'The Better Show' Renewed In 55% Of U.S.
The syndicated Monday-Friday strip The Better Show from Meredith Video Studios has been renewed for an eighth season so far in 55% of TV homes for fall 2014 on stations owned by Meredith Local Media Group, CBS Television Stations, Sinclair and Northwest Broadcasting.
Meredith will handle distribution on its own for fall 2014
“We’re way out ahead of last year renewing stations and we just barely got started,” says Kieran Clarke, executive vice president and general manager of Meredith Video Studios. “And no station has said, ‘No.’”
The Better Show also has secured time slot upgrades on the CW100 Plus Network.
“We have been airing at 5 a.m. in 87 of the CW100 markets,” Clarke says. “This coming season, we will air on 111 CW100 stations at 6 a.m., which has almost double the HUT (homes using television) as 5 a.m.”
The New York-based show mostly airs in morning time slots. It’s cleared this season in 75% of television households, including in New York, Los Angeles and Philadelphia.
The lifestyle show is co-hosted by JD Roberto and, since September, Rebecca Budig, formerly of canceled ABC soap All My Children.
The show’s structure also has been tightened up.
“Now, we do a lot of A-list interviews on the couch in the studio,” Clarke says. “We have celebrity chefs in the kitchen. And we have a lot of branded cooking segments related to our internal brand, Allrecipes. It’s the world largest food-content site, which gives us a built-in audience.”
Meredith is developing Allrecipes as a standalone television show, which may launch this fall.
Meredith Local Media Group owns 13 stations reaching 10% of TV households: CBS affiliate WGCL and TBS station WPCH in Atlanta; CBS affiliate KPHO Phoenix; Fox station KPTV and MNT affiliate KPDX in Portland, Ore; CBS affiliate WFSB, Hartford, Conn.; NBC affiliate WSMV Nashville, Tenn.; CBS affiliate KCTV and MNT affiliate KSMO Kansas City, Mo.; Fox affiliate WHNS Greenville. N.C.; Fox KVVU Las Vegas; CBS affiliate WNEM, Flint, Mich.; CBS affiliate WSHM Springfield, Mass.