Critical Media Inc., a provider of global broadcast intelligence solutions, today appointed Steve Shannon as vice president, sales and marketing and Andrew Koeck as director, strategic partnerships for the company's Critical Mention division.

Shannon will be responsible for growing the client base and increasing revenues through expansion, leadership and management of the sales and client service teams while overseeing all marketing functions for Critical Mention.

Koeck is charged with leading and developing Critical Mention's third-party channels for its partnership platform. The new team will help to open up new business opportunities where real-time TV intelligence content was previously not available.

Shannon was with BurrellesLuce for 17 years and most recently was executive vice president overseeing sales, service, marketing and product development. He began as an account executive and regional sales manager with the company and is credited with more than doubling sales of the Media Contacts service.

For more than 15 years, Koeck has helped technology and service companies achieve stronger revenue streams and improved market share. He has managed corporate turnarounds, mergers and the go-to-market strategies for several new technology hardware and software products. He previously was the president and VP of partnerships at dna13 Inc., a software-as-a-service company and a leader of on-demand software for real-time reputation management; president of Intermate International, a supplier of IBM printing solutions to manufacturers; and VP of sales and marketing at LCI SMARTpen, a Belgium-based developer of biometric security products.