jessell at large

Good To See NAB Getting Tough With FCC

The news that the association has given the FCC a week to reverse its tough new SSA stance reflects mounting frustration among broadcasters who are seeking FCC approval of deals that involve the alphabet soup of ownership rule work-arounds. I'll be watching next week in hopes its May 8 cease-and-desist deadline is more than bluster.

It's unusual for a trade association to send a cease-and-desist letter to a federal regulatory agency, but that's just what NAB did yesterday. It told the FCC to back off on its transaction-based regulation of shared services agreement by next Thursday, or else.

The NAB didn't specify the or-else, but we can presume that it is a court challenge. Either that or the NAB intends to send a single-combat champion to duke it out with FCC Chairman Tom Wheeler right there on 12th Street SW.

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The NAB contends that even though the FCC acknowledged in its March 31 order banning joint sales agreements that it has yet to build enough of a record to regulate SSAs, it has already begun to do so in the context of the station sales reviews based on a March 12 public notice.

In that notice, the FCC said it would "closely scrutinize" all deals that appear to circumvent local ownership limits through JSAs, SSAs, local marketing agreements and financial entanglements.

By encompassing SSAs, the notice is "fatally premature," the NAB says in its threatening letter. The notice "cannot be squared with the March 31 decision, reflects unreasoned action and sends conflicting signals to broadcasters as to the rules of the game for sharing arrangements."

The NAB's action reflects mounting frustration among broadcasters who are seeking FCC approval of deals that involve the alphabet soup of ownership rule work-arounds. The deals were done in good faith and based on FCC precedent.

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According to broadcasters and lawyers I've spoken with, the applications are, indeed, being closely scrutinized. Among other things, the FCC is imposing tough new conditions on SSAs — so tough, according to some, as to make them valueless.

To these broadcasters and their reps, the conditions seem not only "arbitrary and capricious" (those are legal fighting words), but also fluid. What seems to be satisfactory to the regulators one day is inadequate the next, they say. Getting approval of the deals has devolved into a running negotiation.

What's unusual is that Wheeler's office is directly involved in the negotiations, sometimes countermanding Media Bureau staff, they say. Unusual, but not surprising. With its crackdown on JSAs and SSAs, the Wheeler regime has completely undermined the Media Bureau, which had been routinely granting them for years.

By our count, deals valued at some $3 billion are lodged in the FCC bureaucracy because of JSA and SSA issues.

The biggest part of that total is the $1.6 billion attached to the merger of Media General and LIN. The parties tried to engineer that deal around the new thinking at the FCC. But who can say exactly what the thinking is? Both companies have pre-existing sidecar deals built on JSAs and SSAs that could gum up the works.

Media General and LIN can't complain too much. They announced their deal just six weeks ago, understanding that it would take until early next year to get it through the FCC and past the antitrust regulators.

Sinclair, on the other hand, can gripe. It announced its $985-million purchase of Allbritton Communications last July — eight months ago. In the face of Wheeler's zero-tolerance policy regarding sidecars, Sinclair vowed in March to spin off the Allbritton stations in Harrisburg, Pa., Charleston, S.C., and Birmingham, Ala., to a buyer who is really, truly and absolutely not related to it and it has hired an investment banker, Moelis, to find one.

That promise probably won't be good enough to clear the deal. I suspect that the FCC will wait until it sees a rock-solid contract with that independent buyer. There's not a whole lot of trust between Wheeler and Sinclair these days.

The most egregious case is Nexstar's buy of Communications Corp. of America. As of last week, that $270 million deal has been pending for a year with no sign of resolution at the FCC.

According to Wheeler, he went after JSAs and SSAs because he wanted to bring back some order back to FCC ownership policy. In so doing, he is making a mess of the FCC’s ownership process.

I'm not privy to the NAB's legal strategy for undoing the March 31 order on JSAs or the March 12 public notice. But yesterday's threatening letter shows that it at least has one. I'll be watching next week in hopes its May 8 cease-and-desist deadline was more than bluster.

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Given early actions on the ownership rules, retransmission consent and the incentive auction, Tom Wheeler has clearly shown that he is not a friend of broadcasters.

So what can broadcasters do, short of hiring Frank Underwood, a can-do Washington player whose initials say it all?

Here's one idea that the TVNewsCheck staff has come up with. The NAB hires Commissioner Mignon Clyburn and puts her in to work on ownership policy. It gives her a three-year contract at, let's say, $500,000 per year. So, for $1.5 million, it strips Wheeler of his third Democratic vote and his ability to do whatever he pleases.


Comments (10) -

HopeUMakeit Nickname posted over 2 years ago
good to see the people's representatives standing up for thee people over corporate interests.
Insider Nickname posted over 2 years ago
you think the Chairman of the FCC is "the people's representative"? ROFLMAO
newsbot Nickname posted over 2 years ago
Good to see the NAB standing up to the jackbooted thugs of the Wheeler FCC.
dawg78 Nickname posted over 2 years ago
outstanding and way past due. The only thing the government knuckleheads understand is tough talk followed by tough action.
DCInsider Nickname posted over 2 years ago
I am not sure that there has ever been a FCC Chairman who ignored legal procedures or demonstrated his long-standing bias against broadcasters as much as the current Chairman. His actions and aggressiveness against the American commercial broadcasting industry is appalling. Let the JSA lawsuits begin and stop him dead in his tracks.
Upwind Nickname posted over 2 years ago
The American way: if the regulated industry does not like the actions of the regulatory agency, just buy off the people running the agency. If that doesn't work, buy off the Congress! Welcome to the Plutocracy. I am still amazed at broadcasters throwing this royal temper tantrum because the FCC is attempting to reign in an industry that has constructed complicated dodges to circumvent long standing ownership rules - after failing to change those rules so many years ago - but, when a new technology attempts a similar dodge to circumvent copyright rules (read Aereo) broadcasters throw another royal temper tantrum because someone is attempting to break the rules!! That is what I call naked hypocrisy. In the end, this has everything to do with profit and share holder value. It has nothing to do with the American people or the airwaves that are owned by them..
TVMN Nickname posted over 2 years ago
When major corporations own the lions share of stations across the country, it's no longer about serving the public interest but serving themselves and their shareholders. Mom-and-Pop/Single owner stations know how to serve their territory. Corporations do not.
Insider Nickname posted over 2 years ago
You are living in a dream world. Mom and Pop owners have gone the way of Mom and Pop restaurants, banks, hardware stores, grocery stores and the like. Whether you approve or not, it is not just the Broadcast Sector who has changed. Mom and Pops do not have the resources or know how to compete in today's environment.
Roger Thornhill Nickname posted over 2 years ago
It's great to see broadcasters by way of the NAB finally "showing some stick" as the British would say. If the Obama administration has a problem with Fox and Sinclair then they need to take it up with them, not punish an entire industry. Television broadcasters have patiently endured the ham-fisted, business-killing regulatory abuse from an Obama-controlled FCC for far too long. Enough is enough.
GMRetiredTV Nickname posted over 2 years ago
These DC politicos feel they are accountable to nobody...NAB can bluster all they will be business as usal.
Marketshare Blog Playout Blog




Overnights, adults 18-49 for September 22, 2016
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Source: Nielsen


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