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NAB: Most OTA Homes Ready for DTV

By Staff
TVNewsCheck, May 1 2009, 3:18 PM ET

A new poll released today by the National Association of Broadcasters found that 82 percent of American households relying exclusively on antennas to watch television are fully prepared for the nationwide switch to digital television.

Only 2.1 million (11 percent) over-the-air television households have not yet taken action to get ready for the June 12 transition, according to the telephone survey of 1,080 broadcast-only households conducted March 26-April 8 by SmithGeiger LLC.

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"Our estimates represent a definitive look at preparedness among over-the-air households, proving that Americans are unequivocally getting the message and turning it into action," said Seth Geiger, president of SmithGeiger LLC. "Unlike Nielsen, our assessment includes two classes of preparedness: those who are prepared now, and those who have demonstrated an understanding and commitment to being prepared by having applied for or received a converter box coupon."

Awareness of the DTV transition among over-the-air households nationally has hit a record high of 98 percent. The survey also showed that the gap in awareness and preparedness among African-Americans, Hispanics and the elderly — groups that lagged in earlier phases — has closed, and these populations are now as equally prepared as the overall population.

Prepared OTA Households

Total

African-American

Hispanic

Seniors (65+)

April 2009

82%

82%

80%

86%

January 2009

51%

43%

53%

55%

"These findings demonstrate a dramatic acceleration in preparedness among our most vulnerable populations just six weeks shy of the transition," said NAB Vice President for DTV Transition Jonathan Collegio. "Almost everyone knows about the transition now - by and large, the only folks left may simply be procrastinating or may believe the date might change again."

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