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CEA: TV Chs Worth More As Broadband

By Harry A. Jessell
TVNewsCheck, Oct 26 2009, 8:54 AM ET

A Consumer Electronics Association-commissioned study concludes that TV broadcasting spectrum would be five times more valuable if it were reallocated and used for wireless broadband services than if it continues to be used for broadcasting.

"It's clear that reallocating the spectrum would be creating benefits for society and be a good, efficient [spectrum-use] policy," said Coleman Bazelon, of The Brattle Group, the author of the study, in an interview with TVNewsCheck.

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The "highest value use" is broadband, he said.

According the study, the 300 Mhz of spectrum now allocated to broadcasting is worth about $12 billion. But if were put up for auction, wireless service providers would pay more than $60 billion for it.

What's more, the cost of making the spectrum available for broadband would cost between $9 billion and $12 billion, but would yield consumer benefits of between $500 billion and $1.2 trillion.

CEA submitted the study to the FCC last Friday attached to a six-page filing that decries the scarcity of wireless broadband spectrum and calls on the agency to reallocate spectrum to it from other services.

In the filing, CEA does not say that the FCC should take away any of TV broadcasting's spectrum, but it comes close.

In looking for new spectrum for wireless broadband, CEA says, "the primary focus should be on spectrum not acquired at auction, i.e., spectrum used by the federal government or spectrum used by non-federal entities that was not acquired by auctions."

Broadcasting falls into the second category.

Even though it paid for the Bazelon study, CEA says it "does not necessarily endorse" it. The study, it says, is intended as a model for analyzing whether spectrum is being used efficiently.

The CEA says the scarcity of wireless broadband spectrum is a "crisis" that threatens the country's technological leadership. "Unless significant amounts of new spectrum are allocated to wireless broadband, the next iPhone, the next YouTube, the next telemedicine applications won't be developed in the United States."

According to the CEA, businesses and consumers are increasingly relying on wireless broadband for accessing the Web, sending e-mails, watching videos, playing games and other personal and business activities.

"Urgent action is required now in order to keep up with the spiraling consumer demand, and to ensure that our nation's broadband platforms are sufficiently robust to allow for the development of increasingly bandwidth-intensive applications, content and services in the years ahead."

CEA makes two recommendations in its filing.

First, the FCC should form a "blue ribbon" advisory committee charged with finding more spectrum for wireless broadband.

"Many options should be explored, including the possible creation of incentives for incumbents to relinquish their spectrum or to operate more efficiently using less spectrum, thereby freeing up spectrum for other important uses."

Second, the FCC should team with the National Telecommunications and Information Administration to conduct a "rigorous inventory of the nation's spectrum and assess where it is being utilized inefficiently."

Congress is considering legislation mandating a spectrum inventory, it says. "But we need not wait for these bills to become law."

The Bazelon study estimates the market value of the broadcasters' spectrum if it were made available for wireless broadband at about $60 billion. By contrast, the study says, the current market value of TV broadcasting spectrum is just $12 billion.

The study fixes the value of the TV broadcasting business (excluding tangible assets) at $62 billion. But, it says, only $12 billion of that value is derived from the station's "over-the-air broadcasts" because only 10 million or 9 percent of the 114 million TV homes continue to receive broadcast service off air. Ninety-one percent receive it via cable or satellite.

The study acknowledges that shifting the spectrum from broadcast to broadband would, as a practical matter, involve some costs — $12 billion to broadcasters to compensate them for their loss of over-the-air viewers or $9.3 billion to migrate the remaining 10 million broadcast-only viewers to cable.

That $9.3 billion is the cost of buying lifetime cable subscriptions to a broadcast-only tier for the 10 million homes over-the-air only homes. The study assumes that the tier would cost $10 a month with a $50 installation charge.

The study does not give broadcasters any credit for mobile video, multicasting or any other new digital services they may come up with.

Bazelon said he is not alone. "It is fair to say that I am giving them the same credit for that as the financial markets are.

"Even if you thought mobile TV was going to be reasonably successful, I can't image the value of it is going to be anywhere near $40 billion, and it's going to take $40 billion or $50 billion to reverse the conclusion of this."

Comments (20) - Post a comment

Arthur Stamler posted 142 days, 4 hours, 12 minutes ago
When FM arrived, Bazelon-types forecast the demise of AM radio. When TV arrived, the forecast was for the end of radio, and when DBS arrived, the forecasters predicted doom and gloom for free over-the-air tv.
If the value is there for spectrum, let the FCC allow individual stations the right to transfer authorizations to broadband companies and at least receive value for the investment made. Low Power TV would be a good place to start since survival with competition from digital subchannels becomes a major problem.
Chip Harwood posted 142 days, 3 hours, 54 minutes ago
Word to the wise broadcasters use your digital sub channels now put programming on them the value goes up and theses "spectrum-grab" studies become less effective when the broadcaster are using the spectrum that has viewship and consumer interest!
Jayhawk Nicknameposted 142 days, 3 hours, 46 minutes ago
The "value" that matters to Congress, as a proxy for the American people, is the public interest. It anticipated studies like this one when it created spectrum auctions by explicitly mandating that the money value of auction revenues cannot be the basis for spectrum allocation decisions. Of course, that principle has been honored only in the breach. But if the switch the Bazelon study anticipates is accomplished, I hope that the broadband providers figure out a way to warn viewers about impending tornadoes, hurricanes and terrorist attacks. I hope that in the next Hurricane Katrina, cell phone towers stay up and people can gather around their broadband-connected devices watching YouTube, instead of huddling around portable radios and televisions waiting for rain-soaked journalists to help them figure out how to survive the storm. Or, just maybe, that part of the public interest should be considered part of the "highest value use" of spectrum?
Credo12 Nicknameposted 142 days, 3 hours, 44 minutes ago
So, Broadband is going to be free right? TV over the air is free as is radio and they serve a public interest. Someone needs to remind everyone that you PAY for broadband and you always will. Right now, once you purchase the receiver you get TV and Radio. Because of convienence, people choose cable for watching TV. If you put up an outdoor antenna, you can even get DTV in its present state and not pay a dime more. Why is that lost on our Federal Officials? Do they just see $$$$ ?
MediaLifer Nicknameposted 142 days, 3 hours, 29 minutes ago
Where there is 'smoke' there is 'fire'. There is always an agenda in these 'value studies'. The smoke is focusing on estimated future value of the spectrum. Everyone knows that technology outruns current knowledge and what maybe an argument today, will not be valid tomorrow. The 'fire' is the end game. It is another attack on Free over-the-air broadcasting. Since must carry, Cable & SAT have been on the war path. They try to convince politcos that their platform and not the consumer access is sacred. Look at the Mobile phone wars; in the end the consumer won! It;s their handset, they should get what they want, when they want, unfettered by a 'carrier'. So the 'smoke' is the same old carrier agenda. The 'fire' will be the loss of access to free speach, free TV, and the best system of free communication to a free society in the history of the World. We all know what the right thinking Government Officials should do! What everyone does to get rid of 'smoke'.!
Frogicide Nicknameposted 142 days, 3 hours, 26 minutes ago
Hey. I would consider swapping 6 MHz of high power VHF and/or UHF spectrum for Ku spectrum if 1) The satellite "transmitter" is supplied at the same or less cost than the terrestrial plant, 2) I get a percentage of gross revenue from utilization of the spectrum I have given up.

My idea would give TV viewers the option of using a small Ku band TV dish to receive, for free, 8vsb TV transmission via satellite. Satellite, if powerful enough to overcome heavy rain, would be more reliable than terrestrial broadcast and have better defined coverage contours. Costs for consumers would not be so different from conversion to 8vsb from analog. Permission to use unlicensed terrestrial spectrum to "boost" the Ku signals for those unable to directly see the satellite from their home could fill in shadowed areas.

Of course, the cost to SOMEONE of putting up and operating satellites is, ahem, kind of a big deal, no?
Deborah McAdams posted 142 days, 3 hours, 12 minutes ago
"...but would yield consumer benefits of between $500 million and $1.2 trillion." Please attach my check to a fully-insured, tax-paid, 2010 Bugatti Veyron in my name and send it care of me, to the marina...
TVRFPE Nicknameposted 142 days, 2 hours, 58 minutes ago
The AM radio analogy is not apt because the only other practical use of that part of the electromagnetic spectrum is aids to navigation. As the HVHF transition problems have demonstrated, urban environments and mobile, whether broadcast or broadband, require UHF transmission. So the battleground will be the UHF channels. One wonders if a limitation of OTA television to channels 2-13 will be part of postulated the standard-definition, "lifeline" multicast transmission concept (one to three RF channels per market carrying 4-6 standard definition program streams on each as television's only remaining on-air component). This is the battle that I expected to begin 15 years ago. ATSC M/H may be too late to save full-capability OTA.
PhillyPhlash Nicknameposted 142 days, 2 hours, 50 minutes ago
The dismantling of universal access to free, full-service (including HDTV) over-the-air broadcasting is not a "public benefit." It is a theft of a valued public asset, this country's OTA broadcasting system. And these people have the hubris to suggest that they need not "wait" for Congressional approval? Broadcasters who value the sacred trust of free, OTV broadcasting must marshal their resources to gain legislative support for a law that protects the future of free, OTA broadcasting and keeps the "no pay, no get" broadband predators at bay. Multichannel digital broadcasting is still in its infancy and the telecom greed merchants want to kill it off. Better that Congress break up that oligopoly before considering their anti-consumer, anti- public interest propositions. Where is NAB's "Save Free TV" campaign? If the NAB forsakes full-service broadcasting, local stations become nothing more than programming services left at the mercy of the telecom oligopoly. Best solution: FCC should make broadband providers common carriers barred from controlling programming/content (which is the idea behind net neutrality and the reason Big telecom is opposed to the concept).
Barry O'Brien posted 142 days, 2 hours, 15 minutes ago
Please tell me what the broadcasting industry has paid for the spectrum they have been using for over 80 years.
Kenneth Robinson posted 141 days, 21 hours, 16 minutes ago
96% of all TV stations are in the hands of an entity other than the original licensee. The current licensees paid for their spectrum -- they just didn't pay the U.S. Treasury. The 4% are very high number UHFs. The licensees pay FCC fees, and the last time I checked, paid 24% of income in state, Federal, and local taxes -- a substantially bigger number than business generally.
Barry O'Brien posted 141 days, 17 hours, 18 minutes ago
Let me see...KTLA sold for 500 Million +, KRON for 725+. Did the owners of this spectrum (the people) get any revenue? Let's end this free ride.
Günter Marksteiner posted 142 days, 2 hours, 14 minutes ago
No one is going to legislate the end of America's "free TV" broadcast system, so get over it. The value of broadcast TV is so high that MSOs simply have' to find a way to get rid of it before the public realizes that 40+ program streams (including all network HD) are available for "free" with a small OTA antenna. The "dirty little secret" of how well OTA works is slowly being discovered as well-designed home antennas are introduced. Try doubling the number of OTA viewers and see if the model still works. The real joke is in the arithmetic - if you accept the $60B valuation at face value; give all of it as "compensation" to the 2000 broadcast stations; each would receive $30M, or less than what was typically spent by each broadcaster to create the national DTV service during the past 15 years. Fat chance.
PhillyPhlash Nicknameposted 142 days, 1 hour, 36 minutes ago
Wish I could share your optimism. OTA digital service does not work well at all on low V channels 2-6... and it's easily interfered with (somebody running a jammer (to "encourage" pay TV sales or to harass neighbors) can disrupt service, and signals can become problematic in heavy weather, especially with indoor antennas. The question is, why did FCC approve continued low V DTV broadcasting when engineers told them there could be problems with digital signals? Could it be because there's a movement afoot to kill OTA broadcast TV? I think maybe you're being naive here. I hope I am wrong.
Günter Marksteiner posted 141 days, 19 hours, 12 minutes ago
The reason is simple. Money and stupidity. Most TV stations have non-technical managers who are interested in only the bottom line. Despite every effort by engineers to discourage anyone to seriously consider operating in the VHF band, the bean-counters prevailed, at least in a modest number of markets. Engineers are generally TV station employees, and those with any RF skills are old enough to soon retire. They give their advise and then pickup their paycheck. In the end, VHF station owners paid the price for ignoring good advice. The fact that low-VHF operation is absurd in most metropolitan markets, is actually beside the point. There are some rural cases out there where economics totally dictate whether there will any local station at all. In these cases, large elevated antennas are feasible (on the farm house) and reliable point-to-point service is possible. There is no movement to "kill" OTA service. Today's managers are quite capable of killing their own stations without any help. The FCC does not determine business viability or whether advanced services should be offered by a particular TV station. We live in a private enterprise system. The smart live on - the dumb die out.
Bubba Nicknameposted 141 days, 21 hours, 10 minutes ago
Yes, PhillyPhlash, they run the low VHF jammers out of the black helicopters you see everywhere.
Obviously you've seen through their little plan and are more than a match for them!
Thank you for saving OTA TV through your diligence!
Kenneth Robinson posted 141 days, 20 hours, 19 minutes ago
Ask the mobile industry what its public interest proffer is. TV is supposed to do all sorts of free things, etc. What are AT&T, Verizon Wireless, Sprint, and T-Mobile prepared to do? What about free service to Government agencies? What about profit sharing? What about buying only U.S,=made equipment -- base station AND handsets? If they want something, they need to make a good proffer.
Frogicide Nicknameposted 141 days, 19 hours, 22 minutes ago
PhillyPhlash: Low V can work well with outdoor antennas. Just ask my viewers who happen to be 80+ miles removed from the transmitter and behind mountains and trees.
Johnny Fever posted 134 days, 23 hours, 7 minutes ago
Verizon, AT&T, etc are not free and never will be - they make as huge of a profit as the oil companies, so they deserve NOTHING. They already took UHF 69-83, now another chunk of UHF went to the highest bidder. Unless broadband is 100% free, then forget it folks. Analog radio and HDTV are both free and OTA and still serve a public interest; my cellphone carrier does NOT serve my public interest. BTW, when there is a tornado warning in my area, I am unable to use my cellphone as the system overloads - in fact, I don't even get my text warning message until 20 minutes after the warning sometimes - so the existing cellphone structure is unusable as an EAS system, yet along being able to communicate with loved ones in a storm. Ham radio is about the last thing that still works, but I'm sure the FCC is eyeballing stealing more of their spectrum too, as they have in the past.
Mike Hemion posted 134 days, 16 hours, 20 minutes ago
Now I understand why the CEA pushed so hard for 8-VSB. They knew it wouldn't work and could make spectrum grab for the TV bandwidth. Brilliant move on their part.
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