'Meredith Vieira Show' Clearances Top 60%
NBCUniversal Domestic Television Distribution has now cleared the Meredith Vieira Show in more than 60% of TV homes for fall 2014, having cut deal with several station groups including Hearst Television, LIN Media and Sinclair Broadcast Group, the syndicator is announcing today.
NBCU earlier said it had sold the show to the NBC Owned Television Stations, which reaches 27% of homes with WNBC New York, KNBC Los Angeles, WMAQ Chicago and seven other stations.
The Meredith Vieira Show is being sold on a cash-plus-barter basis (four national minutes, 11 local minutes) in mostly one-year deals.
The show is expected to be slotted into 2 p.m. time periods on many stations, according to an NBCU spokesperson.
"The response from our station partners has been tremendous and we are very pleased with the fantastic reception that we have received over the past few weeks for the upcoming The Meredith Vieira Show,” said NBCU Domestic Presiden Ed Swindler in a statement.
"Meredith has an ongoing genuine relationship with the daytime viewer and her authentic, fun and down-to-earth style creates an instant connection with the daytime audience.”
Other station groups picking up the daytime talk show include: Bonneville, Cordillera Communications, Cox Media, Hubbard Broadcasting, Gray Television, London Broadcasting, Post-Newsweek, Quincy, Raycom Media, Schurz Communications, Meredith and Young Broadcasting.
Meredith is produced in New York City on a set that resembles Vieira’s home. Each hour will have multiple segments, including celebrity interviews, feel-good stories about real people, lifestyle tips and games.
Vieira previously hosted the Disney-ABC game show Who Wants to be a Millionaire and co-hosted NBC’s Today, ABC’s The View and primetime programs such as CBS’ 60 Minutes.