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Broadcasters Rise In Defense of Airwaves

By Harry A. Jessell
TVNewsCheck, Oct 26 2009, 12:55 PM ET

Concerned that the government may reallocate some or all of their spectrum to wireless broadband, TV broadcasters — commercial and noncommercial — have begun mounting a defense of their airwaves.

In comments filed with the FCC as part of its inquiry into improving broadband access to the Internet, the broadcasters said their digital over-the-air signals are an integral part of the service they provide today and the basis for new digital services tomorrow like mobile TV.

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They also said that over the years they have vacated a third of the spectrum originally allocated to broadcasting so that it could be used for other purposes.

The National Association of Broadcasters and the Association for Maximum Service Television (MSTV) filed joint comments on behalf of commercial broadcasters.

They said that the broadcaster's transition to digital, completed just this June, produced additional efficiencies in the use of the broadcast spectrum.

"The multi-billion investments by broadcast television stations, equipment manufacturers, the government and consumers have enabled the intensive use of each television station's 6 MHz channel to deliver a variety of high-definition and multicast programming, mobile DTV and other ancillary and supplemental services — all while freeing up more than 100 MHz of spectrum for wireless broadband and other new commercial and public safety uses."

NAB and MSTV challenged the assertion of FCC Chairman Julius Genachowski and others that there is a severe shortage of spectrum available for wireless broadband.

"A significant amount of exclusively licensed spectrum has been repurposed in anticipation of the spectrum needs of the commercial wireless industry," they said. "Owing to a host of variables, these bands have only begun to be put to use."

The commercial broadcasters also said the wireless broadband providers could do a better job of using the spectrum they now have more efficiently. They "can add capacity for broadband by improving the technology, architecture and system design currently deployed over their legacy spectrum bands," the groups said.

Instead of increasing wireless broadband spectrum by 300 percent as some have suggested, the broadcasters said, the goal should be to improve the efficiency of spectrum used by wireless broadband by 300 percent.

The value of broadcasting's use of spectrum cannot be evaluated in strictly financial terms, the broadcasters added. "Over-the-air broadcasting reaches virtually every household in America, and is engineered to serve core public interest goals such as local journalism, universal service, diversity, competition, local economic activity, availability of educational programming, and timely provision of emergency information.

"If these objectives were not a factor, the television broadcast service would have different technical and economic characteristics; among other points, it likely would not be free and available to all Americans, especially in more sparsely populated areas."

According to the commercial broadcasters, TV uses just 60 percent of the spectrum that it used in the 1970s. "Yet, [it] has managed to provide a four-fold improvement in the audio and video quality of its service.

"With the conclusion of the DTV transition, broadcast television is the first wireless service ever to substantially reduce its spectrum use while providing additional services."

First, they said, broadcasters vacated ch. 1, then channels 70 through 83 and most recently channels 52-69. In addition, broadcasters are giving up 35 MHz of spectrum in the 2 GHz band that they had been using for ENG microwave links.

"These and other steps have accommodated commercial wireless 4G networks, mobile satellite services, land mobile communications, broadband public safety networks and low-power television services, among others," they said.

The broadcasters also said that consumers have invested tens of billions of dollars in digital receiving equipment. "If, hypothetically, there were any further reallocation of the broadcast television service, consumers' investment in their receiving equipment would be stranded.

"Perhaps, more importantly, consumers would lose access to the free local programming, news, weather, sports, emergency services, mobile, DTV and other programming and services previously delivered over the reallocated spectrum."

The noncommercial sector of TV broadcasting — represented by the Association of Public Television Stations, the Corporation for Public Broadcasting and the Public Broadcasting Service — filed joint comments that made some of the same points as the commercial broadcasters.

"With the recent transition to digital-only broadcasting, the nation's 364 local public television stations are leveraging the new technologies to expand their educational and informational offerings and deliver a number of enhanced services to the public that could only be dreamed of in the analog world," they said.

The stations offer a mix of HD and SD streams, they stated. "In addition, stations are maximizing their digital capabilities to serve the public interest both by enhancing their traditional educational offerings through datacasting and by offering news services in public safety and public health with an eye toward our nation's priorities in a post-9/11 world."

Comments (7) - Post a comment

PhillyPhlash Nicknameposted 143 days, 13 minutes ago
Kudos to the authors of the report. Do you have a link to the full text? But the filing is not enough; the broadband industry's misinformation campaign must be met head-on in the media, starting with the industry's own air. I'm still waiting for broadcasters to tell viewers that HDTV viewed over an antenna generally produces noticeably better pictures than any other TV medium (with the exception of direct satellite 1080p, something broadcasters should be able to provide someday). The industry needs a proactive "free TV" campaign, stat. Many viewers still believe they need cable to get any HDTV (a notion fostered by deceptive cable advertising). Another suggestion: An industry tie-in with antenna manufacturers and installers (are they still in business?) that would offer coupon discounts for new outdoor antenna installs. In this economy, lots more viewers would churn out of cable if they were properly educated on just how much they can get for free over the air. It's not worth trading retrans fees for a laissez faire attitude that in the long run could kill the local station business.
PSIPthing Nicknameposted 142 days, 17 hours, 50 minutes ago
you need a link to the FCC web site? www.fcc.gov. It's impossible, due to the way that the Electronic Comment Filing System (ECFS) links to documents to provide you with an actual document link. (If you had ever visited the ECFS web site you would probably know this.) Once you get to the ECFS web site, you can look up commenters by name, and even date. I don't want to make it too easy for you, but you claim to be a former print reporter, and they -- unlike tv reporters -- generally know how to follow breadcrumbs.
OnTheFly Nicknameposted 139 days, 18 hours, 10 minutes ago
Here's the link to the NAB/MSTV filing; http://fjallfoss.fcc.gov/ecfs2/document/view?id=7020143187. Note the docket numbers so that you can track future activity.
ZumaHans Nicknameposted 142 days, 16 hours, 38 minutes ago
Oh, yeah, Philly, a public that is moving toward IP-based, on demand, personalized video is really going to chomp at the bit to watch 1950s-style top down TV again. ... Please get real with your frequent posts. People do not care if 1080p looks good. They are happy watching YouTube and Hulu! ... As viewers increase to turn away from cable, they will not go to the OTA model, they will go to the computers and cellphones, where the billions of dollars that the TV dinosaurs spent for 1080p is meaningless.... My kids do not watch TV, they watch videos (off the Web, DVD), and they certainly do not want to watch programs at the time and place that TV stations want. They do not listen to radio, they listen to music, that they choose, at their convenience. ... I just asked ny 18 year old if she wanted me to run the cable TV into her room, now that she is a big kid. No, she said, I don't watch TV. ... The public would be far better served under the CEA plan.
RustbeltAlumnus2 Nicknameposted 142 days, 15 hours, 53 minutes ago
Broadcasting was a swell idea back in the day. Now it's just plain old-fashioned to squander all that spectrum when 88% of viewers get their signals over a wire or satellite. Yes, OTA looks a little better, but antennae are so 1920.
Pedro D Rodriguez posted 141 days, 10 hours, 51 minutes ago
What about that 12% that can't be wired for cable or don't have the money to pay a extra bill monthly for that or satellite ? Do they lose their entertainment and information ? Do they have the right to be informed when emergency and safety issues arrive or ocurred? Yes or No ?
Those people uses FREE over the air tv and radio for those purposes !!!!
It may be "old- fashioned" to city dwellers wired to cable tv or fiber optic FIOS , and have a plentifull array of wireless services to chose from , but for some people a TV , AM/FM Radio receiver and a CB Radio , are ALL their means of comunication .
Mike Plummer posted 139 days, 20 hours, 3 minutes ago
Sounds like a money grab. Wireless doesn't produce anything...they just transport other peoples content (often unlicensed), for a fee. Try producing some content, then tell us how "important" you are to the public good. I'm sure your satellite or cable provider will be "johnny on the spot" in the next real emergency...14 days later.
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