Post-Newsweek Stations has implemented Chyron's AXIS maps online content creation services to generate state-of-the-art maps for its TV stations.

With Post-Newsweek Stations including KPRC Houston; WDIV Detroit; WPLG Miami; WKMG Orlando, Fla.; KSAT San Antonio, Texas; and WJXT Jacksonville, Fla., working in a centralized graphics hub, the addition of AXIS maps gives news producers the ability to create localized graphics utilizing templates at their desktop.

Design Hub Director Felicia Steiger said, "The online aspect of AXIS is very appealing because there is no additional equipment to purchase or install. AXIS maps allows for map customization; banner design; and road and land colors, all of which can be stylized to match clients' on-air graphic package.

"The core benefit is placing control directly into the hands of the person telling the story.  It's the producer who controls the parameters of map creation based on the specifics of their story," Steiger added. "From an artist's perspective, AXIS maps removes the ‘producer mind reading quotient'; that is, a producer gets what a producer wants and determines the elevation and reference points necessary to tell the story, rather than relying on an artist's interpretation of the information provided.  For example, in a multi-city hub environment, AXIS maps provides the tools for producers familiar with local roads to produce maps that are more finely tuned to their story. We are very pleased with the product."