Air Check By Diana Marszalek

Hispanic Audiences Fueling TV News Growth

From new national ventures like ABC-Univision’s Fusion (which broadcasts in English) to new local Spanish-language newscasts around the country, broadcasters are expanding news offerings targeting Latino viewers to keep up with that audience’s growth in numbers and strength. The growth also signifies broadcasters’ foray into secondary markets that have burgeoning Latino populations.
TVNewsCheck,

After eight years at NBC-owned WTVJ Miami, Christine Portela left her news producer job in July for Fusion, the new ABC-Univision cable channel targeting young Latinos.

“While I loved working in local news, I realized that my friends — the coveted 18-34 demographic — weren’t watching local newscasts,” says Portela, one of 200 or so Fusion newsroom hires. “They only watched the newscast when I specifically asked them to, and most of the time they would just catch a specific report online.”

Story continues after the ad

“When it comes to opportunities, this is only the beginning at a place like Fusion,” she says.

Portela is one of the growing number of broadcast journalists around the country riding the wave of growth in Hispanic TV, which, at the moment, is by far the industry’s “it” niche.

From new ventures like Fusion (which broadcasts in English) to new local Spanish-language newscasts around the country, broadcasters are expanding news offerings targeting Latino viewers to keep up with that audience’s growth in numbers and strength. The growth also signifies broadcasters’ foray into secondary markets that have burgeoning Latino populations, says Hugo Balta, president of the National Association of Hispanic Journalists.

As Hofstra University journalism professor Bob Papper says: “There’s no question that, overall, the biggest growth in local TV news in the last few years has been at Hispanic stations.”

Brand Connections

In Philadelphia, for example, Telemundo’s WWSI plans to launch local news in January, and is currently building an entire news department from scratch. The station, which NBC/Comcast-owned Telemundo bought in July, is in the process of hiring 15 staffers — from reporters and anchors to sales people and engineers. The newscasts, at 6 and 11 p.m., will originate from the same facility that houses WCAU, NBC’s English-language O&O.

Manuel Abud, president of the Telemundo Station Group, says the startup will bring WWSI in line with the other 15 stations Telemundo owns, which all broadcast local news.

It also, though, is part of a company-wide effort to beef up local news across the board, he says.

Those efforts have included, for example, the recent hiring of an assistant news director and second evening and latenight anchor at WNJU New York. That station is also in the process of “reforming the mornings substantially,” Abud says.

KVEA Los Angeles also has added staff, bringing a morning co-anchor on board, and will broadcast from new studios housed in the same building as KNBC. There’s activity in Texas, too, where KTMD Houston recently launched weekend news, which is broadcasting from the station’s new set.

There is apparently more to come, too. “We have very, very ambitious plans for next year,” Abud says. He just can’t yet say what those are.

Entravision, which owns 27 Univision affiliates, is also busy growing local news, which will include rolling out a morning show on all those stations in the second quarter of 2014, says COO Jeff Liberman.

That show, which is currently in development, will include a mix of shared and local content, and will air at 6-7 a.m. before Univision’s Despierta America. The morning concept already is in play at some Entravision-owned stations.

In October, WFDC Washington, which already aired evening and latenight local news, launched its own morning show, Buenos Dias D.C. Locally produced morning shows also air on Entravision stations in San Diego; El Paso, Texas; McAllen, Texas; and Orlando, Fla.

 The show also provides Entravision with the opportunity to further brand itself as a news-producing brand (the company has started to introduce its logo in newscasts), Liberman says.

“Univision provides us with great programming, but this really provides the local marketplace with local flavor,” Liberman says.

Fox’s MundoFox is the other potentially major player in this arena.

Launched 15 months ago, network leaders said that the 50 stations that signed on to be MundoFox affiliates at that time would broadcast local news, many starting by the end of 2012. That would greatly expand the number of stations producing local news nationwide. Whether that’s occurred, however, is unclear. MundoFox reps were not available to comment.

Putting resources into local news is apparently paying off for Hispanic broadcasters, whose efforts are garnering audiences and advertisers, they say.

Abud says that on many days WSCV Miami’s evening and latenight newscasts rate No. 1 in the market, outperforming both Spanish- and English-language stations. Liberman reports similar results. He says local news on Entravision stations across the country also consistently rate No. 1 or No. 2 in their markets among all stations regardless of language.

“I think everyone realizes the growth in the market,” Abud says. “We are happy to see that more and more of the clients are understanding reaching out to the Hispanic consumers.”

But the surge in activity is sort of a mixed bag for U.S. Latino journalists, who are competing with native Spanish speakers for many of the jobs that come with such growth.

Tags

Comments (0) -

Marketshare Blog Playout Blog

Twitter

TVNewsCheck

Ratings

Overnights, adults 18-49 for September 25, 2016
  • 1.
    5.5/18
  • 2.
    2.6/8
  • 3.
    1.2/4
  • 4.
    0.9/3
  • 5.
    0.5/2
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad