Stuart Diamond, CFO of GroupM North America, Harry Hawks, EVP & CFO Hearst Television Inc., Kevin Lavan, CFO for ParadyszMatera and Thomas H. Peck, CFO of Daily News-U.S. News & World Report will participate in the "CFO — Financial Perspectives" session at the Media Outlook 2010 seminar being organized by Media Financial Management Association (MFM) and its BCCA subsidiary.

The continuing professional education seminar will be held on Tuesday, Nov. 17, at the McGraw Hill Building in Manhattan. 

Claire Atkinson, business editor of Broadcasting & Cable magazine, will moderate the seminar.

"Advertising-supported media outlets and advertising agencies have a symbiotic relationship. Understanding what CFOs from these two sides of our industry see on the horizon should help us do a better job of planning for 2010," said Mary M. Collins president-CEO of MFM. "We are very grateful that these CFOs have committed their time to give us a better understanding of the issues, and thereby help us to deliver a great return on the investment for all Seminar attendees."

Additional Seminar presenters include Richard Hastings, consumer strategist for Global Hunter Securities LLC; Patrick Dolan, executive vice president and chief administrative officer for the Interactive Advertising Bureau; and Brian Wieser, CFA, Global Forecasting, Magna.

The final session of the day will be a presentation on the outlook for auto advertising by Gene Cameron, vice president, auto marketing/media solutions at J.D. Power & Associates.

MFM is registered with the National Association of State Boards of Accountancy as sponsors of continuing professional education on the National Registry of CPE Sponsors. 

The registration fee for MFM members is $199 for the full day and $169 for the half-day/afternoon program only. Non-members may register for $399 for the full day program and $369 for the half day. This fee includes a one-year membership to MFM, a $435 value, for never-members.

An additional $50 will be required for registrations after Nov. 6.  More information and online registration for the seminar is available at the MFM Web site here.