself. She credible and "relatable" and she's made a commitment to doing whatever it takes in production and promotion, she says. "How often do you get a talent of this caliber to enter the syndication marketplace?"
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natpe 2012
Ricki Lake V2.0: Evolved And Upgraded
TVNewsCheck,
Jan 17, 2012, 8:23 AM EST
The 43-year-old says her goal for her new Twentieth talk show that launches this fall is “conversation that everyone is a part of. It will be elevated content that women 25-54 can relate to. At my age, the TV I watch has to have some substance. That’s what we’re hoping to achieve. It will offer a lot of takeaway.”
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NAPTE 2012
Jeff Probst's Goal: Be A Syndication Survivor
TVNewsCheck,
Jan 9, 2012, 7:39 AM EST
As host of one of a batch of syndicated talk shows getting set to debut this fall, the longtime
Survivor host says there’s room for all of them. “The reason is that a talk show lives or dies with its host. Everyone brings their own strengths. I don’t see it as a threat.” And he says his experiences on
Survivor will serve him well: “Dealing with people from all walks of life, who are in extreme conflicts, for almost 13 years ... will play into the talk show. That’s where I’ve had the opportunity to hone the craft of interviewing.”
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Special Report: Audience Measurement
Ratings Watchdog Forsees Nielsen Upgrades
TVNewsCheck,
Dec 12, 2011, 8:30 AM EST
In Part I of
TVNewsCheck's three-part special report on audience measurement, Media Ratings Council Chairman and Raycom Media chief researcher Billy McDowell discusses the state of local TV ratings and what's being done to make them better. He also gives no ground in the battle over what measure should be used in local TV: live-plus-same-day is the only way to go.
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Executive Session with Marci Burdick
Schurz Sees Value For All In Duopolies
TVNewsCheck,
Dec 5, 2011, 8:49 AM EST
The SVP of Schurz Communications says her company’s duopolies benefit not only the stations' P&Ls, but also their communities. "You can get the back-end efficiencies, but you still have to have robust competitive products for the station to grow long term." She also explains why Schurz has been quiet in the post-recession station trading market and discusses the success she's had with Rentrak as a Nielsen alternative.
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Executive Session with Lou Prato
Penn State Coverage Shows Media At Worst
TVNewsCheck,
Nov 28, 2011, 8:08 AM EST
As a longtime broadcast newsman and member of the Penn State community, Lou Prato has a special perspective on the media coverage of the sex-abuse scandal that has rocked the university over the past month. And he doesn't like what he has seen. "There has been good reporting on the national level, but I am ashamed, embarrassed and I’m angry at how a large contingent of the media has reported and analyzed this story with such a pile-on mentality."
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Executive Session with Mark Aitken
A Win-Win Alternative To Spectrum Auctions
TVNewsCheck,
Nov 21, 2011, 8:12 AM EST
Sinclair’s Mark Aitken believes there’s a better option to the government’s spectrum auction proposal that would benefit both broadcasters and the U.S. Treasury. If broadcasters were granted permission to lease their excess spectrum to wireless carriers — to become the big bulk carriers of video and other bandwidth-intensive content — they could generate over $1 trillion in revenues over the next 15 years. In addition, under current law, they would be required to pay 5% of that revenue to the government, which Aiken says could be $62 billion for Treasury’s coffers.
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Executive Session with Robert Hernandez
Mining Social Media Engagement To The Max
NetNewsCheck,
Nov 14, 2011, 11:45 AM EST
USC's Robert Hernandez has emerged as a social media guru, advising journalists and media companies on how to mine and manage this increasingly important audience engagement tool. Companies that ignore Facebook, Twitter, Google Plus and other social media outlets face a dim future, he says.
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Executive Session with Mike Johnson
Local TV Drives Auto Dealer Successes
TVNewsCheck,
Nov 13, 2011, 8:00 PM EST
North Carolina dealership owner Mike Johnson and his partner are big believers in local TV advertising. They spend 80% of their advertising budgets with TV stations and expect to increase spending 10% next year. He explains his TV-focused strategy and, drawing on his experience as the former chairman of the North Carolina Dealers Association, he offers the prediction that advertising expenditures in the auto sector will increase every year over the next five years.
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Executive Session with Steve Hasker
Nielsen’s Local Ratings To Get Set-Top Boost
TVNewsCheck,
Oct 17, 2011, 8:28 AM EDT
Steve Hasker, Nielsen's president of media product leadership, talks about the ongoing effort to improve the "fidelity" and "consistency" of the ratings most stations use to sell advertising through a number of changes, including incorporating set-top box data. He also says Nielsen intends to stay above the fray over using live-only or live-plus-same-day ratings as the best measure of local broadcasting — that's better left to the buyers and sellers of advertising.
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EXECUTIVE SESSION WITH Brian Lawlor
Scripps Sees Good Fit For Its New Stations
TVNewsCheck,
Oct 10, 2011, 7:08 AM EDT
Last week’s $212 million purchase of the McGraw-Hill TV group will boost Scripps’ U.S. coverage to 13% and make it the country’s largest owner of ABC affiliates. And it also gives it five low-power Spanish-language stations. Brian Lawlor, Scripps’ SVP of the TV division, says his company made the deal because the new stations are “a really comfortable fit” in terms of culture, geography and size. He talks about the plans to make the most of this new opportunity, the company’s first major station purchase in 20 years.
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Executive Session with Jim Russo
Media Balance Key To Win Wary Consumers
TVNewsCheck,
Oct 3, 2011, 8:17 AM EDT
Nielsen’s James Russo says in the current economic climate, consumers are uncertain and reluctant to spend. But some groups are making purchases, just very pragmatically. This means, he says, that opportunities are there, but marketers have to drill a little deeper and understand the dynamics of the marketplace. TV is still the No. 1 medium, with its reach and frequency. But consumers are simultaneously using social media to discuss their purchasing decision. TV had better get in on the conversation.
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Executive Session with Byron Harris
Investigative Reporting Outlook Not Bright
TVNewsCheck,
Sep 26, 2011, 8:00 AM EDT
One of local TV's most accomplished investigative reporters, WFAA Dallas' Byron Harris believes he may be part of a dying breed as broadcasters fixated on the bottom line keep cutting the people and resources needed for in-depth reporting. But for now he is happy to be with Belo, one of the few station groups committed to its investigative tradition.
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Executive Session with Doug Franklin
Merging Media Powers Cox’s Digital Drive
TVNewsCheck,
Sep 19, 2011, 8:49 AM EDT
The president of Cox Media Group is focused on strengthening the digital offerings of the 15 TV stations, eight newspapers and 85 radio stations that he oversees. For broadcasting, digital may be a hedge. But for newspapers, it's critical as their days as a printed product are uncertain. He sees an eventual transition to tablets and, hopefully, a dual revenue stream. The self-confessed “newspaper guy” is bullish on broadcasting and says 2012 is shaping up to be a good year with political money and improving automotive advertising.
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Executive Session with Kathleen Keefe
Hearst's Keefe Sees Ad Rebound Continuing
TVNewsCheck,
Sep 12, 2011, 7:32 AM EDT
The head of sales for the 31-station TV group says 2011’s uptick in auto advertising will continue into next year. And while 2012 will also see local TV reaping political campaign money, perhaps in record amounts, Hearst’s take will be more modest since its markets will be light on Senate and gubernatorial races.
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executive session with Anderson Cooper
Cooper Almost 24/7 As He Readies Talk Show
TVNewsCheck,
Aug 29, 2011, 5:56 AM EDT
Anderson Cooper is becoming practically ubiquitous. The CNN primetime host and
60 Minutes correspondent is readying his new Warner Bros. syndicated daytime talk show for a Sept. 12 launch. He talks about his goals for the new show and his need to mono-task as his schedule fills up.
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Executive Session with knowDigital's Sam Milkman
Local News Lost In Digital Translation
NetNewsCheck,
Aug 15, 2011, 10:40 AM EDT
KnowDigital recently released its “Challenges in News Migration to Digital Media” report that found that traditional media was failing on multiple fronts when it comes local news online. Company president Sam Milkman discusses the advantages and disadvantages of staying tightly aligned with the legacy platform online, the difficulty of translating popular on-air talent into consistent online drivers and the need to build a site from the perspective of consumer needs first.
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Executive Session with Kevin Gallagher
Economy, Competition Challenge Stations
TVNewsCheck,
Aug 15, 2011, 8:20 AM EDT
The roller coaster stock market, competition from cable systems that can meet advertisers' desire to target parts of TV markets and from national companies like Google and ESPN that have an eye on local digital dollars — these are some of the issues that Kevin Gallagher, EVP and local activation director at Starcom USA, sees stations dealing with.
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