PTC Scolds McDonald's Over 'Dating Naked'

The watchdog group condemns the fast-food chain’s sponsorship of the VH1 program and recommends patronizing Wendy’s as an alternative “until McDonald’s returns to being a responsible advertiser.”
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The Parents Television Council is asking McDonald’s to reconsider its sponsorship of VH1’s Dating Naked, a reality show with contestants who date each other in the nude, citing the McDonald’s CEO’s desire to become a “more trusted and respected brand.” McDonald’s advertisements were found in the July 17 premiere episode and nearly all of the repeat airings of that episode, according to PTC.

“McDonald’s is admittedly struggling with its brand image, yet the Happy Meal company executives think it appropriate to sponsor naked-dating on television,” said PTC President Tim Winter. “As part of its marketing review, the folks in Oak Brook need to hire Captain Obvious. The title alone should put the program on the company’s do-not-buy list. We urge McDonald’s to reconsider its sponsorship of any and all future episodes of this show.”

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According to the Chicago Business Journal, McDonald’s will be re-evaluating its marketing strategy due to poor sales. McDonald’s “will try to become a ‘more trusted and respected brand,’ in the words of CEO Don Thompson, by re-evaluating its customer service, menu, and marketing practices.”

“The juxtaposition of this historically family brand with such explicit content is shocking,” Winter said. “Unless and until McDonald’s returns to being a responsible advertiser, we would advise consumers to take their business to competitors whose values more closely reflect their own. Wendy’s, for example, has consistently matched its positive brand image with responsible media-buying standards. And they are quickly catching up with McDonald’s in terms of sales, while returning higher value to shareholders.”

The PTC pre-emptively warned advertisers about Dating Naked, saying in a statement that: “We will be holding publicly to account any companies and products that choose to advertise on the premiere of this program and on any subsequent episodes.”

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Comments (9) -

PlasmaMan Nickname posted over 2 years ago
The cows they use for beef are naked. What's the beef?
T Dog posted over 2 years ago
You mean... "Where's the beef"? (Sorry, couldn't resist.)
FlashFlood Nickname posted over 2 years ago
PTC and PETA are both useless and need to go.
TVMN Nickname posted over 2 years ago
The PTC should be educating parents on using TV ratings and V-chips and whatnot to protect children's viewing habits. Becoming the ever-present watchdog group, attacking nearly everything like a rabid Rottweiler is getting old and annoying quickly.
RustbeltAlumnus2 Nickname posted over 2 years ago
said the guy with no kids...
Toby Williams Nickname posted over 2 years ago
The PTC needs to stop telling others how to run their company!
Insider Nickname posted over 2 years ago
JC is the PTC of the TV Industry.
veteranmanager Nickname posted over 2 years ago
Wonder if they know about 'Naked and Afraid'.
Terry Heaton posted over 2 years ago
Nobody put their name on this story, and that probably says it all. I thought that press releases from the PTC went out of style YEARS ago. I mean, who pays attention to them? Such a small, useless, extreme, and narrow point of view. I guess it makes for a good headline, eh, Harry?
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Ratings

Overnights, adults 18-49 for September 28, 2016
  • 1.
    2.8/10
  • 2.
    1.9/7
  • 3.
    1.7/6
  • 4.
    1.4/5
  • 5.
    0.6/2
  • 6.
    0.4/1
Source: Nielsen

Reviews

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