Sony's GetTV Jumps Into Multicasting Fray

The affiliate lineup comprises 23 Univision-owned stations including WFUT New York and KFTR Los Angeles, Word Broadcasting’s WBNA Louisville, Ky., and a station in Bakersfield, Calif., that GetTV is not yet ready to identify. At launch today, the network will be in 17 of the top 20 markets.
TVNewsCheck,

With a big assist from Univision, Sony Pictures Television Networks’ first digital subchannel GetTV debuts today on TV stations in 25 markets reaching 45% of TV homes.

The affiliate lineup comprises 23 Univision owned and/or operated stations including WFUT New York and KFTR Los Angeles, Word Broadcasting’s WBNA Louisville, Ky., and a station in Bakersfield, Calif., that GetTV is not yet ready to identify.

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At launch, the network will be in 17 of the top 20 markets. The Univision stations, which come with cable carriage, include WFUT New York, KFTR Los Angeles and WGBO Chicago.

“Univision is one of the last giant broadcasters out there without a digital network,” says Superna Kalle, senior vice president of Sony Pictures Television Networks and general manager of GetTV. “That gives us an advantage.”

The English-language, 24-hour channel will target adults 50 and older with movies from the 1930s through the 1960s. GetTV kicks off today at 4 p.m. ET with the 1957 Jack Lemmon movie Operation Mad Ball.

“We found a niche in classic Hollywood films,” Kalle says. “None of the other channels is concentrating on these movies. In that sense, we’re competing with TCM more than these other channels.”

Brand Connections

Sony is jumping into an increasingly crowded subchannel marketplace with established networks like Weigel Broadcasting’s Me-TV, which is in more than 90% of TV homes, and Weigel and Fox TV’s Movies! in 50% of homes.

“The Nielsen ratings for Me-TV are fantastic,” says Michael Kokernak, president of Across Platforms, which publishes the newsletter Subchannel Report. “If GetTV can mirror that success, they’ll do well.”

GetTV’s schedule will include “Get-” themed programming blocks that highlight various movie genres, such as Westerns on Saturdays in its “Get Out of Town” block and its Tuesday “Gets Groovy” movies.

Each weekday at 1 p.m., GetTV will air movies targeted to women in its “Afternoon Delight” block.

GetTV today also is launching its channel guide get.tv, which has program information and a channel finder to identify GetTV in local markets.

GetTV launches today on these channels:

Market

Station, (Channel #)

Atlanta

WUVG-DT, Athens (34.3)

Austin

KAKW-DT, Killeen (62.3)

Bakersfield

TBD

Boston

WUTF-DT, Marlborough (66.3)

Chicago

WGBO-DT, Joliet (66.2)

Cleveland

WQHS-DT (61.3)

Dallas

KSTR-DT, Irving (49.2)

Denver

KTFD-DT, Boulder (14.3)

Fresno

KFTV-DT, Hanford (21.2)

Houston

KFTH-DT, Alvin (67.2)

Los Angeles

KFTR-DT, Ontario (46.2)

Miami

WAMI-DT, Hollywood (69.3)

New York

WFUT-DT, Newark (68.3)

Orlando

WOTF-DT, Melbourne (43.2)

Philadelphia

WUVP-DT, Vineland (65.3)

Phoenix

KFPH-DT, Flagstaff (13.3)

Raleigh

WUVC-DT, Fayetteville (40.4)

Sacramento

KTFK, Stockton (64.3)

Salt Lake City

KUTH-DT, Provo (32.3)

San Antonio

KWEX-DT, San Antonio (41.2)

San Francisco

KDTV-DT, San Francisco (14.3)

Tampa

WFTT-DT, Tampa (50.3)

Tucson

KUVE-DT, Green Valley (46.3)

Washington, D.C.

WFDC-DT, Arlington (14.3)

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Comments (3) -

PlasmaMan Nickname posted over 3 years ago
GET real - no one watches the main channel on most of these stations, how is anyone going to know about watching a sub channel?
Snap Nickname posted over 3 years ago
Good point. If it hadn't been for having a Dish DTVpal, which automatically scans for new channels, I would have never known when KTFD added its subchannels. GetTV has been running a movie loop for the past year on 14.3. It was originally suppose to launch last September. I can't see it getting MeTV type ratings.
AlwaysEvolving Nickname posted over 3 years ago
While your "sub-channel" comment holds water, so do this comment: "if you are not on cable" also holds water, as well as this other comment: "Many Cut the Cord" holds water. All these comments together, are "Holding all that water on a huge bucket". Many Millions are unaware just like you about the "new sub-channels" and there are a few millions that really watch these sub-channels.
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Ratings

Overnights, adults 18-49 for September 22, 2016
  • 1.
    4.0/14
  • 2.
    1.7/6
  • 3.
    1.3/5
  • 4.
    0.9/3
  • 5.
    0.6/2
  • 6.
    0.3/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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