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Comcast Says It's Committed To Broadcast

By Harry A. Jessell
TVNewsCheck, Dec 3 2009, 8:04 AM ET

As part of an early pitch to federal regulators who will be scrutinizing its proposed acquisition of a controlling interest in NBCU, Comcast says it is fully committed to TV broadcasting and that it will work with NBC affiliates in finding ways to sustain the free, over-the-air service.

"Notwithstanding the turbulence in the current media marketplace and the ongoing threats to the business model of a national broadcast network, [Comcast] remains committed to continuing to provide free over-the-air television through its O&O stations and through local broadcast affiliates across the nation," says Comcast Executive Vice President David Cohen in a "regulatory letter" released this morning along with details of the deal that will make Comcast the 51-percent owner of NBCU.

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"As we negotiate to renew agreements with our broadcast affiliates, we will continue our cooperative dialogue with our affiliates toward a business model to sustain free over-the-air service that can be workable in the evolving economic and technological environment," the letter says.

To consummate its takeover of NBCU, Comcast must win the approval of the antitrust regulators and the FCC. Cohen's letter is Comcast's opening argument.

The letter also says Comcast is committed to localism. "We intend to preserve and enrich the output of local news, local public affairs and other public interest programming on NBC O&O stations," it says.

"Through the use of Comcast's On Demand and On Demand Online platforms, times slots of cable channels, and use of certain windows on the O&Os schedules, we believe we can expand the availability of all types of local and public interest programming."

The letter says that Comcast will also use its On Demand platform to provide NBCU broadcast content "at no cost to the consumer."

Comcast is "very proud" of Telemundo, NBCU's Spanish-language broadcast network, the letter says. "We intend to expand the availability of over-the-air programming to the Hispanic community utilizing a portion of the digital broadcast spectrum of the Telemundo O&Os (as well as offering it to Telemundo affiliates) ...."

The letter vows that Comcast will continue General Electric's hands-off policy toward NBC News. "To insure such independence, the [NBCU] will continue in effect the position and authority of the NBC News ombudsman to address any issues that may arise."

Comcast will expand its commitment to programming for children and parents, the letter says. "We will use Comcast's On Demand and On Demand Online platforms and a portion of the NBC O&Os' digital broadcast spectrum to speak to kids."

The letter promises to provide "clear and understandable on-screen" program ratings and to work with Common Sense Media, which it describes as a "highly respected organization offering enhanced information to help guide family viewing decisions."

Seeking to calm the unions, the letter promises to honor all of NBCU's collective bargaining agreements. "We respect NBCU's existing labor-management relationships and expect them to continue following the closing of this transaction."

Comments (9) - Post a comment

TVGuy Nicknameposted 99 days, 21 hours, 9 minutes ago
YEE-ah. RIGHT. Instead of demanding broadcasters "justify" their spectrum usage (the latest insanity from the FCC), the Obama administration should focus on this potential monstrosity instead. I expect this possible merger of media titans to go about as well as AOL / TimeWarner did if allowed.
PlainJane Nicknameposted 99 days, 16 hours, 26 minutes ago
and yes, Virginia, there is a Santa Claus....
PhillyPhlash Nicknameposted 99 days, 20 hours, 2 minutes ago
Brian and Ralph and Dave must think Congress, the FCC, DOJ Antitrust Division and FTC are chumps who can be bought and sold. Anyone who's followed these guys and their company knows that they are committed to a pay TV model, vertical integration and control over content and distribution. Their new meme -- "Who do you believe? Me or your lyin' eyes?" -- rings as phony as a promise by a Comcast customer service rep that the cable guy will show up at a time certain and wipe his feet before he comes in. DOJ would be doing Comcast's shareholders a favor by putting out the word to K Street and Capitol Hill that the public interest renders this oligopolistic deal D.O.A.
PhillyPhlash Nicknameposted 99 days, 19 hours, 50 minutes ago
Addendum: Cohen says On Demand provides local content "at no cost to the consumer." Is that like touting "free movies on demand" without disclosing in its TV advertising that a cable subscription fee is a required cost of entry? When Comcast offers its lifeline service, with On Demand, at no charge to all households, then it can legally throw around the terms "at no cost" and "free." Until then, it's being deceptive.
onlytheTRUTH Nicknameposted 99 days, 18 hours, 11 minutes ago
Agree with all of the above. If this deal goes through like this the whole media world changes. Not every change needs to be this drastic. (Mr. Webster start erasing the word FREE from your dictionary) It now has a new meaning and needs an addendum....WITH SUBSCRIPTION.
TVCCS Nicknameposted 99 days, 17 hours, 18 minutes ago
The Supreme Court held in the Turner must-carry case that cable functioned as a vertically integrated monopoly/oligopoly that had signficant competitive interests in disadvantaging broadcasters. Unless I'm missing something, this borders on a near no-brainer in terms of major Sherman-related issues. Before Reagan and Bush, there used to be an anti-trust division at DOJ. I wonder if it might be resurrected?
PSIPthing Nicknameposted 99 days, 16 hours, 39 minutes ago
the Obamanation has recently rejevunated the antitrust division, and given it a head who would be comfortable in the EC's antitrust unit. Perhaps the Roberts have pre-wired this deal?
PSIPthing Nicknameposted 99 days, 16 hours, 40 minutes ago
so, they are committed to NBC just like GE was? If that means duplicating current efforts, NBC is dead or dying. Maybe, while this deal goes through FTC/Justice/FCC/state/local approvals (since Comcast is franchised and many franchise agreements deal with transfer of control), NBC can really cut costs by showing a medley of traffic cams from around the country? Too dark? They can give us the "highlights" from earlier in the day.
Vincent Pepper posted 99 days, 12 hours, 44 minutes ago
Yes, Virginia, there is a Santa Clause.
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